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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Drive for Detroit: 11-Player Semis Review

November 20, 2017

By Geoff Kimmerly
Second Half editor

Five of Saturday’s 11-player Semifinals were decided by seven points or fewer.

Four reigning champions earned opportunities to repeat as champions.

Three teams advanced to the Finals for the first time.

Two of the five winningest coaches in MHSAA history – and the top two among active coaches – will make the trip again.

One more weekend remains to decide the last of this season’s football champions.

The countdown is on for our annual voyage to Detroit’s Ford Field. West Bloomfield, Saginaw Swan Valley and Edwardsburg earned first-time MHSAA Finals berths Saturday, while a handful of surprises also helped shape an intriguing championship field.

Below is a glance at all 16 Semifinals, plus links to coverage both print and broadcast. The MHSAA Playoffs are sponsored by the Michigan Army National Guard, and “Drive for Detroit” is sponsored by MI Student Aid.

Division 1

Clarkston 27, Detroit Catholic Central 7

The Wolves (11-2) held the reigning Division 1 runner-up Shamrocks (8-5) scoreless until late in the third quarter to earn their return to Ford Field looking for a third title in five seasons after winning Division 1 back-to-back in 2013-14. Click for more from the Oakland Press.

West Bloomfield 9, Detroit Cass Tech 7

West Bloomfield (11-2) held off the reigning champion Technicians (9-3) to advance to the MHSAA Finals for the first time, with Nick O’Shea kicking a 31 and two 26-yard field goals. Click for more from the Detroit News.

Division 2

Livonia Franklin 20, Grand Rapids Forest Hills Central 0

Franklin (11-2) earned its first Finals berth since the first year of MHSAA playoffs in 1975, shutting down a Forest Hills Central offense that averaged 38 points per game during a 12-0 start. Click for more from Observer & Eccentric.

Warren DeLaSalle 14, Detroit Martin Luther King 13

In a matchup of Detroit area powers, Catholic League Central champion Warren DeLaSalle (11-2) edged Public School League champion and back-to-back Division 2 title winner King (11-2); the Pilots will be going for their second title in four seasons after winning Division 2 in 2014. Click for more from the Macomb Daily.

Division 3

Muskegon 42, Battle Creek Harper Creek 0

This Muskegon playoff drive is becoming legendary; the Big Reds (13-0) haven’t given up a point in their last two games and this time handed Harper Creek (12-1) its first and only loss of the season. Click for more from the Muskegon Chronicle.

Farmington Hills Harrison 21, Riverview 0

Likewise, Harrison’s run is becoming something of a storybook end for a program guided by the newly-anointed all-time winningest coach in state history that will also will play only one more season as the school will close in 2019. The Hawks (10-3) earned their second shutout of the playoffs as well, this time as Riverview (11-2) was averaging 35 points per game. Click for more from Observer & Eccentric.

Division 4

Grand Rapids Catholic Central 24, Escanaba 0

The reigning champion Cougars (13-0) ran into one of few opponents that has slowed down its offense; GRCC scored fewer than 32 points for the first time since Week 2. But Escanaba (10-3) didn’t manage a point for the first time since last year’s Regional Final, when GRCC downed the Eskymos 34-0. Click for more from the Grand Rapids Press.

Edwardsburg 32, River Rouge 21

Edwardsburg (12-1) scored the final 14 points of the game to earn its first trip to the MHSAA Finals and tie a program record for most wins in a season with last year’s semifinalist team. River Rouge (10-3) was playing in a Semifinal for the third straight season and hadn’t lost to an instate opponent since opening night. Click for more from the Niles Daily Star.

Division 5

Saginaw Swan Valley 29, Reed City 14

Both teams were playing to make the MHSAA Finals for the first time, and Swan Valley (12-1) earned the trip while also tying a program record for wins in a season. Four rushing touchdowns including two by Chase Mendoza doomed the Coyotes (11-2), who won a program-record 11 games for the second straight season. Click for more from the Saginaw News.

Grand Rapids West Catholic 25, Frankenmuth 21

Four-time reigning champion West Catholic (11-2) came back from a 21-0 deficit to clinch a sixth straight MHSAA Finals appearance, holding off the Eagles (12-1) as they attempted to reach the Finals for the first time. Click for more from the Grand Rapids Press.

Division 6

Ithaca 27, Traverse City St. Francis 0

Most of the time, Ithaca’s offense is cast in the starring role. But the Yellowjackets (13-0) have two shutouts this playoffs and are giving up only 7.8 points per game – and St. Francis (11-2) hadn’t been held scoreless since 2013. Click for more from the Mount Pleasant Morning Sun.

Jackson Lumen Christi 44, Warren Michigan Collegiate 12

Reigning champion Lumen Christi (11-1) earned a shot at its first repeat title since winning two straight in 2003-04. The Titans put up 38 points in the first half and held Michigan Collegiate (12-1) to its fewest since opening night 2016. Click for more from the Jackson Citizen Patriot.

Division 7

Pewamo-Westphalia 51, Lake City 8

The reigning champion Pirates are headed back to the Finals after holding Lake City scoreless until the final minutes. Over four playoff games, P-W (12-1) has outscored its opponents 158-29. Lake City did set a program record for wins in finishing 12-1, making the Semifinals for the first time and all after going 2-7 a year ago. Click for more from the Lansing State Journal.

Saugatuck 14, Madison Heights Madison 7

The Indians (10-3) earned their first Finals berth since 2010 with a third straight playoff win by seven points or fewer – an incredible showing of perseverance considering also that this run has come after they missed out on a league title because of a Week 9 loss. Madison (12-1) entered the postseason with the highest playoff point average in the division by a large margin, but couldn’t get an offense going that averaged 33 points heading into the weekend. Click for more from the Holland Sentinel.

Division 8

Saginaw Nouvel 17, Iron River West Iron County 14

Nouvel (13-0) outlasted a physical West Iron front on both sides of the ball and made a third-quarter field goal stand for 22 minutes to reach the Finals for the first time since winning Division 7 in 2011. While West Iron (11-2) did hold the Panthers to their season low points, the Wykons also scored their fewest since Week 5. Click for more from the Saginaw News.

Ottawa Lake Whiteford 50, Mendon 21

This shouldn’t be called an upset, but Mendon (12-1) had to be considered the Division 8 favorite by at least a few after eliminating reigning four-time champ Muskegon Catholic Central in the District Final. Instead, reigning runner-up Whiteford (13-0) scored 50 points for the 10th time in 11 games, those points accounting for 39 percent of all the points the staunch Hornets gave up this season. Click for more from the Monroe Evening News.

Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid. 

PHOTO: Muskegon quarterback La'darius Jefferson breaks into the second level of Harper Creek's defense Saturday as a pair of tacklers work to wrap him up. (Photo by Tim Reilly.)