Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff Week 2 Preview
November 2, 2017
By Geoff Kimmerly
Second Half editor
The first week of the 2017 MHSAA Football Playoffs was one of the most memorable in recent memory with a collection of twists and turns, late-game heroics and bracket-shaking upsets.
Welcome to the encore.
This week, we’ve got one of the state’s most heated rivalries, two meetings of undefeated teams, and plenty of matchups fans have been anticipating to decide District titles in 11-player and Regional championships in the 8-player divisions.
We’d love for you to check out one (or more) of the 72 games being played across the state this weekend. We also have eight being broadcast either on Prep Zone by FOX Sports Detroit or MHSAA.tv. The MHSAA playoff scoreboard page is home to results and next week’s games as they’re determined. The MHSAA Playoffs are sponsored by the Michigan Army National Guard, and “Drive for Detroit” is sponsored by MI Student Aid.
11-Player Division 1
Canton (9-1) at Belleville (10-0), Friday
The Chiefs eliminated one popular championship contender last week in downing Saline 42-12, and now get an opportunity against another of similar regard in the undefeated Tigers. Belleville has tied its most wins ever, with 10 for the first time since 1995, giving up 8.3 points per game. Canton will counter with an offense averaging 42 points per game; the Chiefs haven’t scored fewer than 35 since losing to Muskegon Mona Shores on opening night.
Others that caught my eye: FRIDAY Rochester Adams (9-1) at Utica Eisenhower (10-0), West Bloomfield (8-2) at Waterford Mott (9-1), Rockford (7-3) at Holland West Ottawa (9-1), SATURDAY Clarkston (8-2) at Davison (9-1).
11-Player Division 2
Traverse City Central (7-3) vs. Traverse City West (9-1) at Thirlby Field, Friday
One of the state’s best rivalries will write another chapter on the home field they share. West defeated Central 29-27 in their first meeting this season, in Week 3. Central won both of last year’s meetings, by two during the regular season and one in the playoffs as the teams met in the postseason for the first time. Central’s record doesn’t lend it enough credit; since falling to West the first time the Trojans have taken nonleague losses to playoff teams Portage Central and Birmingham Brother Rice, and then stunned Midland 21-13 on the road last week. West has kept churning too, downing Benton Harbor and bouncing back from a Week 9 loss to Coldwater (both opponents also playoff bound) to beat Midland Dow by 30 in their playoff opener.
Others that caught my eye: FRIDAY Muskegon Mona Shores (9-1) at Grand Rapids Forest Hills Central (10-0), Livonia Franklin (8-2) at Livonia Churchill (8-2), Flushing (8-2) at Fenton (9-1), Detroit East English (9-1) at Detroit Martin Luther King (9-1).
11-Player Division 3
Cedar Springs (7-3) at DeWitt (9-1), Friday
Cedar Springs opened the playoffs last week with arguably the biggest upset win in the state, downing undefeated East Grand Rapids at EGR. The Red Hawks won’t sneak up on anyone else. They’ve set a record with 401 points this season and even put up 44 in a loss to Grand Rapids Christian, but will be challenged by a DeWitt defense giving up only 10.3 points per game. The Panthers also lost to Grand Rapids Christian this year, in Week 1, but avenged that loss with a 42-10 victory over the Eagles in their playoff opener. No opponent has gotten within 24 points of DeWitt since Division 1 playoff qualifier Grand Ledge in Week 2.
Others that caught my eye: FRIDAY Stevensville Lakeshore (9-1) at Battle Creek Harper Creek (10-0), Riverview (9-1) at Gibraltar Carlson (9-1), Haslett (8-2) at East Lansing (8-2), Farmington Hills Harrison (7-3) at Warren Woods-Tower (8-2).
11-Player Division 4
Grand Rapids Catholic Central (10-0) at Wyoming Kelloggsville (10-0), Friday
These teams both are averaging nearly 42 points per game behind two of the state’s most powerful rushing attacks. That would seem to point to the other side of the ball; both defenses are giving up a little more than two touchdowns per game. But GRCC’s biggest wins (over Comstock Park and Grand Rapids West Catholic) were in close games where the scores got big, and it could be that kind of back-and-forth offensive display in this one as well with both offenses so loaded.
Others that caught my eye: FRIDAY Three Rivers (8-2) at Edwardsburg (9-1), River Rouge (8-2) at Chelsea (9-1), Alma (8-2) at Escanaba (8-2), SATURDAY Detroit Mumford (7-3) at Bloomfield Hills Cranbrook Kingswood (9-1).
