Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Week 1 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
August 27, 2025
If you’re looking for storylines for this weekend’s Michigan high school football openers, you’ve landed just in time for launch of the 2025 season.
There will be 305 games played this weekend with at least one Michigan team – 258 tonight, 46 Friday and one Saturday. Several of the most intriguing will play out at traditional Week 1 showcase events – the Amazon Prep Kickoff Classic at Wayne State and Vehicle City Gridiron Classic at Flint’s Atwood Stadium – but those are just the start of the newsy and noteworthy.
This weekend’s slate also includes two matchups of teams that ended last season playing for MHSAA 11-player championships in Detroit, and a third between a reigning Michigan champion (Detroit Cass Tech in Division 1) and an Ohio state runner-up (Toledo Central Catholic). One of the state's longest running rivalries also gets a reboot.
The great majority of varsity games are scheduled to be broadcast this weekend on the NFHS Network. Click the names of the events bolded above for specific broadcast landing pages for those showcases.
Like most, we’re still at the start of learning about this season’s contenders. But every game has a story, and tune in each week for details building up the biggest matchups all over Michigan. All games are tonight unless noted, and follow the MHSAA Scores page all weekend for scores as they’re submitted.
Bay & Thumb
Frankenmuth (13-1) at Goodrich (13-1)
This is one of those matchups of teams that ended last season at Ford Field, as Goodrich is the reigning Division 4 champion and Frankenmuth finished Division 5 runner-up. This will actually be the fifth-straight season they’ll meet in an opener; Frankenmuth has a 3-1 advantage in the recent series coming off a 22-0 win a year ago. Both teams graduated substantial star power from their backfields and lines, likely making this a high-profile debut for several players expected to fill more significant roles at the varsity level this fall.
Keep an eye on these THURSDAY Marysville (8-2) at Almont (9-1), Mount Pleasant (6-5) at Saginaw Heritage (8-4). FRIDAY Marine City (10-3) at Armada (10-2), Cass City (7-4) at Harbor Beach (11-1).
Greater Detroit
Clarkston (7-4) vs. Belleville (10-2) at Wayne State
The post-Bryce Underwood era will begin at Belleville after he quarterbacked the team to Ford Field three of the last four seasons. He and the Tigers defeated Clarkston 35-28 in their opener a year ago at Wayne State, and Belleville’s only other loss of the season came in a Regional Final. Clarkston will attempt to avenge that 2024 defeat keyed in part by an offense that features power up front and a notable passing attack as well.
Keep an eye on these THURSDAY Walled Lake Western (11-1) at Milford (7-3), Davison (7-3) at Roseville (7-3). FRIDAY Warren Michigan Collegiate (9-2) at Clarkston Everest Collegiate (9-2), Detroit Cass Tech (12-2) vs. Toledo Central Catholic (14-2) at Wayne State.
Mid-Michigan
Haslett (8-4) at DeWitt (12-1)
These two combined for 111 points in their opener last season, a 69-42 DeWitt win, and the scoreboard should be ready again as both return playmakers considered among the best in the state – Haslett’s Kory Amachree and DeWitt’s Trav Moore. Both also are coming off nice playoff runs last fall – DeWitt reaching the Division 3 Semifinals and Haslett winning a Division 4 District championship – adding further anticipation to a rivalry renewed despite the Panthers’ dominance in the matchup over the last two decades.
Keep and eye on these THURSDAY Dexter (10-1) at Brighton (8-3), Lansing Catholic (10-4) at Williamston (3-7), Lansing Everett (6-4) at Lansing Sexton (5-5), Detroit Country Day (3-6) at Portland (11-1).
Northern Lower Peninsula
Maple City Glen Lake (9-2) at Traverse City St. Francis (7-4), Friday
These two are facing off for the first time since 2021, with the Lakers coming off their best season since a 2019 run to Ford Field and the Gladiators also looking to build on a District championship game appearance after most recently reaching the MHSAA Finals in 2022. They were both champions in the Northern Michigan Football League last fall – Glen Lake outright in the Legacy and St. Francis sharing the title in the Legends.
