Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 2 Preview
September 5, 2019
By Geoff Kimmerly
Second Half editor
After rain soaked many of this fall’s football openers, just about anything would be considered returning to business as usual this weekend.
But while we’re all hoping the storms stay away, will the heavy helping of unforeseen results we saw on the field follow us into Week 2?
Below again is a glance at games from every part of the state that appear especially intriguing. This week’s MHSAA.tv schedule includes live streams of 25 games – click for the full listing.
"Drive for Detroit" is sponsored by MI Student Aid.
Bay & Thumb
Ithaca (1-0) at Millington (0-1)
These two have met in the Division 6 playoffs two of the last five seasons, with Millington winning 50-33 in the opener last year to end the Yellowjackets’ shortest postseason since not making the playoffs at all in 2008. Now the teams are in the same league – the Tri-Valley Conference West I – and Millington will try to hand Ithaca just its second regular-season defeat this decade.
Keep an eye on these: FRIDAY Freeland (1-0) at Essexville Garber (1-0), Midland (1-0) at Flint Carman-Ainsworth (0-1), Standish-Sterling (1-0) at Frankenmuth (1-0), Lapeer (0-1) at Midland Dow (0-1).
Greater Detroit
Muskegon (1-0) at Detroit Martin Luther King (0-1)
This is a rematch of last season’s Division 3 championship game, won by King 41-25. And while rosters certainly have changed, an impressive group of the headliners are back for this second meeting including Big Reds’ quarterback Cameron Martinez and King running back Peny Boone. Few teams statewide this fall have loaded up the early schedule like these two – Muskegon downed two-time reigning Division 2 champion Warren De La Salle Collegiate 41-7 last week, while King fell 24-22 against Division 1 power Detroit Catholic Central.
Keep an eye on these: FRIDAY Toledo Whitmer, Ohio (1-0) at Detroit Catholic Central (1-0), Birmingham Groves (1-0) at West Bloomfield (1-0), Southfield Arts & Technology (1-0) at Lake Orion (1-0), Detroit Mumford (1-0) at Detroit Country Day (1-0).
Mid-Michigan
DeWitt (1-0) at Portland (1-0)
These remain two of the Lansing area’s elite, and they’ll play for the first time since 2014. The Panthers opened with a solid 31-26 road win at Traverse City Central and are prepping for their second season in the Capital Area Activities Conference Blue – while hoping to extend a 13-year league title streak. Portland won big over Ovid-Elsie last week and has claimed five straight CAAC White titles. But this matchup should will pay off toward bigger goals as well. Both have realistic aims to play in November as the Raiders finished Division 5 runners-up last season and DeWitt made the Division 3 Semifinals.
Keep an eye on these: FRIDAY Grandville (1-0) at East Lansing (1-0), Lansing Everett (0-1) at Lansing Eastern (1-0), Montrose (1-0) at Ovid-Elsie (0-1), Grand Rapids West Catholic (0-1) at Lansing Catholic (1-0).
Northern Lower Peninsula
Maple City Glen Lake (1-0) at Traverse City St. Francis (1-0), Saturday
St. Francis has won the last eight meetings between these two, including a pair in the playoffs since Glen Lake's most recent victory in the series in 2012. But the Lakers are coming off a 19-point win over Millington (mentioned above), with their 26-point first half a positive sign after last season's decreased offensive output. St. Francis will be ready, of course, after extending its winning streak over opening-night opponent Marquette to five with a 14-point win.
Keep an eye on these: FRIDAY Harbor Springs (1-0) at Frankfort (0-1), McBain (0-1) at Roscommon (0-1), Boyne City (0-1) at Charlevoix (1-0), Escanaba (1-0) at Petoskey (0-1).
Southeast & Border
Parma Western (1-0) at Jackson Lumen Christi (1-0)
The reigning Division 6 champion Titans extended their state-leading winning streak to 24 with a two-point win over Kalamazoo United last week. The Panthers also opened with a two-point win, over Whitehall, after setting a program record for victories finishing 10-2 last season despite losing 34-7 to Lumen in Week 2. Western's lone win in this rivalry came in 1976, according to michigan-football.com. But the Panthers should relish this opportunity to take another big step.
Keep an eye on these: FRIDAY Carleton Airport (1-0) at Monroe St. Mary Catholic Central (1-0), Sand Creek (1-0) at Adrian Lenawee Christian (1-0), Erie Mason (1-0) at Britton Deerfield (1-0), Leslie (1-0) at Brooklyn Columbia Central (1-0).
Southwest Corridor
Stevensville Lakeshore (1-0) at Portage Northern (1-0)
This might be one of the most competitive yet little-hyped annual matchups in the state. Before Northern's 17-0 win a year ago, the previous seven meetings all were decided by eight points or fewer. Both put up 40+ points last week, but if recent history holds neither team will approach that level of offensive output. History also tells us the winner likely will contend for the Southwestern Michigan Athletic Conference West title.
Keep an eye on these: FRIDAY Mendon (1-0) at Cassopolis (1-0), Marshall (0-1) at Battle Creek Harper Creek (1-0), Berrien Springs (1-0) at Constantine (1-0), Mattawan (1-0) at Battle Creek Lakeview (1-0).
Upper Peninsula
Ishpeming Westwood (1-0) at Iron Mountain (1-0)
This also will have an early but heavy influence on a league title race, as Westwood finished second and Iron Mountain third in the Western Peninsula Athletic Conference Copper in 2018 after Westwood won their meeting 34-7. The winner this time very well could push reigning champion Calumet for first place again, and the Patriots get the Copper Kings next week.
Keep an eye on these as well: FRIDAY Calumet (1-0) at Negaunee (0-1), Gaylord (1-0) at Gladstone (1-0), Traverse City Central (0-1) at Marquette (0-1) SATURDAY Ishpeming (1-0) at Lake Linden-Hubbell (1-0).
West Michigan
Lowell (1-0) at Rockford (1-0)
Last season's 36-0 Rockford win contributed to Lowell's uncharacteristic 1-8 finish, but it's likely this game will return to relevancy tonight. The Red Arrows opened with a 19-6 win over Detroit Loyola and the Rams started with a 24-14 victory over Grand Rapids Christian, those successes quickly reinforcing expectations for this season for both traditional powerhouses.
Keep an eye on these as well: FRIDAY Grand Rapids Forest Hills Central (1-0) at Holland West Ottawa (0-1), Watervliet (0-1) at Saugatuck (1-0), Grand Rapids Christian (0-1) at Zeeland West (1-0), Holt (1-0) at Hudsonville (1-0).
8-Player
St. Joseph Lake Michigan Catholic (1-0) at Bridgman (1-0)
As a number of notable programs have moved from 11-player to 8 over the last few seasons, curiosity has grown about how those teams might shift the balance of power. Both of these teams made the move this fall (Lake Michigan Catholic had played a handful of 8-player games previously), and both put up at least 56 points in big wins last week. Both also have been frequent 11-player playoff qualifiers this decade.
Keep an eye on these as well: FRIDAY Hale (1-0) at Hillman (1-0), Pickford (1-0) at Engadine (1-0), Powers North Central (1-0) at Rapid River (0-1), Wyoming Tri-unity Christian (0-1) at Martin (1-0).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter@mistudentaid.
PHOTO: Clare, here on defense, opened with an impressive 35-0 shutout of Alma last week. (Click for more from HighSchoolSportsScene.com.)