Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Hastings at Home in Interstate 8, Preparing to Begin Next Title Pursuit
By
Steve Vedder
Special for MHSAA.com
August 22, 2025
HASTINGS – Jamie Murphy remembers the decision as relatively simple.
The decision to move to a fourth conference in 29 years was of particular interest to a Saxons football program which had struggled badly during stints in the Ottawa-Kent Conference White and O-K Gold. So Hastings finally pulled the trigger on moving from the O-K Gold to the Interstate 8 Athletics Conference in 2016, and the results have been no less than stunning for the team.
"I encouraged it," said Murphy, the Saxons' coach since 2013. "This conference is more like the Hastings community. There are towns with one high school, one middle school, three or four elementary schools and the schools are all public … . There are similar dynamics with all of them."
While switching conferences naturally effects all of a school's teams, the results are often most judged by what happens under Friday Night Lights. There the decision to move from 21 years in the O-K White and O-K Gold has been like night and day for Saxons teams. Hastings went 16-26 in six years in the O-K White before compiling a 35-59 mark in the O-K Gold. Over two decades in those leagues, Hastings football teams had only six winning seasons and three of them were with 7-2 regular-season records from 2009-2011.
But that's all changed with inclusion in the Interstate 8, which was formed in 2016. The conference includes four old rivals – Coldwater, Battle Creek Harper Creek, Battle Creek Pennfield and Marshall – which were part of the Twin Valley with Hastings from 1977-94. Saxons football teams went 67-58 over 18 years in that conference.
After a slow start in the Interstate 8 which included a 9-19 conference mark from 2016-19, Saxons teams have won 28 of 31 games the last five years. Included are four straight league titles from 2020-2023, with only a 32-0 loss to Battle Creek Harper Creek a year ago keeping Hastings from a fifth championship. That stretch includes one torrid string where Hastings, which opens conference play Sept. 12 against Jackson Northwest, won 21 of 22 league games from Oct.16, 2000, to Oct. 18, 2024.
"Teams are very similar and there are ups and downs with any high school football team," Murphy said. "But we've been competitive in a league which has always been competitive in the state playoffs. How well you do there speaks volumes for how good programs are."
Interstate 8 teams are a respectable 18-18 in the MHSAA Tournament since 2019, including a 6-5 mark from Hastings.
Murphy said one of the most appealing aspects of the conference is a tight relationship between coaches. Virtually all, he said, have similar philosophies which include an emphasis on supporting multi-sport athletes, work in the weight room in March and April, modest summer programs and making the players a priority during the season. Murphy said coaches freely communicate via meetings, texts and emails with each other up to 10 months a year. Contrast that, Murphy said, with the O-K Conference where a select board determines which schools play in what divisions.
"We all want to keep the sport popular and alive," said Murphy, named a national 2025 Semper Fidelis Coach Award winner for his work upholding the U.S. Marines standard of excellence while developing teen leaders.
First-year Hastings athletic director Mike Mohn wasn't a part of Hastings' decision to move to the Interstate 8, but like Murphy he likes the idea of the similarity between schools, including an emphasis – but not overemphasis – on football programs. Athletic departments rely on income derived from football, and Hastings is no exception. Like many Interstate 8 schools, Hastings' home field, Baum Stadium at Johnson Field, can hold between 2,500 and 2,700 fans, with the home side featuring room for up to 1,600. Mohn said a typical Friday night crowd well exceeds 1,000 fans.
"We have like-minded schools in the Interstate 8," he said. "One of our goals is to build relationships, and we've done that. I think our games are well-attended, we can pack our side of the stadium and they can see a good product on the field. Year-in and year-out, we've been competitive and we're proud of that."
There is good reason to believe Hastings will be in the hunt for a fifth conference title in six years. The team returns 17 letterwinners, including six starters on offense and five on defense. The roster could include five sophomores and help from last year's 5-3 junior varsity club. Among the returnees is junior quarterback Mason Tossava, who ran for 300 yards and passed for 500 more as a sophomore. Hastings lost its top running back from its Wing-T offense, but does return 1,000-yard rushers Cardale Winebrenner and Tyler Frazier. Defensively, two all-conference returnees include cornerback Spencer Wilkins and tackle Trapper Reigler.
"Every year our goal is to win the league and make the playoffs," Murphy said. "That's who we are."
PHOTOS (Top) Hastings coach Jamie Murphy takes a moment for a photo during his team’s weight training session earlier this month. (Middle) Cardale Winebrenner (standing) spots for teammate Trapper Reigler; both are captains this fall. (Photos by Steve Vedder.)