Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Snowbirds Soar Again As 8-Player Power
October 4, 2019
By Chris Dobrowolski
Special for Second Half
GAYLORD — After the first three weeks of the football season, it didn’t look like anyone was going to be able to stop Gaylord St. Mary.
The Snowbirds, after all, had scored 215 points over three convincing victories during their first season since making the move to compete as an 8-player team.
But that high-powered, explosive offense was ground to a halt over the last two weeks. It wasn’t because of a sudden lack of execution by St. Mary. Nor was it due to a stout defense rising to the occasion. Rather, it was back-to-back forfeits by opponents who weren’t able to field teams that sidelined the Snowbirds’ dynamic attack with an unwanted midseason break.
“Our kids want to play, but unfortunately it is what it is,” said Gaylord St. Mary head coach Kevin O’Connell. “It stunk for the kids because I know they really wanted to look forward to Friday nights, especially homecoming.”
St. Mary tried to turn the two-week pause into a positive. They hit the reset button and went back to focusing on fundamentals, with short periods of live contact during quick, but effective practices.
“Our practices have been nothing short of awesome,” said O’Connell.
St. Mary will find out this week against Suttons Bay if the time off disrupted its offensive flow. But the players are confident the break was not a hinderance.
“I don’t think it broke our rhythm. I think it brought us closer together,” said quarterback Brady Hunter. “We were able to bang heads with each other, get some frustration out.”
Hunter is one of a multitude of weapons the Snowbirds have in their veer option attack. The senior quarterback is joined by a stable of talented running backs in seniors Steven Koscielniak and Logan Murrell, and juniors Christopher Koscielniak and Dominic Keister. Senior center Rory Curran anchors the offensive line.
“I like this offense,” said Steven Koscielniak. “This is what our team is about, quick and fast.”
While the Snowbirds’ scoreboard numbers are eye-popping, the team’s individual stats are more modest – partly because those main threats didn’t play in second halves of two games St. Mary was thoroughly dominating. Also, there is enough talent on board to share the wealth and not miss a beat.
“It’s everybody. There’s not just one player who runs it. It’s the whole team,” said Steven Koscielniak.
As the quarterback, however, Hunter is thrust into the important role of leading the group, a task he does well. The three-sport standout, who also excels at basketball and baseball, fittingly, has his pilot’s license.
“He’s one of the best leaders,” Steven Koscielniak said. “No doubt about it. He pushes us to the next level. He pushes us in practice, when we’re lifting.”
“He conducts himself the right way in everything,” O’Connell said of his signal caller. “He conducts practices. He speaks respectfully. He’s a great leader.”
Each of St. Mary’s skill players are returning starters, but it’s been a completely different experience this season for the Snowbirds, who were depleted by injuries and suffered through a 2-7 grind a season ago.
“We took our lumps,” said O’Connell, in his seventh year in charge of the Snowbirds. “A lot of that had to do with we were senior-laden the year prior and then a lot of the seniors last year didn’t get quality reps the year prior. High school football is extremely cyclical.”
Still, St. Mary had a good outlook for 2019. It had speed, athleticism, leadership and experience all on its side, plus a better fit as an 8-player team for a school its size.
“We definitely saw it coming,” said Hunter. “Last year we had a little bit of a rough season. Coming into 8-man we had all of our skill players returning. We knew this offensive power was here.”
The offense has been so impressive that it overshadows what the defense can do, but St. Mary is tough on that side of the ball as well. The Snowbirds’ depth allows them to have only a few players who play on both sides of the ball. Kyle Murphy and Chris Grody are disruptive on the defensive line, while Murrell leads the defensive backfield and Christopher Koscielniak – who his coach lauds for his toughness – is an all-state caliber linebacker.
“He’s not physically imposing, but he is so tough,” said O’Connell. “He’s disciplined. He’s good.
“We’re not big in stature. We just have a lot of tough kids.”
The astonishing thing is the Snowbirds have only started to tap their potential on offense. The team hasn’t even utilized some of its capabilities yet.
“We like to spread ourselves so we’re very diverse. If a team comes and stops our run, we’ve got a great spread offense, a great wing set and a lot of stuff we can throw at them,” said Hunter.
The time to introduce some of that could be coming as the schedule ramps up considerably when St. Mary finally steps back onto the field. The matchup at Suttons Bay is a showdown between unbeaten teams and is followed by contests against a pair of current 4-1 teams in Vestaburg and Mio — the latter a rematch from a 48-32 Week 2 game — and 3-2 Brethren.
“It’s definitely going to be fun,” said Hunter. “Those blowout games aren’t really fun for anyone. Suttons Bay’s a great team. Mio, (Vestaburg and Brethren) — they’re all great teams. It’s going to be a good battle towards the end of the season, and it’s really going to prepare us for playoffs.”
Chris Dobrowolski has covered northern Lower Peninsula sports since 1999 at the Ogemaw County Herald, Alpena News, Traverse City Record-Eagle and currently as sports editor at the Antrim Kalkaska Review since 2016. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Gaylord St. Mary’s Logan Murrell (7) follows Steven Koscielniak (1) and another blocker around the edge during a Week 3 win over Central Lake. (Middle) The Snowbirds bring down the Trojans' T.J. Schultz. (Photos by Sports in Motion.)