Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 4, 2025
When Ishpeming travels to Crystal Falls Forest Park tonight, it will be the first time the Upper Peninsula powers have met since 2022 – and a matchup of two of the first MHSAA Finals champions, as Forest Park won the first Class D title in 1975 and Ishpeming claimed the first championship in Class C that fall.
Meanwhile, much farther south, we’ll look to our first meeting this season of 2024 champions as Jackson Lumen Christi hosts Pontiac Notre Dame Prep.
Those are just a pair of Week 2 matchups that pop off the page, but there are plenty of note as we start another September. Nearly 75 percent of those mentioned below will be broadcast on the NFHS Network, along with several more, and scores for every game across the state will be posted on the MHSAA Scores page as they conclude.
Bay & Thumb
Ottawa Lake Whiteford (1-0) vs. Harbor Beach (1-0), Saturday at Davison WATCH
This Saturday showdown pits a pair of playoff teams from a year ago that were both expected to face tough matchups in Week 1 – and won their games 56 and 34 points. Harbor Beach has strung together 15 straight regular-season victories and downed Cass City 42-8 after the defeating the Red Hawks by just two points in 2024. Whiteford opened with a 56-0 shutout of a Blissfield team it edged by just seven last season.
Keep an eye on these FRIDAY Warren De La Salle Collegiate (1-0) at Davison (1-0), Saginaw Swan Valley (1-0) at Frankenmuth (0-1) WATCH, Goodrich (1-0) at Lapeer (0-1), Midland Dow (1-0) at Saginaw Heritage (0-1) WATCH.
Greater Detroit
Detroit Catholic Central (1-0) at Toledo Central Catholic (0-1)
This matchup ended up deciding the Catholic High School League Central championship last year as DCC won their Week 2 meeting 21-7 and carried the league lead through the rest of the regular season. The Shamrocks received some of the greatest attention of any team statewide this preseason and justified it with a 41-7 win over Clinton Township Chippewa Valley last week. Central Catholic, an eventual Ohio state runner-up last fall, took reigning MHSAA Division 1 champ Detroit Cass Tech to the end last week while losing 28-27.
Keep an eye on these FRIDAY Harper Woods (1-0) at Clarkston (1-0) WATCH, Oxford (1-0) at Birmingham Groves (1-0) WATCH, Grandville (1-0) at Detroit Cass Tech (1-0) WATCH, Port Huron Northern (1-0) at Madison Heights Lamphere (1-0) WATCH.
Mid-Michigan
Williamston (1-0) at Hastings (1-0)
Williamston made some noise starting the season with a 46-14 win over Lansing Catholic, which finished Division 6 runner-up last fall. Hastings will provide a second opportunity for the Hornets to avenge a 2024 loss, as they fell to the Saxons 16-12 a year ago during a 1-5 start that still turned into a playoff berth. Hastings – a District finalist the last four seasons – won its opener last week 31-29 over Middleville Thornapple Kellogg with a field goal as time expired.
Keep an eye on these FRIDAY Reed City (0-1) at Belding (1-0), Mason (1-0) at DeWitt (1-0) WATCH, New Lothrop (1-0) at Durand (1-0) WATCH, Portland (1-0) at Lansing Sexton (0-1) WATCH.
Northern Lower Peninsula
Traverse City St. Francis (1-0) at Ogemaw Heights (1-0) WATCH
We knew Ogemaw Heights was leveling up with its 2023 win over St. Francis, and although the teams didn’t play each other last year the Falcons are a combined 19-4 over the last three, including a pair of District Final losses. They opened with a big win last week over Flint Hamady, while St. Francis set the tone with a 30-6 victory over Maple City Glen Lake, which like the Gladiators was a league champion last season.
Keep an eye on these FRIDAY Gaylord (1-0) at Kingsley (1-0) WATCH, Harbor Springs (1-0) at Mancelona (1-0) WATCH, Frankfort (1-0) at Maple City Glen Lake (0-1) WATCH, Kalkaska (1-0) at Oscoda (1-0) WATCH.
