Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive Complete: 2018 Finals in Review
November 26, 2018
By Geoff Kimmerly
Second Half editor
There was much anticipation entering the 2018 MHSAA Football Finals, beginning two weeks ago at the Superior Dome at Northern Michigan University and finishing Saturday at Detroit’s Ford Field.
They didn’t disappoint.
This season’s crowning weekends saw five first-time champions, two repeat title winners, two rise to the top for the first time in a while, and to end it all another re-emerging champion topple a 2017 winner in arguably the most awaited game of the entire series.
Second Half covered all 10 championship games last weekend at Ford Field and two weekends ago at the Superior Dome, with quick recaps and links (click on the game scores) to those stories below followed by notations of performances entered into the MHSAA Finals record book and a report on some of the biggest and best stories to emerge from the 2018 Finals.
Finals in Review
11-Player Division 1: Clinton Township Chippewa Valley 31, Clarkston 30
A year after Clarkston edged West Bloomfield by a point to win Division 1, Chippewa Valley claimed its first MHSAA title since 2001 by the same margin over the Wolves. The Big Reds stopped a go-ahead 2-point conversion try by Clarkston with 23 seconds to play to seal the win after previously leading by 14 points three times over the final three quarters.
11-Player Division 2: Warren DeLaSalle 29, Muskegon Mona Shores 16
The Pilots’ lockdown defense proved to have the upper hand against an explosive Mona Shores offense, as DeLaSalle broke away for its second straight Division 2 title after the teams were tied at halftime. Pilots coach Mike Giannone not only is the only coach to win football championships at two schools, but also became the first to win back-to-back at two (after also leading Macomb Dakota to Division 1 titles in 2006 and 2007).
11-Player Division 3: Detroit Martin Luther King 41, Muskegon 25
King finished this season’s Finals by avenging a three-point Week 2 loss to the 2017 champion. The Crusaders didn’t slow Muskegon’s record-setting rushing attack, but outgained the Big Reds in total yardage 400-315 as quarterbacks Dequan Finn and Cameron Martinez showed why they were two of the state’s best this fall.
11-Player Division 4: Edwardsburg 28, Chelsea 7
After falling short against Grand Rapids Catholic Central in 2017, Edwardsburg returned to its second Finals and won its first championship. The Eddies succeeded as they had all season; the offense ran for 382 yards and all four scores, while the defense got its season points allowed average to 9.9 per game after holding Chelsea to its fewest since 2014.
11-Player Division 5: Hudsonville Unity Christian 42, Portland 7
These Crusaders also won their first championship, in their first Finals appearance, finishing a playoff run that saw them defeat three teams ranked among the top six at the end of the regular season. Unity Christian got out to a 28-0 lead and finished with 279 yards rushing while holding the Raiders’ vaunted run attack to only 95.
11-Player Division 6: Jackson Lumen Christi 42, Montague 28
Lumen Christi added a first-time accomplishment to its long history of successes, clinching a three-peat for the first time by holding Montague to 14 points over the game’s first 45 minutes. The Titans ran for 348 yards and senior Nick Thomas gained 249 and scored twice on the ground to go with his team-high 10 tackles and two sacks.
11-Player Division 7: New Lothrop 50, Madison Heights Madison 44
This was not only the highest-scoring Final of the weekend, but of all-time. Neither team had been to a Finals since 2006, and Madison was seeking its first championship. But New Lothrop held on for its second title as quarterbacks Avery Moore and Austin Brown matched scores through much of the second half.
11-Player Division 8: Reading 39, Breckenridge 20
One of these teams was going to end up a first-time and undefeated champion, and Reading led off the 2018 Finals on Friday with the historic accomplishment in large part because of its dominance in the run game. The Rangers gained 296 yards on the ground and held the Huskies to a mere 24 and 198 yards of total offense.
8-Player Division 1: Morrice 44, Pickford 16
This also was going to produce a first-time and undefeated champion regardless of victor. After Pickford scored first, Morrice locked up its first title with 30 unanswered points over the next two quarters. Orioles quarterback Hunter Nowak capped his career with three rushing and one passing touchdown to go with 199 yards on the ground.
8-Player Division 2: Rapid River 30, Onekama 18
In its third 8-Player Finals try, Rapid River came away with its first MHSAA football title. The Rockets held on to the ball for an incredible 33½ minutes by extending drives with 10 third-down and four fourth-down conversions. Onekama was playing in its first Football Final, capping its second season of 8-player after a successful recent run with 11 on the field.
Record Report
Lumen Christi moved up to tied for fifth with its 13th Finals appearance. Muskegon (11th) and King (sixth) also moved up the list, and Warren DeLaSalle joined it by playing in its fifth championship game. Lumen Christi is tied for fourth all-time with 11 championships and became the 10th program to win three or more consecutively.
