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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Drive for Detroit: Week 2 in Review

September 9, 2019

By Geoff Kimmerly
Second Half editor

After two weeks of this high school football season, it’s impossible to know how much of what we’re seeing now will be applicable by playoff time or even later this month.

But there are a number of teams we’ve highlighted in our Week 2 “review” that should be feeling pretty good about what they’ve shown us so far.

Many of the 45 achievers below are regularly mentioned in this report. Others likely are considered surprises at this point – but might not be for much longer.

"Drive for Detroit" is sponsored by MI Student Aid.

Bay & Thumb

HEADLINER Freeland 29, Essexville Garber 20 A 2-0 start isn’t unfamiliar to the Falcons – they’ve begun with two straight wins every season this decade. But coming off last week’s one-point victory over Marshall, this win over the Dukes also is noteworthy for the way Freeland (2-0) held on through the end – especially against a Garber team that opened with a nice win against Boyne City and just missed the playoffs a year ago. This also was an opener in the new-look Tri-Valley Conference Central, which includes most of the best from the East and Central over the past few seasons. Click for more from the Midland Daily News.

Watch list Midland 45, Flint Carman-Ainsworth 0 Although the Cavaliers (0-2) have stumbled so far, Midland’s opening run still needs some mention with this win added to the opening victory over Traverse City West. The Chemics started 0-2 against the same two teams a year ago and still finished 9-4 and made the Division 2 Semifinals.

Remember this one Lapeer 43, Midland Dow 6 The Chargers (0-2) have made the playoffs six years in a row, so Lapeer (1-1) bouncing back from its opening-night loss to Lake Orion in a big way deserves notice.

More shoutouts Saginaw Arthur Hill 40, Flint Southwestern 16 The Lumberjacks (1-1) ended a 25-game losing streak with their highest-scoring performance since 2013. Flint Kearsley 28, Ann Arbor Huron 6 A second win over a larger opponent has the Hornets (2-0) a win away from equaling last season’s total as they play for their first winning record since 2003.  

Greater Detroit

HEADLINER Birmingham Groves 24, West Bloomfield 17 The Lakers (1-1) have been considered among early Division 1 championship favorites this fall and had beaten Groves in back-to-back nonleague matchups over the last two seasons. But this shouldn’t be considered entirely stunning by the Falcons (2-0), who finished 10-3 last season and made the Division 2 Semifinals. The ending, on the other hand, was a little wild with a pair of late special teams fumbles turning into scores, including the game-winner. Click for more from the Oakland Press.

Watch list Lake Orion 37, Southfield Arts & Technology 7 The Dragons (2-0) have put themselves in the spotlight quickly with two impressive wins after also downing Lapeer in the opener. The run is especially notable after the team’s 0-2 starts the last two seasons.  

Remember this one Romeo 37, Port Huron Northern 6 Romeo is 2-0 for the first time since its Division 1 championship season of 2015, winning big against a Northern team that went 10-2 last season and won big as well in its opener this fall.

More shoutouts Warren Michigan Collegiate 30, Flint Beecher 6 The Cougars (2-0) roll into this week’s matchup with Detroit Country Day with an impressive win over a Bucs team that went 8-4 last season and started this fall with a sizable win. South Lyon 29, Trenton 21 The Lions are picking up where they left off after winning the Lakes Valley Conference in 2018, with Trenton (1-1) providing a strong challenge as it looks to make the playoffs for the sixth straight season.  

Mid-Michigan

HEADLINER Portland 29, DeWitt 27 This very well could end up the game of the regular season in the Lansing area, with two of the region’s most successful programs facing off and the reigning Division 5 runner-up Raiders holding the Panthers off during a scoreless fourth quarter. DeWitt (1-1) had won 18 straight regular-season games and is 77-8 during the regular season this decade. Portland (2-0) has now won 18 straight regular-season games and 37 of its last 38. Click for more from the Lansing State Journal and see highlights below from State Champs Sports Network.

Watch list Holt 22, Hudsonville 21 Welcome back Rams. A pair of 3-6 finishes the last two seasons were helped along in part by 0-2 starts. But Holt is 2-0 for the first time since 2007 and after deciding to go for a 2-point conversion and the win late against the Eagles (1-1).

Remember this one Ithaca 16, Millington 0 The Yellowjackets (2-0) avenged last season’s playoff opener loss to the Cardinals (0-2), and now they are in the same league.