Southeast & Border
Pontiac Notre Dame Prep (1-0) at Jackson Lumen Christi (0-1) WATCH
After two games last week across the state featured teams that finished at Ford Field last year, here’s the first between reigning champions as Division 5 Notre Dame Prep looks to add to last season’s 28-24 win over eventual Division 6 title winner Lumen Christi. That proved to be the Titans’ only loss of 2024, and although they opened this season falling 20-16 at Lombard Montini Catholic of Illinois, they’ll surely be amped to attempt to avenge last year’s defeat.
Keep an eye on these FRIDAY Clinton (0-1) at Adrian Madison (1-0) WATCH, Ypsilanti Lincoln (1-0) at Ypsilanti Community (1-0), Hudson (1-0) at Ida (1-0) WATCH, Traverse City Central (1-0) at Parma Western (1-0).
Southwest Corridor
Hudsonville Unity Christian (1-0) at Schoolcraft (1-0) WATCH
Schoolcraft reached the Division 7 Semifinals last season and has loaded its nonleague schedule with Unity joined by annual matchups against Centreville and Constantine and a Week 9 meeting with Kalamazoo Hackett Catholic Prep. Three of those four opponents won at least eight games last season, and Unity began building on last year’s 10-1 run with a 55-14 win over Whitehall last week.
Keep an eye on these FRIDAY Plainwell (1-0) at Galesburg-Augusta (1-0), White Pigeon (1-0) at Hartford (1-0), Ithaca (1-0) at Lawton (1-0) WATCH, Edwardsburg (1-0) at St. Joseph (0-1) WATCH.
Upper Peninsula
Bark River-Harris (1-0) at Iron Mountain (1-0) WATCH
As one of the smallest among the best, Bark River-Harris doesn’t always make the conversation when we talk about contenders from the Upper Peninsula – but it should. The Broncos have reached the playoffs eight of the last 11 seasons and last week already avenged a loss from 2024. But Iron Mountain has been a nemesis. The Mountaineers have won all 10 meetings since the teams began playing each other annually in 2018, with a couple of playoff matchups in there as well.
Keep an eye on these FRIDAY Cadillac (0-1) at Escanaba (1-0) WATCH, Ishpeming Westwood (0-1) at Calumet (1-0) WATCH, Kingsford (0-1) at Houghton (0-1) WATCH, Negaunee (1-0) at Gladstone (0-1) WATCH.
West Michigan
Rockford (0-1) at Muskegon (0-1)
The last time these two both started the season 0-1 was 2015, and this matchup could tell mean a lot moving forward this fall. Granted, a second loss won’t end anyone’s season – but a win will really help. Muskegon has Byron Center, Mona Shores and Cincinnati Moeller among others left on the schedule, and Rockford will see three 2024 playoff teams during league play plus a fourth that upset the Rams last year. Rockford downed the Big Reds in last season’s meeting 28-21 and 27-7 in 2023.
Keep an eye on these FRIDAY Byron Center (0-1) at East Kentwood (1-0) WATCH, Portage Central (1-0) at Grand Rapids Forest Hills Central (1-0) WATCH, Vicksburg (1-0) at Grand Rapids Northview (1-0) WATCH, Coopersville (0-1) at Grand Rapids West Catholic (0-1).
8-Player
Portland St. Patrick (1-0) at Morrice (1-0)
Morrice’s only loss last season on the way to the Division 2 championship game came in Week 4 against St. Patrick, and the Orioles avenged that 17-point defeat with a 28-22 Regional Semifinal win over the Shamrocks. The rivals are 2-2 against each other since becoming league foes again in 2022, and as usual both are coming off big opening-night wins – Morrice 49-0 over St. Charles and St. Patrick 62-12 over Merrill.
Keep an eye on these THURSDAY Mendon (1-0) at Britton Deerfield (1-0) WATCH. FRIDAY Ishpeming (0-1) at Crystal Falls Forest Park (0-1) WATCH, Newberry (1-0) at Ontonagon (1-0) WATCH, Norway (1-0) at Powers North Central (1-0) WATCH.
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PHOTO A Goodrich defender chases down Frankenmuth's quarterback during the Martians' Week 1 win. (Photo by Terry Lyons.)