Three players made the list for longest kickoff return in a Final. New Lothrop’s Aidan Harrison ranks fourth after his 96-yard scoring sprint against Madison, while David Ellis raced 94 yards to the end zone for Chippewa Valley against Clarkston and Jacob Veale scored Portland’s only points against Unity Christian on a 91-yard return.
Tommy Schuster made the records with a perfect 13 of 13 passing for Chippewa Valley against Clarkston, becoming the first player with at least 12 attempts to complete all of his passes in an MHSAA Final.
As noted above, New Lothrop and Madison Heights Madison combined to score 94 points – breaking the previous record for highest-scoring Final of 91 by Belding and Detroit Country Day in the 1994 Class B championship game (a 50-41 Belding win). New Lothrop’s 50 points also tied for fourth most in an MHSAA Final.
That 94-point effort was a result in large part of work done by Madison quarterback Austin Brown and New Lothrop quarterback Avery Moore. Both made the records list with four rushing touchdowns in a Final and also for scoring 26 points (each had a 2-point conversion). Brown also was added for 298 passing yards, and his 403 of total offense tied for fifth. New Lothrop as a team was added for six rushing touchdowns, and Madison Heights Madison was added for total team passing yardage.
Reading’s Elijah Strine was added for becoming the first in Finals history to recover a fumble in the end zone for a touchdown.
Edwardsburg became the latest to not punt in a championship game, and Chelsea punted only once in their Division 4 Final – their one combined punt tied for second-fewest in a Final.
Lumen Christi kicker Kevin Salazar connected on all six of his extra point attempts, and King’s Jerry Tucker made five of six (with the sixth attempt blocked). Both made the list for most extra points, Salazar tying for fourth most.
Lumen Christi running back Nick Thomas ran for 249 yards, the eighth most in a championship game. Muskegon quarterback Cameron Martinez also made the rushing list with 211 yards.
King quarterback Dequan Finn tied for fifth for touchdown passes with four against the Big Reds. Chelsea receiver Hunter Neff tied for fifth for receptions with 10 against the Eddies.
Morrice made the list for rushing yards as a team in the 8-Player Division 1 Final. The Orioles totaled 317 on 54 carries.
Rapid River made the 8-Player first downs list, moving the sticks 20 times in its Division 2 win.
Stories Behind the Scores
First-time champions: Five of this season’s 10 MHSAA football champions were first-time winners: Edwardsburg, Hudsonville Unity Christian, Reading, Morrice and Rapid River. That’s compared to only two first-time champs a year ago and one in 2016.
First time in a long time champions: Chippewa Valley’s title was its first since 2001, and New Lothrop won for the first time since 2006. Both had been building toward this moment, however. The Big Reds had made the playoffs all but three seasons since claiming the Division 2 title 17 years ago. New Lothrop has made the playoffs 19 straight seasons, and since winning Division 8 in 2006 had reached the Semifinals three times before this fall.
Closer Calls: In six games, teams were within 10 points of each other in the fourth quarter. Mona Shores pulled within five of DeLaSalle with 7:26 to play in Division 2 before the Pilots added a late touchdown. Muskegon pulled within 10 of King with 5:21 to play in Division 3 before the Crusaders scored again, and Onekama pulled within 10 of Rapid River in 8-Player Division 2 less than a minute into the fourth quarter before ultimately losing by 12. New Lothrop didn’t take the lead for good until 3:27 was left in Division 7, and as noted, Chippewa Valley escaped Clarkston by stopping a 2-point conversion try during the final minute in Division 1.
QB power: Elite quarterback play was on display all over the Finals. We talked a lot above about the heroics of Avery Moore and Austin Brown in Division 7 and Morrice's Hunter Nowak in 8-Player Division 1. In Division 3, Muskegon’s Cameron Martinez ran for 211 yards and two scores and threw a touchdown pass, while King’s Dequan Finn threw for 173 yards and four touchdowns and ran for 73 and a score. Tommy Schuster’s numbers for Chippewa Valley included the perfect passing for 205 yards and two touchdowns, and his Clarkston counterpart Jake Jensen ran for 121 yards and a score and completed 10-of-15 passes for 110 yards and a touchdown. Isaac TeSlaa led Unity Christian with 97 yards and two touchdowns on the round and completed 3 of 4 passes for 70 yards and a third score. Carter Staley kept his team in the Division 8 game with 14-of-19 passing for 177 yards and two touchdowns. Nolan Schultz ran for three touchdowns and a team-high 55 yards and completed 8-of-13 passes for 189 and a score for DeLaSalle.
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