Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Three Rivers Takes Run at District Together

October 31, 2017

By Wes Morgan
Special for Second Half

J.J. Wagner is economical with his words, stoic on the sideline, and not preoccupied with statistical trends. All he really asks of his Three Rivers football players is to play and sacrifice for one another.

It’s been a pretty good recipe throughout his 13-year tenure as the head varsity coach of the Wildcats, at least in the years when the players truly held up their end of the bargain. With an 82-50 career record since 2005, Wagner has seen what can happen when everyone is pulling in the same direction, like a 13-0 run that ended with a loss in the 2009 Division 4 Final.

He’s also witnessed how complacency can cut a program right back down, as was the case in 2010 when an experienced Three Rivers squad went 4-5 and missed the postseason.

The Wildcats have been noticeably hungrier the last two years, with a 7-3 mark in 2016 and an 8-2 record this year as they prepare for Friday’s Division 4 District championship game against Edwardsburg.

Eleven games into the year, Three Rivers has been unable to break out of a Wolverine Conference bubble. The Wildcats went 7-2 in the league, with losses to Dowagiac (Week 2) and Vicksburg (Week 9). Revenge was sweet last Friday as Three Rivers beat Vicksburg in the Pre-District game (20-10).

Now, the difficult task of beating the league’s most dominant team for the second time in one year is what’s required to move on in the playoffs. If Three Rivers can beat the Eddies (after also doing so 21-18 in Week 7), there’s a chance they’ll face Wolverine Conference member Plainwell in the Regional Round.

“You get through the Wolverine (schedule) and then you’re suddenly in a mini Wolverine tournament,” Wagner joked.

There are no secrets in terms of playoff prep against such familiar foes, so it’s all about the basics.

“Our offense has been moving the sticks, our defense has been playing well, our special teams have played well and we play well when we don’t turn the ball over,” he said.

Having played for perennial power Mendon, where he registered 253 tackles as an outside linebacker during the 1987-89 seasons, Wagners’ emphasis on that side of the ball has been a hallmark of the 2017 campaign. Three Rivers has only allowed 11.7 points and 203 yards per game. The Wildcats have stopped opponents on third down 79.8 percent of the time.

A lot of that has to do with big and athletic senior defensive end Tirrell Hausmanis (6-foot-4, 245 pounds), senior defensive tackle Tyler Moore (5-11, 235) and the linebacker duo of senior Chris Morrill (5-10, 160) and Traven Van Oss (6-1, 165). That group alone has accounted for 34.5 tackles for loss this season. Morrill and Van Oss are tied for a team-best 61 tackles.

“Anytime you’re playing good defense, you can take a few more chances on offense,” Wagner said. “I don’t know how many times we’ve gone for it on fourth down this year, but it’s probably more than most (years). You can take a chance at midfield or the 40 that maybe you wouldn’t normally.”

Perhaps no player has embraced Wagner’s rule of doing what’s best for the team more than Hausmanis, who likely would have garnered a lot more attention from college coaches had he stayed at tight end. Instead, he’s anchored both lines the past two seasons.

“We all just do our jobs,” he said. “This happened and we weren’t big enough (on the offensive line) for me to play tight end. They needed me at tackle. At first I didn’t really like it, but I had to get used to it because it was what was best for the team. It helped us succeed and win, so I had to do it.”

His defensive stats might not seem that impressive — 30 tackles with two sacks — but it’s what he’s capable of that impacts the game so severely.

“It helps when you know people are going to run away from (Hausmanis), so you can stunt and play games on the other side that can mess with their protections and blocking schemes,” Wagner said.

Wagner admitted he’s not big on stats, but for those who were wondering about how many times the offense has felt comfortable gambling on fourth down because of a belief in the defense, it’s 27. The Wildcats have converted 15 times (55.6 percent).

Other than knowing the defense could likely bail it out if needed, there’s been plenty of confidence in the offense under the leadership of junior quarterback Jalen Heivilin.

With a 22-6 touchdown-to-interception ratio, an average of 214.6 passing yards per game and a completion rate of 61 percent, the first-year starter has settled in nicely. Classmate Gavin Charvat has been Heivilin’s favorite target as the two have connected 42 times for 562 yards and six touchdowns. Bryce Morlan was next in line with 32 receptions for 549 yards and a team-high 11 TDs, but the senior went down in Week 9 with a torn anterior cruciate ligament. Fortunately for the Wildcats they also have reliable receivers in Jett Haifley and Zac Meyer; each has hauled in 23 passes for around 400 yards.

“When we play mistake-free, which is what we harp on, and eliminate pre- and post-snap penalties, you can win a lot of games,” Wagner said. “That’s what we focus on every week. If you can do that, you’re going to keep yourself in a lot of games.”

That was exactly the difference in Three Rivers’ home win against Edwardsburg on Oct. 6, which snapped a 34-game Wolverine Conference winning streak by the Eddies.

“We have to play with that same energy and effort (against Edwardsburg),” Wagner added. “In both of our losses, we came out kind of flat. If I knew why, we wouldn’t do it. We think we can go in there (at Edwardsburg) and play them tough again. It boiled down to mistakes in that (first meeting). We made our extra points, and we held them on all theirs. If we go in there with the same discipline, there’s no reason we can’t beat them again.”

Wes Morgan has reported for the Kalamazoo Gazette, ESPN and ESPNChicago.com, 247Sports and Blue & Gold Illustrated over the last 12 years and is the publisher of JoeInsider.com. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.

PHOTOS: (Top) Three Rivers’ defense lines up for a play; it’s been stifling this season giving up only 11.7 points per game. (Middle) Receiver Nolan Mark and quarterback Jalen Heivilin (4) talk things over against Edwardsburg. (Photos courtesy of JoeInsider.com.)