More shoutouts St. Johns 46, Ann Arbor Pioneer 33 After being shut out by East Lansing last week, the Redwings (1-1) bounced back by avenging a 2018 one-point loss to Pioneer (1-1). Lansing Catholic 56, Grand Rapids West Catholic 28 After two games this fall the Cougars have scored 112 points – nearly one-third of their total over 11 games a year ago – and this week beat the always playoff-bound Falcons (0-2) for the second straight season.

Northern Lower Peninsula

HEADLINER Maple City Glen Lake 28, Traverse City St. Francis 7 September isn’t two weeks old, but it’s hard to not anticipate some good things ahead for the Lakers (2-0) after they opened with a win over Millington and followed up by breaking an eight-game losing streak against the Gladiators (1-1) this weekend. St. Francis won last year’s meeting 50-12 and hadn’t been held to single digits in a regular-season game since 2013. Click for more from the Traverse City Record-Eagle and see highlights below from MI Sports Now.

Watch list Traverse City Central 37, Marquette 28 After falling to DeWitt by just five points at home Week 1, the Trojans (1-1) hit the road and ran their winning streak to six straight over Marquette (0-2).

Remember this one Charlevoix 18, Boyne City 14 The Rayders (2-0) won just once in 2018 and last opened with two straight wins in 2016, when they also last made the playoffs.

More shoutouts Cheboygan 8, Grayling 6 The Chiefs (1-1) are working toward their first playoff berth since 2013 and are a step closer after ending a recent three-game losing streak to Grayling (1-1). McBain 31, Roscommon 0 The Ramblers (1-1) also bounced back from a Week 1 loss by downing a Bucks team that is so far winless but finished 10-2 a year ago.

Southeast & Border

HEADLINER Erie Mason 80, Britton Deerfield 42 These two tied for the 14th-most points in an 11-player game where the losing team put up at least 40, and Erie Mason improved to 2-0 for the first time since 2003 while guaranteeing to tie its best finish for an entire season since 2005. Through two weeks quarterback Noah Beaudrie has thrown for 473 yards and six touchdowns and run for 509 and eight scores. The Patriots (1-1), meanwhile, upped their season scoring average to 35 ppg despite the defeat.

Watch list Clinton 45, Blissfield 13 Last season’s Tri-County Conference runner-up Clinton (2-0) will enter league play 2-0 for the first time since 2016 after avenging last season’s loss to the Royals (1-1), who opened this fall with a 19-point win over reigning TCC champion Ottawa Lake Whiteford.

Remember this one Sand Creek 31, Adrian Lenawee Christian 28 The Aggies (2-0) also play in the strong TCC, so this last-minute win over postseason regular Lenawee Christian (1-1) could end up a difference-maker when playoff selection time rolls around.

More shoutouts Jackson Lumen Christi 22, Parma Western 7 The Titans (2-0) pushed their winning streak to 25, and if it continues to grow this Interstate 8 Athletic Conference opener could be looked back at as key with Western (1-1) staying close into the fourth quarter. Temperance Bedford 20, Flushing 19 Bedford bounced back from a Week 1 loss to earn what could be a key win for its playoff hopes against a Flushing team that has made the last two postseasons but finds itself 0-2 with those defeats by a combined 12 points.

Southwest Corridor

HEADLINER Portage Northern 14, Stevensville Lakeshore 6 In keeping with recent history, this matchup was decided by eight or fewer points for the eighth time in nine seasons and gives reigning league co-champ Northern (2-0) a valuable early edge in the Southwestern Michigan Athletic Conference West race. But 2017 champ Lakeshore is far from being out of it, and a few more contenders also could have a say. Click for more from JoeInsider.com and see below for highlights from FOX 17.

Watch list Kalamazoo Central 40, Portage Central 27 Defeating Portage Central last season was the first sign of Kalamazoo Central’s rise that turned into a league title and its first playoff berth since 2004. So the Maroon Giants (1-1) should be excited about the possibilities after bouncing back from last week’s one-point defeat to Mattawan with another notable victory over the annually-strong Mustangs (1-1).

Remember this one Cassopolis 28, Mendon 0 The Rangers (2-0) ran their scoring margin for the season to an early 78-0 advantage and earned a significant edge in their quest to repeat as Southwest 10 Conference champions, as 2017 winner Mendon (1-1) is always in the hunt as well.

