Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 1 Preview
August 28, 2019
By Geoff Kimmerly
Second Half editor
By the end of this opening weekend of Michigan high school football, some fans will say of their successful teams "it's just like last year," while others will boast "this looks nothing like last year, and it's going to be special."
That's perhaps the greatness of high school football above all other levels – more than at any other, the beginning of the season provides such a fresh slate that last year's winless team could become this year's league champion.
Total, 608 teams will start down that road, with the great majority of the weekend's 306 varsity openers to be played Thursday, followed by games Friday and Saturday as well.
As we'll do every week, below we've broken out some of the games of particular interest from every corner of the state. (Records shown below are from 2018.) Check out your local game, but also take advantage of the opportunity to watch any of 25 games being broadcast this weekend on MHSAA.tv, including all six from the Xenith Prep Football Kickoff Classic at Wayne State University and both from the Vehicle City Gridiron Classic at Flint's Atwood Stadium. Click for the full schedule.
"Drive for Detroit" is sponsored by MI Student Aid, which works to make college more accessible, affordable and attainable for Michigan students.
Bay & Thumb
Fenton (7-3) at Davison (7-3), Thursday
These have been two of the Flint area's powers during the 2000s, Davison riding a four-season playoff streak after bouncing back from a brief rough patch and Fenton coming off its 11th consecutive postseason appearance. They split a pair of openers in 2014 and 2015 before taking three years off, and they're both hoping to ride a strong start in this nonleague game into league title contention. Both finished a win shy of claiming a conference title a year ago.
Keep an eye on these: THURSDAY Traverse City West (7-3) at Midland (9-4), Montrose (10-3) at Cass City (8-3), Detroit Country Day (7-3) at Flushing (7-3), Marshall (3-6) at Freeland (7-4).
Greater Detroit
Detroit Martin Luther King (12-2) vs. Detroit Catholic Central (7-4) at Wayne State University, Saturday
This year's Xenith Classic is loaded with great matchups, with this one holding a slight edge at the top of the list. Last we saw King, the Crusaders were stunning at least some of the state with a Division 3 championship game win over Muskegon. DCC is a Ford Field regular as well and looking to climb back to that level after falling in its Division 1 District Final a year ago. This will be these teams' first matchup since a District Final in 2001.
Keep an eye on these: THURSDAY Saline (11-2) vs. Clinton Township Chippewa Valley (14-0) at Wayne State FRIDAY Oak Park (9-2) at West Bloomfield (9-3), Grand Rapids Catholic Central (11-2) at River Rouge (8-2), Muskegon (13-1) vs. Warren De La Salle Collegiate (12-2) at Wayne State.
Mid-Michigan
Reading (14-0) vs. Pewamo-Westphalia (11-1) at Olivet College, Thursday
Reading didn't just go undefeated on the way to the Division 8 title last year. The Rangers scored 678 points, 10th most in MHSAA 11-player history. Pewamo-Westphalia will provide one of Reading's most formidable challenges of the last few seasons, however. The Pirates missed Ford Field last fall for the first time since 2014, falling to eventual Division 7 champion New Lothrop in a Regional Final.
Keep an eye on these: THURSDAY Clare (9-2) at Alma (9-2), Hudson (4-5) at Ithaca (8-2), Muskegon Oakridge (9-2) at Belding (7-3), Mason (5-4) at Okemos (7-4).
Northern Lower Peninsula
New Lothrop (13-1) at Lake City (12-1), Thursday
This carries as much intrigue as just about any opener in the state, large schools or small. As noted above, the Hornets are the reigning Division 7 champions, finishing 13-1 last fall and reaching the Final with a 51-22 Semifinal win over Lake City. That was the Trojans' only loss of the season, repeating 2017 when its only defeat came in a Semifinal against eventual Division 7 champion P-W.
Keep an eye on these: THURSDAY DeWitt (12-1) at Traverse City Central (7-3), McBain (8-3) at Kingsley (10-2), Millington (7-4) at Maple City Glen Lake (5-5), FRIDAY Manton (4-5) at Johannesburg-Lewiston (9-2).