Keep an eye on these THURSDAY Howell (11-1) at Traverse City West (6-4), Midland (9-2) at Cadillac (4-6). FRIDAY Sault Ste. Marie (1-8) at Cheboygan (4-5), Edwardsburg (7-4) at McBain (9-2).
Southeast & Border
Fowler (12-1) at Hudson (10-2)
The Eagles won this season-opening matchup 20-6 a year ago and this time head to Hudson after ending last fall with a one-point Division 8 Semifinal loss to eventual champion Beal City. After losing to Fowler in Week 1 last season, Hudson didn’t fall again until its Division 7 Regional Final against Schoolcraft – which capped its longest playoff run since winning the Division 8 title in 2021.
Keep an eye on these THURSDAY Monroe St. Mary Catholic Central (13-1) vs. Clinton (7-4) at Adrian College, Ottawa Lake Whiteford (5-5) at Blissfield (4-6), Flushing (7-3) at Ann Arbor Pioneer (5-5), Jackson (4-6) at Parma Western (6-4).
Southwest Corridor
St. Joseph (9-2) at Niles (12-2), Friday
This is another season-opening rematch, and last year's game was referred to frequently – after St. Joseph's 30-7 win, Niles didn't lose again until falling to Goodrich in the Division 4 championship game. In fact, the Vikings gave up only 27 more points during the regular season. The Bears went on to enjoy a successful fall as well, sharing their league's championship before falling to eventual Division 3 champion Zeeland West in a District Final.
Keep an eye on these THURSDAY Kalamazoo Hackett Catholic Prep (9-3) at Berrien Springs (7-4), East Lansing (9-4) at Portage Central (8-4), Lawton (8-3) at Decatur (11-2), Union City (9-2) at Parchment (7-3).
Upper Peninsula
Marquette (6-3) at Negaunee (6-4)
This matchup of Upper Peninsula neighbors is a rivalry restored, resparking a series that goes back to 1894. These two faced off 141 times – still ranking third-highest for total games played between two Michigan teams – before taking a break after the 2017 meeting with Negaunee leading the series 70-60-11. The Miners have strung together six straight playoff seasons, while the Sentinels just missed the playoffs last year but finished second in the Big North Conference for the second season in a row.
Keep and eye on these THURSDAY Kingsford (9-1) at Escanaba (5-4), East Jordan (8-3) at Manistique (4-6), Houghton (4-5) at Iron Mountain (11-1). FRIDAY Menominee (10-2) at Marinette, Wis. (2-7).
West Michigan
Byron Center (12-2) at Hudsonville (12-2)
This is another matchup of teams that finished their 2024 playoff runs at Ford Field, Hudsonville runner-up in Division 1 and Byron Center in Division 2. Even with both graduating significant star power after last spring and turning to new quarterbacks this fall, this seems the perfect time for this matchup. Hudsonville's double-digit win total last year was its first since 2007, and Byron Center is a combined 22-4 over the last two seasons.
Keep an eye on these THURSDAY Grand Blanc (9-3) at Muskegon Mona Shores (9-2), Pewamo-Westphalia (9-3) at North Muskegon (11-2), Saline (7-4) at Rockford (7-3), Hudsonville Unity Christian (10-1) at Whitehall (8-4).
8-Player
Britton Deerfield (10-2) at Pittsford (8-3)
This was another of the most high-powered openers a year ago, as Britton Deerfield won 68-58 to kick off the program’s best season. The Patriots later advanced to the Semifinals for the first time with a 60-26 rematch win over the Wildcats, who otherwise claimed a league championship and lost just once more over the remainder of their season.
Keep an eye on these THURSDAY Climax-Scotts (8-2) at Gobles (9-1), Bridgman (5-4) at Martin (8-2), Powers North Central (9-2) at Munising (6-4), Mendon (10-2) at Suttons Bay (6-3).
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PHOTO Grand Ledge takes the field during a home game last season. (Click for more from High School Sports Scene.)