Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Kearsley Welcomes Dawn of Exciting Era

By Paul Costanzo
Special for MHSAA.com

October 9, 2019

Austin Lewis remembers going to Flint Kearsley football games as a kid and the excitement in the crowd. He also remembers that excitement being short-lived.

“It was fun and upbeat during the first half,” said Lewis, now a senior linebacker and tight end at Kearsley. “But toward the end, people were leaving because we weren’t winning.”

These days, people aren’t leaving, as the Hornets have given their fans more to cheer about than they’ve enjoyed in a long time.

With its 27-7 win against Holly this past Friday, Kearsley improved to 5-1, ensuring its first winning season since 2003. One more win, and the Hornets will clinch their first playoff berth since 1998.

“It just feels great,” junior running back and defensive tackle Isaiah Stiverson said. “We’ve all been together since middle school, and everyone in the community, they knew our group would be the one to change it and turn it around. It just feels good.”

Many of the juniors and seniors on this season’s team combined to go unbeaten as a junior varsity team in 2017. The juniors also were undefeated in middle school.

This group came together at the same time new coach Kaleb Forr arrived at Kearsley. A Davison native who had previously coached at Holland Christian, Forr brought with him new schemes, including a more wide-open offense. Now that he’s in Year 3, he’s also provided the program with consistency.

“I think the thing that Kearsley had struggled with even before I got there, it seemed like every couple years a new coach would come through,” Forr said. “It’s tough to kind of build on that. They gave me a shot when I was young – I was 26 when I got the job. They wanted to try to hire somebody that could be around for a while and try to build something consistent. That’s what has been great – the kids, the whole community, the staff, the administration has really bought into the mindset we’ve tried to bring in.”

One of Forr’s greatest challenges early ended up a blessing in disguise. He was hired in June of 2017, which didn’t give him much time to put together a staff for the upcoming season. But Madison Heights Lamphere coach Jeff Glynn, who Forr did not know at the time, reached out to congratulate him and gave him some advice.

“I told him it’s been a struggle trying to find guys that know what we’re trying to do and know the system,” Forr said. “He suggested something since we had six coaches on the varsity staff and couldn’t put together a JV staff – to have the varsity staff coach the varsity and JV that year. That’s actually the group of kids we have right now.”

While that was a lot of work, it allowed Forr to get acquainted with all the players in his program right away. It also allowed them to get acquainted with him.

“It was big,” junior quarterback Braylon Silvas said. “We were new to our offense – we went from a wing offense to a spread. Practicing with the varsity showed me what I needed to do. It helped me pick up on the speed of the game and how I needed to prepare.”

In 2018, many of those JV players moved up to the varsity level, and while they were 3-6, Forr said he could see signs of things moving in the right direction. The numbers agreed with him, as the Hornets were outscored by a total of 17 points on the season despite the six losses.

“Last year was definitely a year where we saw some things that made us think, ‘Man, we could be pretty good,’” Forr said. “A few plays where things didn’t go our way, and that’s what determines the outcome. We were competitive against teams in our league that we haven’t been in the past.”

Players and coaches alike say this year’s team put in the necessary work in the offseason to capitalize on the talent and momentum of the program. But there’s more to the success than that.

“I really think the key is that we’re acting more as a family,” Silvas said. “We really came together this year, and we’re doing really great things. Everybody has bought in. The family – everybody emphasizes that.”

With everyone in the locker room bought in, players knew they needed to get everyone in the community to buy in, as well. Through six games, it appears that has happened.

“It’s different, because at Kearsley, we haven’t had a winning season in a while,” Lewis said. “It feels good to have the community finally on our side, to have people finally believe in us, and to show people what we’re capable of.”

A main goal for this year’s team was to gain respect for the program. The five wins are a nice start, but there’s still plenty of work to be done. The Hornets play a Linden team in Week 7 that is tougher than its 2-4 record would indicate. The Eagles haven’t lost a game by more than eight points, and that includes defeats against Pontiac Notre Dame Prep, Goodrich and Fenton – teams with a combined three losses between them.

A Flint Metro League crossover game against a yet-to-be-determined opponent awaits in Week 8, while Royal Oak is the Week 9 opponent. The focus for now is clearly on Linden, but a single win from the final three games would qualify Kearsley for the postseason. Players couldn’t hold back their excitement at the thought of ending a 21-year playoff drought.

“It would just mean so much,” Lewis said. “Honestly, to me, it would set like a milestone. It was something I wanted to do since I started playing for Kearsley.”

Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTOS: (Top) Sunlight reflects off a Flint Kearsley team huddle early this season. (Middle) The Hornets defense lines up to stop Bay City Western during a 41-21 opening-night win. (Photos courtesy of the Kearsley football program.)