Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Young's Magic Will be Missed in Muskegon
By
Tom Kendra
Special for MHSAA.com
January 10, 2018
Muskegon High School’s historic Hackley Stadium was not an easy place for Gene Young to navigate in recent years, with his hulking 6-foot-6 frame slowed by neuropathy in both feet and worsened this past fall by a nasty infection on his left heel.
But few people have ever been more positive than Young, a giant – literally and figuratively – in the Muskegon area sports, broadcasting and education communities who died on Jan. 2 at the age of 76.
Young was determined to make it up to the Hackley Stadium press box back on that August day last fall, to broadcast the Big Reds’ opening game against Ann Arbor Pioneer with myself and play-by-play man Larry Taylor on Muskegon radio station WMUS-FM 107.9 – kicking off his 39th year as the voice of high school football on the lakeshore.
The first challenge was parking.
“Tommy, pull into that lot across from the gate. I know the people working there,” said Young, who seemingly knew everybody, everywhere.
Gene rolled down his window and I couldn’t hear his exact words, but I know he gave $10 instead of the $5 charge (the proceeds were going to help out Muskegon’s minor sports programs). He also put a smile on that parking lot attendant’s face and made him feel like the most important part of the entire game-day operation.
That’s the Gene Young magic.
The next hurdle was crossing Sanford Street and getting into the stadium.
Back in his heyday, Gene was a fantastic athlete, a standout big man and 1959 graduate of Muskegon Heights High School, who accepted a basketball scholarship to Central Michigan University and played on the varsity basketball team as a freshman. He transferred to Otero Junior College in Colorado for one year, before playing his final two years for Weber State University in Utah, coached by NBA legend Dick Motta.
But this past fall, crossing the street was getting to be a challenge.
The gate attendant spotted him making his way slowly across Sanford with his cane and began undoing the padlocked gate. Young never needed to show a press credential in the Muskegon area, as he and his buddy Jim Moyes had been the voice and the spirit of Muskegon-area high school sports since they first started working together in 1978. The two filled their broadcasts with memories and insights brought in from their deep knowledge of Muskegon’s sports history.
As Gene and I were let in, many of the fans who still had to wait snickered a bit. Gene diffused the situation quickly, as only he could.
“We’re big time; we’re with ESPN,” he deadpanned.
The next part of the journey is walking down the dark tunnel and up a short ramp where you then experience that first glimpse of the hallowed ground at Hackley Stadium – it’s a moment that Muskegon locals would equate with going around “the curve” near Pere Marquette Park and seeing that first view of Lake Michigan, or an 8-year-old’s first visit to Disneyland. As he plopped down on the handicap bench up front to rest, no one knew it would be his final time to experience that thrill.
Shame on me for not appreciating that moment as I should have, because I was nervously scurrying up the bleachers to set up our radio equipment.
When I glanced down, Gene was holding court on that bench as a steady stream of folks stopped by to shake his hand.
Some of them were old education friends like Roger Hoekenga, a retired Muskegon Public Schools administrator who stopped to talk about retirement. Gene began his teaching and coaching careers at Muskegon Reeths-Puffer, but is best known for his 26-year run as the Director of Community Education, Adult Education and Recreation at Fruitport. Upon his retirement, he specialized in helping school boards make good hires for superintendent and other administrative positions.
Terri Clock, the lone woman on the Muskegon Area Sports Hall of Fame board, then stopped to visit for a few moments. One of Gene’s crowning achievements had been his tireless work for the local sports hall, taking over as president in 1994 and serving in that role until his death.
“He is the hall of fame. When Dick Hedges (the first president of the MASHF) passed away, Gene took over and that was his baby,” said Moyes, who delivered a powerful eulogy at Young’s funeral service on Jan. 6. “He put hours and hours into making our hall of fame the best one. Everything was always first class with Gene.”
The equipment was all set up, and I had already done a test call with the station – and my partner was still sitting on that bench.
I just shook my head and smiled. His friends and family (and especially his wife, Sandy) were used to “Gene speed” – whether it was making his way past all of the characters at the bar to get to our table for lunch every Friday, or visiting with each of the workers on his way to the pool at the health club, or shaking everyone’s hand after church on Sunday.
Muskegon head coach Shane Fairfield also stopped quickly to chat, thanking Gene for sending him a note of encouragement all four times his teams lost in MHSAA championship games (Fairfield told me at Gene’s visitation that he received another note this year after the Big Reds won the Division 3 title). Then, finally, Gene had a brief word with Muskegon star quarterback La’Darius Jefferson, who experienced Gene’s handshake grip, which he kept locked on until he was ready to let you go.
Only then did he start his trek up the 28 concrete rows to the Hackley Stadium press box, which included two or three more stops to rest/visit with Muskegon and Ann Arbor Pioneer fans, before he finally got to his spot at 6:25 p.m. – 5 minutes before air time.
“Tommy Kendra, I picked up some good information down there,” he said.
Those words struck me that day, and I learned a valuable lesson. As I sat there alone in the middle of the press box, sweating profusely, bored and isolated, poring over relatively meaningless stats that I already knew by heart, I realized that he was doing it the right way.
I’ve determined that the best way to honor and remember my dear friend and mentor is to never be in too big of a rush to get into the press box, to get a seat at the lunch table or a treadmill at the gym. Take it a little slower. Be interested in other people. Figure out a way to use your God-given gifts to help them. Brighten their day. And, in the process, learn a few things and gain a new perspective.
That’s the Gene Young magic.
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
***
Ludington’s Beckman Came Home, Gave Back
Rod Beckman never really got away from high school sports.
Beckman, who died on Dec. 20 at the age of 69 after a five-year battle with cancer, is remembered as one of the best all-around athletes to ever come out of Shelby High School – good enough to earn a Division I basketball scholarship to Oklahoma State University and later shift gears and play three years of professional baseball in the Detroit Tigers organization.
Then Beckman went back to high school, in a way, as the voice of Ludington High School sports for 40 years, from 1972 to 2012, at radio station WKLA in Ludington, where he worked as a popular disc jockey by day.
Beckman also made an impact on high school sports as a well-known and respected baseball and softball umpire in Mason County for more than 25 years.
Ultimately, Beckman stayed involved in sports throughout his life as an outlet for his competitive nature and a way to spend quality time with family and friends. His passion for basketball and baseball later gave way to fast-pitch softball and golf, but he also did his share of bowling, hockey and racquetball. Beckman is a member of the Mason County Sports Hall of Fame.
Beckman used his popularity and name recognition to help others right up until his death.
In September, Beckman hosted the Rod Beckman Cancer Charity Golf Classic, which raised more than $70,000 for the Spectrum Health Ludington Hospital Cancer Patient Assistance Fund and The Optimist Childhood Cancer Campaign.
Beckman is survived by his wife of 21 years, Traci.
– Tom Kendra
PHOTOS: (Top) Gene Young, left, with his most recent broadcasting team of Larry Taylor (second from left) and Tom Kendra, and halftime guest Justin Abdelkader of the Detroit Red Wings, during a 2016 game. Young was working for iHeart Media station WMUS-107.9 FM in Muskegon. (Middle) The legendary broadcast duo of Young, left, and Jim Moyes, call the Class D championship game in 2002. (Below) Young poses in front of the Muskegon Area Sports Hall of Fame displays at the L.C. Walker Arena in downtown Muskegon. Young served as president of the MASHF for the past 24 years.