Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
'Next Up' Help P-W to Next Championship
November 25, 2017
By Geoff Kimmerly
Second Half editor
DETROIT – The Pewamo-Westphalia football program finished a second straight season hoisting a championship trophy at Ford Field on Saturday, thanks to the “next man up” … and the next man … and the next man after that.
It was easy to credit the Pirates’ first MHSAA football title ever, won last year, on the state’s all-time second leading rusher Jared Smith. But he graduated in the spring.
They got back to Ford Field in large part on the running and passing skills of senior quarterback Jimmy Lehman. And then Lehman potentially broke his left hand in the second quarter and didn’t play the final two.
In both instances, and a few more this fall, someone stepped right in. This time, the Pirates weathered the loss of Lehman and stood strong as Saugatuck’s offense caught stride to close with a 21-0 win that proved once more P-W’s teams of the last two seasons were even better than the sum of some truly elite parts.
“We had a lot of people that just really felt like they had to step up,” Lehman said. “We lost our first game (28-21 to Monroe St. Mary Catholic Central) and that was some of the adversity we had to go through all year – how were we going to respond from that? We just made sure we took every day and made it the best we could, and just improve from there.”
That loss to the Falcons was P-W’s only defeat of the last two seasons, and they improved to 40-3 over the last three years after also finishing Division 7 runner-up in 2015.
The “next man up” success sort of began in last season’s championship game, when Smith served as a tremendous decoy running for 48 of his 8,182 career yards while Lehman and others starred in a 28-14 win over Detroit Loyola.
Lehman took the reins fulltime this fall and threw for 1,627 yards and 20 touchdowns, running for 728 yards and 16 scores – and while starting as a forceful 6-foot-4, 215-pound defensive end as well.
His late first quarter touchdown run from 12 yards out said it all as Lehman broke two tackles and dragged three more defenders into the end zone. He stayed in the game at first after injuring the hand on P-W’s final possession of the first half, throwing a 12-yard touchdown pass to senior Peyton Heckman to finish his day.
The Pirates threw only one pass during a scoreless second half. Junior Noah Spitzley stepped in and helped that effort on the defensive side, tying for third on the team with six tackles.
“It says a lot about the other guys on the team, the other guys in the program that are just continually working and waiting for an opportunity,” P-W coach Jeremy Miller said. “Cameron Wirth started for us all year at fullback and linebacker, and we lost him on the opening kickoff of the Semifinal. Justin Pohl, who hadn’t played a whole lot, stepped in and did a great job at fullback for us today. So we always have the ‘next man up’ mentality, and these guys are constantly ready. And I think it says a lot about them.”
Saugatuck’s run this fall said plenty as well. The Indians this spring graduated Blake Dunn, the eighth-leading rusher in MHSAA career history. But they made it to Ford Field for the first time since finishing Division 8 runner-up in 2010, ironically after seeing perfect seasons end against P-W in District Finals the last two years in losses of 10 and six points.
“It’s been our dream forever to get here, and the first thing yesterday when we first walked in here, it was amazing – it just opened up,” Saugatuck senior linebacker Reece Schreckengust said. “It’s a great stadium, a great atmosphere. Losing hurts, but to get all the way here, it was a great season. I’m proud of every one of my teammates, my coaches, and myself and everyone else in our community for getting here. … To go out at Ford Field is probably the second best, besides winning it.”
After struggling during the first half, Saugatuck (10-4) took its shots at making it close during the second.
The Indians drove to P-W’s 18-yard line on their second possession of the third quarter, but sophomore linebacker Jacob Pung ended that rally with an interception at the 11.
Saugatuck then drove to the Pirates’ 3-yard line early in the fourth quarter, before having first and second-down runs stopped for a one-yard loss and no gain, respectively, seeing a third-down pass fall incomplete and getting sacked on fourth down for a 16-yard loss by Spitzley and senior Damon Schneider.
Total, P-W (13-1) held Saugatuck to 147 yards of offense. The shutout was the Pirates’ second of the playoffs and sixth this season, not including a 2-0 forfeit win in Week 7.
“They’re just a big, physical, fast team,” Saugatuck senior quarterback Jackson Shriver said. “That’s what makes a great defense. They follow their system and play hard. They have a great team, and it was hard to play against them.”
Saugatuck’s defense deserved praise as well. The Pirates’ 21 points were their fewest since that opening-night loss.
“We had our moments when we could’ve come back, and unfortunately it didn’t happen,” Indians coach Bill Dunn said. “To hold a team like that to 21 is a good credit. A couple of those came off miscues either offensively, or a turnover. Our defense was exceptional considering the opponent. They were just a little bit better today.”
Senior Bryce Thelen added 92 yards rushing on 14 carries and scored P-W’s first touchdown midway through the first quarter. Schneider paced the defense with eight tackles including two sacks.
Schreckengust, who will graduate as Saugatuck’s career tackles record holder, had nine more, as did senior Connor Carper.
“They always play hard, and so respectful,” Thelen said of what’s become an annual meeting between the programs. “It’s always a hard-nosed game, always close, always super physical. They’re just fun games to play in that come down to a couple plays throughout the game that tilt the game one way or the other.”
The MHSAA Playoffs are sponsored by the Michigan Army National Guard.
PHOTOS: (Top) P-W quarterback Jimmy Lehman charges upfield during the Division 7 championship game. (Middle) Bryce Thelen eludes the grasp of a Saugatuck defender.