Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
QB Leads Falcons to Record-Tying Title
November 25, 2017
By Geoff Kimmerly
Second Half editor
DETROIT – Yes, Grand Rapids West Catholic was well aware of Saturday’s history-making opportunity at Ford Field.
And yes, becoming only the third program to win five straight MHSAA football championships has been an honor, but also a heavy expectation to uphold.
But this fall it rested on an experienced Falcons group that shined again Saturday at Ford Field, riding the experience of what’s become an annual trip to Detroit.
West Catholic’s 34-7 win over Saginaw Swan Valley gave it five consecutive Division 5 titles, tying the program with Farmington Hills Harrison 1997-2001 and East Grand Rapids 2006-10 for the longest Finals winning streaks in MHSAA football history.
“I think one of the hardest things is coming in and working hard every day throughout the whole offseason, throughout the season itself,” said West Catholic senior Gaetano Vallone, who quarterbacked these last three champions. “Not a lot of programs can do that.
“With our guys, everyone’s there in the morning from freshman to varsity level, so that really helps us. We have a lot of dedication.”
And the Falcons have had Vallone – a major difference maker again Saturday.
He completed 10 of 14 passes for 197 yards and two touchdowns, and ran 17 times for 60 yards and a score. That put his season totals at 2,677 yards and 31 passing TDs and 927 and 15 on the ground.
Over three MHSAA Finals, Vallone averaged 197 yards and two touchdowns passing and 86 yards and a score running the ball as the Falcons previously beat River Rouge 40-34 in 2015 and Menominee 43-7 a year ago with him running the show.
West Catholic coach Joe Hyland called Vallone the best competitor he’s coached. And Swan Valley coach Kevin Gavenda noted how Vallone has played more high school games in three years – including more than a season’s worth in the playoffs – than most to acquire such valuable experience. That’s paid off in playmaking ability but also in perspective, which pays off in potentially stressful situations like the Semifinal where the Falcons trailed Frankenmuth 21-0 before coming back to win 25-21.
“My sophomore year I was just kinda going with the flow, trying to do my best, trying to put the team in a position with my abilities,” Vallone said. “Now as a senior, I’ve gotten a lot better, more knowledgeable of the game. Sometimes I call (Coach) off, because I see something, and he allows me to do that because he trusts me.”
Vallone was not alone, of course, among Falcons who were contributing to a second or third championship Saturday. And that experience seemed to come through in West Catholic’s workmanlike approach.
The Falcons scored on their first three possessions and six of their first seven, putting up all 34 points by the 5-minute mark of the third quarter. Swan Valley’s lone score came on the last play of that period.
West Catholic outgained Swan Valley only 296-265. But the Falcons had only one penalty and intercepted three passes, plus took back the ball on three turnovers on downs (not counting a fourth on the final play of the game).
Vallone found seven receivers, with junior Jack Schichtel and senior Zack Lee catching scoring passes. Junior defensive back Mitchell Doyle had 10 tackles and an interception. Senior defensive back Connor Bolthouse had nine tackles, and senior defensive back Zaavon Scott had the other two interceptions and ran one back 28 yards for a touchdown.
“Experience, as I’ve said quite a bit, has been a huge advantage for us throughout the course of my time here,” said Hyland, who finished his second season as coach and third at the school after previously coaching in South Carolina. “Especially when it comes to playoff time. These guys have been in very difficult situations and fought their way out. They have not in any way panicked despite some unfortunate plays on our part and really good plays by the teams we have competed against.”
West Catholic finished 12-2, its losses by three Week 1 to eventual Division 6 repeat champion Jackson Lumen Christi and by two Week 8 to eventual Division 4 repeat champion Grand Rapids Catholic Central.
Before the Frankenmuth scare, West Catholic also edged Portland 28-26 on the road to earn a Regional title. Frankenmuth, Swan Valley and Portland had the three highest playoff-point averages in Division 5 during the regular season.
The Vikings (12-2) were making their first appearance in an MHSAA football championship game, and Saturday’s loss was their first since Week 1.
“It was a big step for the program, even getting here, going from last year with the disappointing loss to our rivals (Freeland) in the playoffs first round,” Swan Valley senior running back Emmett Boehler said. “To come to Ford Field the next year is a big step.
“I know this program is going in the right direction. And I know Coach is leading us in the right direction, so I know these guys next year Alex (Fries) and Brock (Leinberger), we’ll be back here again.”
Leinberger ran 10 times for 67 yards and the touchdown, and Boehler added 61 yards on the ground to finish with more than 1,600 this season.
Leinberger also had a team-high 12 tackles.
He and Fries, the quarterback, were among a talented group of juniors who could have the Vikings back in the hunt next season as West Catholic also goes for a record-breaking sixth straight title.
“When you have five extra games, that’s big for all of the kids that we brought up,” Gavenda said. “We’re starting six juniors on offense, six juniors on defense, and a lot of these guys are going to be three-year starters next year.
“I don’t think this program is going anywhere any time soon, but you’re never guaranteed anything. We know the grind it took to get here this year, but we’re excited, absolutely.”
The MHSAA Playoffs are sponsored by the Michigan Army National Guard.
PHOTOS: (Top) Grand Rapids West Catholic coach Joe Hyland raises the champion’s trophy with his players Saturday at Ford Field. (Middle) The Falcons’ Zaavon Scott wraps up Swan Valley’s Terryon Liddell.