Southeast & Border
Chelsea (10-4) at Dexter (6-4), Friday
Dexter football was one of the state's best stories of the 2019-20 school year, posting its first winning record since 2010 and earning the first playoff berth in program history. That gives this annual Southeastern Conference White matchup more buzz than ever before. Chelsea did win last season's meeting 34-20 on the way to finishing 10-4 and Division 4 runner-up.
Keep an eye on these: THURSDAY Madison Heights Madison (13-1) at Monroe St. Mary Catholic Central (9-3), Ottawa Lake Whiteford (10-1) at Blissfield (7-5), Napoleon (5-5) at Brooklyn Columbia Central (9-2), Carleton Airport (4-5) at Ida (8-3).
Southwest Corridor
Jackson Lumen Christi (13-0) at Kalamazoo United (11-1), Friday
Storylines are everywhere. Lumen Christi has won three straight Division 6 championships and at 23 games carries the state's longest active winning streak. United, made up of students from Hackett Catholic Prep and Kalamazoo Christian, tied the best record for either school together or apart by finishing 11-1 a year ago. However, United graduated one of the state's most prolific quarterbacks ever in Eric Wenzel, now at Western Michigan University, and coach Jesse Brown is now the Lumen Christi athletic director.
Keep an eye on these: THURSDAY St. Joseph (5-5) at Battle Creek Central (7-4), Holland West Ottawa (6-4) at Stevensville Lakeshore (5-5), Grand Rapids West Catholic (5-5) at Berrien Springs (7-3), Decatur (6-5) at Mendon (7-5).
Upper Peninsula
Negaunee (5-4) at Iron Mountain (8-3), Thursday
After a rare sub-.500 season in 2017, Negaunee got back to 5-4 a year ago but missed making the playoffs by a win. The Miners' closest defeat came on opening night, 12-9 to Iron Mountain, which went on to post one of the state's best turnarounds of 2018 at 8-3 after going 1-8 the season before. These two should be in the mix for the Western Peninsula Athletic Conference Copper title once again.
Keep an eye on these: THURSDAY Gladstone (4-5) at St. Ignace (5-4), Bark River-Harris (2-7) at Gwinn (6-4) FRIDAY West Iron County (8-3) at Munising (4-5), Marinette (Wis.) (4-5) at Menominee (2-7).
West Michigan
Reed City (11-1) at Montague (11-3), Friday
This will be the third straight opening-night meeting between these two playoff regulars, and the first two were decided by at least three touchdowns. But last year's came with a twist; Reed City won 34-13, but Montague went on to finish 11-3 and Division 6 runner-up. The Coyotes, meanwhile, suffered their only loss in the playoffs for the third time in four seasons and sixth time in eight, falling in a Division 5 Regional Final.
Keep an eye on these: THURSDAY Rockford (7-5) at Grand Rapids Christian (8-3), Saginaw Swan Valley (12-1) at Cedar Springs (10-2), Zeeland West (8-3) at East Grand Rapids (6-4), Hudsonville Unity Christian (12-2) at Allendale (5-5).
8-Player
Wyoming Tri-unity Christian (10-1) at Climax-Scotts (4-5 in 11-player), Friday
Another handful of teams switched to 8-player from 11 this fall, and Climax-Scotts might be the most anticipated mover over the last few seasons. Last fall was the first since 2002 that the Panthers didn't win at least eight games. They'll be greeted by Tri-unity, which has established itself as an 8-player power and posted double-digit wins last season for the second time in three years.
Keep an eye on these: THURSDAY Morrice (13-0) at Kingston (8-2), Bellevue (9-2) at Martin (6-4 in 11-player), Powers North Central (8-2) at Cedarville (7-5) at DeTour FRIDAY Crystal Falls Forest Park (6-5) at Pickford (12-1).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.
PHOTO: Friday (and this week Thursday) night lights return to football fields all over the state this weekend. (Photo by Tim Reilly.)