More shoutouts Watervliet 22, Saugatuck 14 This was a major win as the Panthers (1-1) work to rebound from last season’s 2-7 finish; Saugatuck (1-1) was 9-2 a year ago and has won at least that many games four straight seasons. Battle Creek Lakeview 28, Mattawan 12 The Spartans (2-0) have had a few tough seasons but with this win tied their victory total of a year ago and against a Mattawan team that has made the playoffs two straight years. 

Upper Peninsula

HEADLINER Iron Mountain 42, Ishpeming Westwood 22 Two weeks into the season, Iron Mountain (2-0) could have its two main obstacles out of the way as it looks to challenge reigning champion Calumet in the Western Peninsula Athletic Conference Copper. This week’s win followed up last week’s over Negaunee, and the Copper Kings await in Week 6. Westwood (1-1) was second and Iron Mountain third in the league last season. Click for more from the Iron Mountain Daily News.

Watch list Ishpeming 36, Lake Linden-Hubbell 34 The Hematites (2-0) are reigning champions in the West-PAC Iron and setting themselves up to be in the mix again, although the Lakes (1-1) could still find themselves in contention as well with a little help.

Remember this one Manistique 28, Gwinn 8 The Emeralds broke a 21-game losing streak on the field (not counting forfeits for games not played last season) with their first win since Week 9 of 2015.

More shoutouts Gladstone 20, Gaylord 7 The Braves (2-0) are halfway to last year’s win total with this one over a Gaylord team that made the playoffs last season and now sits 1-1 this fall. Sault Ste. Marie 20, Alpena 14 The Blue Devils (2-0) also downed a Big North Conference opponent, avenging last season’s loss to the Wildcats (0-2).

West Michigan

HEADLINER Muskegon 41, Detroit Martin Luther King 18 It’s impossible to not lead with Muskegon for the second straight week after the Big Reds defeated their second reigning MHSAA champion already this fall. And this one surely meant a little more as it came in a rematch of last season’s Division 3 championship game, won by King 41-25. Click for more from the Muskegon Chronicle.

Watch list Caledonia 19, Cedar Springs 12 The Fighting Scots’ Week 1 loss to Holt is looking even better after Holt beat Hudsonville, and this victory over Cedar Springs (1-1) says a lot about Caledonia’s potential heading into Ottawa-Kent Conference Red play starting this week.

Remember this one Byron Center 33, Middleville Thornapple Kellogg 14 After two straight sub-.500 seasons, the Bulldogs (2-0) also could be on their way to big things after sending the Trojans to 1-1.

More shoutouts Rockford 24, Lowell 7 The Rams evened these teams’ latest four-game series at 2-2 and moved to 2-0 to start a season for the first time since 2014. Zeeland West 48, Grand Rapids Christian 27 The Dux (2-0) added to their opening-night win over East Grand Rapids with another impressive one, as the Eagles (0-2) likely will be in the mix again in the O-K Gold.

8-Player

HEADLINER Pellston 42, Posen 38 The Hornets finished 4-5 in their first season of 8-player football in 2018, winning four of their final six games. This fall they’re off to a 2-0 start, and a first winning season since 1995 might become part of the conversation soon. Pellston scored the go-ahead touchdown against Posen (0-2) with 5:03 to play after trailing by 18 midway through the third quarter. Click for more from the Petoskey News-Review.

Watch list Vestaburg 22, North Adams-Jerome 6 The Wolverines (2-0) moved to 8-player football this fall, and so far so good after finishing 0-9 last season and 1-8 in 2017.  

Remember this one Bridgman 46, St. Joseph Lake Michigan Catholic 8 It also will be interesting to see how this first season of 8-player goes for Bridgman, which has outscored its first two opponents by a combined 102-24.  

More shoutouts Martin 20, Wyoming Tri-unity Christian 0 Martin (2-0) also is a first-year 8-player program and its scores the last two weeks have been much closer, but against two of the traditional best in Bellevue and this week Tri-unity (0-2). Powers North Central 62, Rapid River 6 These Jets (2-0) are scoring like the title-winning Jets of a few seasons ago, with a combined 128 points over their first two games.

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PHOTO: A Marquette defender closes in Friday as Traverse City Central quarterback Peyton Smith decides if he will hand off or keep the ball. (Photo by Cara Kamps.)