Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Big Stop Locks Up Chippewa Valley Title
November 24, 2018
By Tom Kendra
Special for Second Half
DETROIT – Ironically, it was Clinton Township Chippewa Valley’s defense which stole the show Saturday at Ford Field.
With just 23 seconds to play in the Division 1 Final, Clarkston scored to pull within one point of the Big Reds. Wolves coach Kurt Richardson, himself known statewide for defensive genius over 32 seasons leading the program, rolled the dice and went for a go-ahead 2-point conversion.
After a timeout, fullback Jake Billette took a direct snap and went left, then handed off to receiver Josh Luther running right, who was looking to either run or pass for the conversion.
But Chippewa Valley senior defensive lineman Michael Garwood read the play perfectly, stayed home on the reverse and then bull-rushed Luther for a four-yard loss, preserving the Big Reds’ 31-30 victory and first MHSAA football championship since winning Division 2 in 2001.
“A lot of people talk about our offense, but that was a huge defensive play right there, obviously,” said 10th-year Chippewa Valley coach Scott Merchant, whose team finished 14-0 and was known for its offense. “Michael Garwood, our defensive end, stayed home on the backside and really blew up that play.”
Garwood’s tackle for loss ended a valiant comeback for Clarkston, which was looking for its second consecutive Division 1 title and fourth in six years.
The Big Reds stunned the Wolves with two TDs in the first 6 minutes to take a quick 14-0 lead, and still led by that same margin, 24-10, at halftime.
The second half was a different story as Clarkston scored three touchdowns to just one for Chippewa Valley, but the failed two-point conversion attempt proved to be the difference.
“We’ve been aggressive forever here, and that’s the way we play football,” said Richardson, a 1971 Clarkston graduate who has turned his alma mater into a state powerhouse, explaining his end-of-game gamble. “We called a timeout, and we were all in on it. They defended it well, so what can I say? It was just a great high school football game.”
The Big Reds, champions of the Macomb Area Conference Red, were able to move the ball consistently against the vaunted Clarkston defense because of crafty senior quarterback Tommy Schuster and a bevy of dangerous weapons including Martice Bunting, Andrew Chenault and David Ellis.
Schuster, a 6-0, 195-pound senior, was a perfect 13-for-13 through the air for 205 yards and two touchdowns. He set the MHSAA Finals record for passing accuracy for players who have attempted at least 12 passes in one championship game, breaking the record of .846 set in 2011.
Schuster, who had a 36-yard scoring strike to senior Bunting in the first quarter and then a 25-yard scoring pass to Bunting late in the third which proved to be the game-winner, said all of the pregame talk about Clarkston’s defense motivated him and his offensive teammates.
“We definitely took it as a challenge,” said Schuster, a three-year starter who threw for 1,858 yards with 26 touchdown passes and only one interception this season. “Our gameplan was to come out strong and punch them in the mouth, get their attention, and then keep it up.”
Clarkston’s final drive began at its own 22-yard line with 2:28 remaining and the Wolves trailing, 31-24.
Senior quarterback Jake Jensen, outstanding himself with a game-high 121 rushing yards and 10-of-15 passing for 110 yards through the air, engineered a 10-play, 78-yard drive which culminated with a seven-yard touchdown pass to Matt Miller with 23 seconds left on the clock.
That set the stage for Richardson’s gamble on the conversion and the title-saving tackle by Garwood.
Clarkston actually finished with the edge in total yards, 347-320, including a 213-115 edge on the ground. The difference turned out to be Schuster’s perfect day through the air, as he averaged 16 yards per pass, and also one big special teams play.
After the Wolves closed to within 17-10 on a three-yard scoring run from senior Jacob Honstetter just 41 seconds before halftime, Chippewa Valley speedster David Ellis answered right back.
Ellis, who has committed to Indiana University, took the ensuing kickoff at his own 6-yard line and turned on the jets, sprinting 94 yards along the Clarkston sideline to up the lead to 24-10 at the break.
“I just wanted to make something happen,” explained Ellis, who has 4.4-second speed in the 40-yard dash. “I saw a hole to the left and just ran as fast as I could.
“Clarkston was one of the best defenses that we faced, but we just have too many players. You can stop one, but then there’s five or six others to worry about.”
Ellis added three receptions for 58 yards, and Bunting had three catches for 66 yards. Chenault was the leading rusher with 12 carries for 67 yards. Chippewa Valley’s defense was led by Ja’Von Kimpson with an interception, Myles Harris with eight tackles, Jonathan Zak with six and Garwood with five.
Billette had 11 carries for 70 yards and a touchdown for Clarkston. Luther had four receptions and Conor Donahue and Miller had three catches apiece. Max Nicklin, Aaron Berti, Brendan Barker, Zach Reid and Luther all made six tackles.
The game was the polar opposite of last year’s Division 1 Final, where Clarkston beat West Bloomfield by the baseball-like score of 3-2. That five-point affair was the second-lowest scoring game in Finals history, and Clarkston tied the record for most punts in the Finals with eight.
Just 2:26 into Saturday’s game, the Big Reds eclipsed last year’s total points on a three-yard run by Chenault, capping a six-play, 76-yard drive.
Saturday also was vastly different from Clarkston’s previous four playoff games, where the Wolves allowed a total of 16 points.
Chippewa Valley scored its 17th point early in the second quarter on a 36-yard field goal by Niko Kepi.
By then, both coaches knew it was going to be a whole different type of ballgame.
“This is a huge day for all of us, our football program and our community,” said Merchant. “I am thankful to all of these players for taking me on this ride. This is a special, very humble group of kids that always give credit to other people.”
PHOTOS: (Top) Chippewa Valley’s Andre Chenault (5) takes down Clarkston’s Jake Honstetter during Saturday’s Division 1 Final at Ford Field. (Middle) The Big Reds deny the Wolves’ 2-point conversion attempt to secure a 31-30 victory.