Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 8 Preview
October 17, 2019
By Geoff Kimmerly
Second Half editor
How much should fans enjoy the final two weeks of this football regular season?
There are 93 leagues for the sport statewide, and 35 championships remain completely up for grabs. Another 35 leagues have had one team clinch a share of the title but still have the possibility for another to join the celebration.
And the playoff picture is similarly a slightly-filled canvas. A total of 346 teams (out of 531 total) remain eligible for at least an additional qualifier berth in the 256-team 11-player field. A total of 110 teams have secured their spots – but 86 more teams can clinch with a win this week.
On the 8-player side, the 32 playoff spots will remain in flux through Week 9 – and it looks like up to 55 teams still have a chance to make that field.
Below again is a look at many games that will tilt these numbers this weekend. The MHSAA.tv live streaming schedule includes 33 games – click for the full listing and links to each game. All games below are Friday unless noted.
"Drive for Detroit" is sponsored by MI Student Aid.
Bay & Thumb
Marine City (7-0) at Marysville (5-2)
The Mariners handed St. Clair its lone league loss last week to earn a share of the Macomb Area Conference Silver title, and will finish the league schedule against the other team tied for second in Marysville. If the Vikings are able to break a two-game losing streak in this series, it will create a three-way shared Silver championship. But they will have to crack a Marine City defense giving up just 8.4 points per game.
Keep an eye on these: FRIDAY Fenton (6-1) at Goodrich (6-1), Flint Powers Catholic (5-2) at Grand Blanc (5-2), Bloomfield Hills Brother Rice (5-2) at Lapeer (6-1), Montrose (6-1) at Byron (5-2).
Greater Detroit
Romeo (6-1) at Clinton Township Chippewa Valley (7-0)
For the second straight season, Chippewa Valley enters this Macomb Area Conference Red finale with a perfect record and Romeo has a chance to break up the league title with a win. The Bulldogs and Utica Eisenhower are tied for second, one game behind the Big Reds, and Romeo fell only 41-34 last season in giving Chippewa Valley one of the toughest games of its undefeated Division 1 championship run.
Keep an eye on these: FRIDAY Royal Oak Shrine (6-1) at Clarkston Everest Collegiate (6-0), Clawson (4-3) at Clinton Township Clintondale (5-2), Farmington (7-0) at North Farmington (7-0), Belleville (7-0) at Livonia Franklin (6-1), Detroit Catholic Central (4-3) at River Rouge (6-1).
Mid-Michigan
Fowler (7-0) at Pewamo-Westphalia (7-0)
This season has been a little unfair to the Eagles, and be sure they’ll use that as motivation tonight. It’s hard to not talk about Pewamo-Westphalia – a lot – when the Pirates are outscoring their opponents by a combined 312-14 with five shutouts, including one over reigning Division 8 champion Reading (which is otherwise averaging 52 points per game). But a few miles over from that all-out domination, rival Fowler is outscoring its opponents 295-70, giving up more than 13 points in a game just once, and with a chance to take the Central Michigan Athletic Conference title outright if they get past the rival Pirates for the first time since 2014.
Keep an eye on these: FRIDAY Portland (7-0) at Mason (7-0), St. Joseph (6-1) at DeWitt (5-2), Fowlerville (6-1) at Lansing Catholic (6-1), Olivet (7-0) at Williamston (4-3).
Northern Lower Peninsula
Maple City Glen Lake (6-1) at Charlevoix (5-2)
The leaders of the Northern Michigan Football League Leaders division will meet for the outright championship tonight. A win would give Glen Lake its third straight league title, and of course it would be celebrated – especially bouncing back from last week’s loss to Kingsley. But a win for Charlevoix would be historic; the Rayders not only would clinch a first playoff berth since 2016, but the league title would be the program’s first since 1987 and after a number of runner-up finishes over the years. Glen Lake has won the last six meetings between these teams, including three over the last three years in NMFL play.
Keep an eye on these: FRIDAY Breckenridge (6-1) at Oscoda (7-0), Beal City (7-0) at McBain (4-3), Johannesburg-Lewiston (7-0) at Frankfort (3-4), Ogemaw Heights (5-2) at Grayling (3-4).
