Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Northern Schools Find Solution in NMFL
September 6, 2019
By Chris Dobrowolski
Special for Second Half
With 17 schools spread across 11 counties, the Northern Michigan Football League has created an indelible footprint since it was born into existence five years ago.
The conference, made up of three divisions of schools in varying size, has been able to sustain and evolve despite an ever-changing football landscape up north that has made for a revolving door of membership from year to year.
“It continues to morph,” said Frankfort athletic director Dave Jackson, the conference’s commissioner and one of the founders of the league.
From the biggest schools in the Legends division — Benzie Central, Boyne City, Cheboygan, Grayling, Kalkaska, Kingsley and Traverse City St. Francis — to the smaller schools in the Leaders (Charlevoix, Elk Rapids, Frankfort, Mancelona and Maple City Glen Lake) and Legacy divisions (Harbor Springs, East Jordan, Inland Lakes, Johannesburg-Lewiston and St. Ignace) the NMFL has provided easy avenues for scheduling as well as good, competitive balance for the programs that call it home.
“The scheduling aspect is where I go back to it,” said Johannesburg-Lewiston football coach and athletic director Joe Smokevitch. “It’s just been huge for us. Going into 2020 and 2021 my schedule is full, basically with teams from within the conference. They’re not all division games. I am crossing over and playing those other schools. It’s really helped with scheduling. Not having to go far away to play somebody. You look at our schedule. We play some quality opponents. I think the conference is very strong from top to bottom.”
The idea for the league was hatched in 2012 between schools in the Lake Michigan and Northwest conferences. Both leagues were seeing problems from smaller schools trying to compete with larger ones, and neither side benefitting from the affiliation. So, the two merged as a 13-team league comprised of two divisions of similar-sized enrollments.
The league has rarely stayed intact from year to year, switching to the three-division alignment with the growth to 20 teams in 2016 when it absorbed the remaining teams in the Ski Valley Conference, as well as withstanding the loss of six schools to 8-player football in the span of four years.
“We’ve taken schools in the league that didn’t last very long,” said Jackson. “We took in Newberry and they lasted just a year, then suddenly they’re 8-man. We took in Gaylord St. Mary. We took in Central Lake. Those teams were just a year or two and suddenly they’re gone. Our constitution calls for a two-year process of getting out, but those teams that had to go 8-man, they’re out for the next year. So, suddenly you’re scrambling again, which is the one thing we were trying to keep from having to do because there is no planning when that last-minute 8-man decision comes along and schools decide to make that plunge. There’s nothing you can really do when a school says they’re going to do that. You can’t say, ‘Well, the constitution says … .’ They’re going to do what they need to do.”
Fortunately for the league, it has been able to find suitable replacements at every turn. In fact, Ogemaw Heights and Sault Ste. Marie are set to join in 2020 to become part of the Legends division, bolstering the league to a robust 19 schools. Kalkaska and Boyne City will slide over to the Leaders division and Frankfort — one of the smallest 11-player football teams in the state — is moving to the Legacy division.
“It made sense to apply,” said Ogemaw Heights athletic director Jon Studley, noting four future conference foes already are on this year’s schedule. “We’re very excited about the opportunity to be a part of that. We’re going to be able to create some rivalries.
“I think fans of northern Michigan football benefit the most. They’re seeing competitive football week in and week out.”
As the NMFL has shown, the quality of football being played within the conference is at a high level, too. At least one team from the league has reached the Semifinal round of the MHSAA playoffs every season. Boyne City was a semifinalist in Division 6 in 2014, while St. Francis has represented the league in the Semifinals in 2015, 2017 and 2018. In 2016 two teams advanced that far — St. Ignace in Division 8 and Maple City Glen Lake in Division 6 — with Glen Lake reaching the Finals before falling to Jackson Lumen Christi 26-14.
“I think we’re really starting to get some respect,” said Glen Lake coach Jerry Angers. “I’ve talked to the teams downstate that we’ve played, they want to come up and play us. They’re not saying, ‘This is going to be an easy game.’ They’re saying, ‘This is going to be a fun game, and they’re going to give us something.’”
There remains the possibility the league will undergo more changes before it more comfortably stabilizes. Some schools have expressed interest in joining, and the threat of losing members to 8-player football remains for a few of the smallest schools. It’s nothing the league hasn’t dealt with before, however. Jackson said it comes down to maintaining a commitment to the schools that are in the conference and carefully examining any growth that could occur.
“We had our big meeting in December, and one thing we talked about is how we have to look out for each other,” said Jackson. “We’re trying to guarantee that the league will provide eight of your nine games. In most cases the league is providing all nine of the games. So, you know you’re going to have somebody to play and you’re not going to have to go looking. There’s a time we may control 11-man football for everything north of Lansing. I don’t know. It continues to grow because teams are looking for that stability and consistency year in and year out, so they know who their games are with and they know who they play.”
Chris Dobrowolski has covered northern Lower Peninsula sports since 1999 at the Ogemaw County Herald, Alpena News, Traverse City Record-Eagle and currently as sports editor at the Antrim Kalkaska Review since 2016. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Charlevoix, carrying the ball, opened this season with a 40-26 win over Elk Rapids. (Middle) East Jordan got a step on Harbor Springs on this play last week, but the Rams emerged with a slim 34-33 win. (Photos by Sports in Motion.)