11-Player Division 5
Clare (9-1) at Reed City (9-1), Friday
Reed City quietly has one of the most consistently successful programs in Michigan. One more win and the Coyotes will have 10 for the sixth time in seven seasons, and even as their 18-game regular-season winning streak ended on opening night against Montague – Reed City hasn’t lost since. Clare is similarly consistent, especially in Jack Pine Conference play, and also hasn’t lost since opening night (to Ithaca) to reach nine wins for the first time since 2012. Both have similarly sizable wins against playoff qualifier Remus Chippewa Hills – Clare’s last week to avenge a 2016 playoff loss – indicating this might be a tightly contested matchup.
Others that caught my eye: FRIDAY Menominee (7-3) at Kingsford (8-1), Carrollton (7-3) at Saginaw Swan Valley (9-1), Lansing Catholic (8-2) at Portland (9-1), Marine City (8-2) at Frankenmuth (10-0).
11-Player Division 6
Kent City (10-0) at Montague (10-0), Friday
Few teams this season have as impressive a resume as Montague, which in addition to handing the lone losses to Reed City and Muskegon Catholic Central has six shutouts over its 10 games. The Wildcats now also have a chance to avenge last year’s one-point playoff opener loss to Kent City, which has built a likewise impressive body of work this fall. The 10 wins are a program record, and a District title would be the Eagles’ first in this sport.
Others that caught my eye: FRIDAY Michigan City (9-1) at Jackson Lumen Christi (8-1), Detroit Central (8-2) at Warren Michigan Collegiate (10-0), Houghton Lake (7-3) at Millington (9-1), SATURDAY Maple City Glen Lake (7-2) vs. Traverse City St. Francis (9-1).
11-Player Division 7
Pewamo-Westphalia (9-1) at New Lothrop (10-0), Friday
The Hornets are hoping their annual regular-season success pays off this fall with a first MHSAA Finals trip since 2006. The Hornets are a combined 86-6 since the start of 2010 and only one of those losses came during the regular season – they’ve reached the Semifinals three times this decade but just missed taking that next step again. A game like the Week 1 win over Lake Fenton surely was meant to prepare the Hornets for matchups like this one with the reigning Division 7 champion Pirates, who despite graduating the second-leading rusher in MHSAA history is riding a nine-game winning streak and scoring 43 points per game versus last year’s 46.
Others that caught my eye: FRIDAY Reading (8-2) at Cassopolis (9-1), Riverview Gabriel Richard (9-1) at Madison Heights Madison (10-0), Elkton-Pigeon-Bay Port Laker (9-1) at Cass City (9-1), SATURDAY Ishpeming Westwood (9-1) at Lake City (10-0).
11-Player Division 8
Muskegon Catholic Central (8-1) at Mendon (10-0), Saturday
This might be the most anticipated small-school matchup in Michigan so far this season – the reigning four-time Division 8 champion against an 11-time MHSAA title winner now revived. The Hornets ran for 415 yards in last week’s 28-12 win over St. Joseph Lake Michigan Catholic, and that ability to hold onto the ball will be necessary against a Crusaders attack led by dynamic dual threat quarterback Cameron Martinez (see 2H feature Tuesday).
Others that caught my eye: FRIDAY Norway (9-1) at Iron River West Iron County (9-1), Harbor Beach (9-1) at Saginaw Nouvel (10-0), Climax-Scotts (8-2) at Pittsford (9-1), SATURDAY Frankfort (7-2) at Gaylord St. Mary (10-0).
8-Player Division 1
Morrice (9-1) at Deckerville (9-1), Friday
Morrice broke Deckerville’s 16-game regular-season winning streak with a 33-32 Week 5 win that announced the Orioles as MHSAA championship contenders – even though they were then beaten by Kingsford a week later. Morrice avenged that loss last week and now must avoid falling by the same fate to the reigning Finals runner-up Eagles, who have amped up the offense by scoring 250 of their 496 points this season over the last four weeks.
Other Regional Finals: FRIDAY Cedarville (8-2) at Stephenson (8-2), Suttons Bay (7-3) at Central Lake (10-0), Lawrence (5-5) at Bellevue (9-1).
8-Player Division 2
Onekama (9-1) at Pickford (10-0), Saturday
Perhaps the most impressive part of Pickford’s dominance this season has come on the defensive side of the ball. The Panthers are giving up only 9.6 points per game, which just doesn’t happen much in the wide-open 8-player game – and is half as many points as they gave up while reaching the Semifinals a year ago. Enter Onekama, averaging 51 points per game – only a few behind Pickford’s 56 and against a similarly competitive slate.
Other Regional Finals: FRIDAY Engadine (8-2) at Crystal Falls Forest Park (7-2), Bay City All Saints (7-3) at Kinde-North Huron (9-1), SATURDAY Flint International Academy (8-2) at Portland St. Patrick (9-1).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Clare, here against Ithaca in Week 1, will play for a District title tonight against Reed City. (Click to see more from HighSchoolSportsScene.com.)