Southeast & Border
Milan (7-0) at Carleton Airport (5-2)
Milan claimed a share of the Huron League championship last week. And although third-place Airport can’t win a share as well whatever happens tonight, second-place Monroe St. Mary Catholic Central surely is cheering the Jets on. Milan has won the last eight against Airport, including once in the playoffs, but four of those games were decided by eight or fewer points – including last season’s when the Big Reds won 35-30.
Keep an eye on these: FRIDAY Ann Arbor Pioneer (4-3) at Saline (6-1), Manchester (5-2) at Grass Lake (6-1), Britton Deerfield (4-3) at Ottawa Lake Whiteford (4-3), Jackson (5-2) at Pinckney (5-2).
Southwest Corridor
Kalamazoo United (4-3) at Constantine (5-2)
As we consider what United will try to accomplish over the next two weeks – defeating Constantine and then unbeaten Schoolcraft to earn a third-straight playoff berth and repeat as Southwestern Athletic Conference Valley champion – it’s important to keep in mind the Titans’ start this fall. They began 0-3 – but the first loss was by two to still-unbeaten Jackson Lumen Christi, and the third defeat by just nine to still-undefeated Berrien Springs. Constantine is in a similar place, however – its losses to Berrien Springs and Schoolcraft were by a combined eight points.
Keep an eye on these: FRIDAY Muskegon Catholic Central (4-2) at Benton Harbor (4-3), Parma Western (5-2) at Marshall (4-3), White Pigeon (6-1) at Mendon (6-1), Dowagiac (4-3) at Vicksburg (5-2).
Upper Peninsula
Traverse City Central (6-1) at Escanaba (6-1)
The Eskymos’ chances of getting some help to climb back into the Great Northern Conference title race are getting slimmer by the week as a three-point Week 4 loss to Marquette still stands as the lone decider for first in that league. But Escanaba can continue to gear up for the playoffs and a run at a fourth-straight District title, and playing much larger Central is a great way to get ready. The Trojans have clinched a share of the Big North Conference title and haven’t lost since Week 1. Interestingly, their six-game winning streak started against Marquette – and they’d surely love to go 2-0 against the GNC’s best after falling to Escanaba by 17 a year ago.
Keep an eye on these: FRIDAY Hancock (4-3) at Calumet (6-1), Iron Mountain (7-0) at L’Anse (4-3), Kingsford (4-3) at Menominee (4-3), Lake Linden-Hubbell (4-3) at Bark River-Harris (5-2).
West Michigan
Muskegon (7-0) at Muskegon Mona Shores (6-1)
Championships could be decided all over the Ottawa-Kent Conference this weekend, but this annual matchup in the Black always is one of the most-hyped games in the state and again deserves lots of attention after both teams reached Ford Field last season. Since falling in the 2018 Division 3 Final, Muskegon has been challenged only by East Grand Rapids in a five-point Week 3 win. The reigning Division 2 runner-up Sailors fell to still-unbeaten Rockford by 13 in Week 4 but otherwise have won all of their games by at least 20 points. The Big Reds have won the last four in this series, and regardless of the outcome this latest chapter will be entertaining – the total points scored has increased every game over the last four, with Muskegon winning 55-35 in 2018.
Keep an eye on these: FRIDAY Rockford (7-0) at Grandville (6-1), Ravenna (6-1) at Muskegon Oakridge (7-0), Grand Rapids Christian (5-2) at East Grand Rapids (5-2), Byron Center (7-0) vs. Hudsonville Unity Christian (5-2) at Hope College.
8-Player
Deckerville (7-0) at Kingston (6-1)
A share of the North Central Thumb League Blue championship goes to the victor, and in Deckerville’s case would guarantee a fourth consecutive league title. Two of the last five years this matchup determined the league champion, and a third time Kingston defeated Morrice to help Deckerville take back a share of first place after falling to the Orioles a week earlier in 2017. The Eagles have won all 12 against the Cardinals since the teams began playing each other regularly in 2010, including a pair of victories last season as they also met in the playoffs.
Keep an eye on these: FRIDAY Burr Oak (5-2) at Climax-Scotts (6-1), Onekama (5-2) at Suttons Bay (7-0). SATURDAY Morrice (7-0) vs. Crystal Falls Forest Park (5-2) at Pickford, Mio (7-0) at Gaylord St. Mary (2-5).
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PHOTO: Mason works the ground game during a 21-14 league title-deciding win over Fowlerville on Oct. 4. (Click to see more from High School Sports Scene.)