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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Drive for Detroit: Week 5 in Review

September 25, 2017

By Geoff Kimmerly
Second Half editor

If there was a theme that emerged across much of the state during Week 5 in Michigan high school football, it boiled down to this: Not so fast. 

Not so fast, teams appearing to break away from the pack.

Not so fast, new contenders on the block who have won big but still have big opponents to play.

Not so fast, those counting out those old favorites because they’ve fallen early to teams on the rise.

And not so fast, if you’re thinking a slow start is sure to be followed by a disappointing finish.

We’ve passed the midpoint of the regular season, but this week’s Drive for Detroit review – powered by MI Student Aid – saw a number of teams show there’s plenty yet to prove and decide over the next month.  

Bay & Thumb

Elkton-Pigeon-Bay Port Laker 20, Cass City 14

This could be the eventual decider in the Greater Thumb Conference West as Laker handed Cass City (4-1) its first loss this season while beating the Red Hawks for the seventh straight year. The Lakers (4-1), perfect since falling to still-undefeated Hudson on opening night, held on as Cass City finished the game four yards from tying the score. Click for more from the Huron Daily Tribune (and check out the video below from Thumb Tailgater Sports).

Also noted:

New Lothrop 56, Flint Hamady 34 – Make that 66 wins in its last 67 regular-season games for New Lothrop (5-0), although Hamady (3-2) scored more than any opponent had on the Hornets in any game since 2014.

Midland 42, Bay City Central 35 – Midland (4-1) earned a solid win in a matchup of teams in first place in their respective Saginaw Valley League divisions; the Chemics are co-leaders in the Blue, and Central (3-2) is one of two atop the Red.

Lake Fenton 24, Byron 6 – The Blue Devils (4-1) held on to a slim lead over Montrose in the Genesee Area Conference Red while sending Byron (3-2) to fourth place in what continues to be a tight league race.

Frankenmuth 47, Bridgeport 42 – The Eagles (5-0) trailed by 21 during the second half before coming back to beat a Bridgeport team that at 3-2 has more wins already than it finished with in any of the last three seasons.

Greater Detroit

West Bloomfield 17, Rochester Adams 16

Over two weeks West Bloomfield broke open the Oakland Activities Association Red title chase, handing Adams its first loss after doing the same to Clarkston in Week 4. Quarterback Bryce Veasley threw two touchdown passes including a 99-yarder to Tre Mosley, and the Lakers (3-2) stopped an Adams two-point conversion attempt after the Highlanders (4-1) scored during the final minutes. Click for more from the Oakland Press (and see highlights from State Champs! Sports Network).

Also noted:

Madison Heights Madison 28, Marine City 24 – A contender in the Macomb Area Conference Silver, Madison (5-0) got a major playoff points boost from handing MAC Gold co-leader Marine City (4-1) its first loss.

Detroit Mumford 13, Detroit Cody 7 – Mumford (4-1) kept just ahead of Cass Tech with one more league win in the Detroit Public School League Green title hunt, and likely will cheer for Cody (3-2) to beat the Technicians this week.

Birmingham Groves 32, Farmington Hills Harrison 31 – The reigning champ Falcons (4-1) kept themselves alive in the OAA White, moving into a second place tie now with Harrison (3-2) and Troy one win behind Oak Park.

Clinton Township Clintondale 30, Hazel Park 14 – MAC Bronze leader Clintondale (5-0) eclipsed last year’s win total with an impressive one over the OAA Blue-leading Vikings (3-2), who are already one win better than last year with their most since 2012. 

Mid-Michigan

Portland 35, Lansing Catholic 6

The Raiders, adding this win to another over Williamston in Week 3, own a commanding lead in the Capital Area Activities Association White as they play for a three-peat. Portland (4-1) scored the first 28 points this time and locked down an offense that was averaging 39 points per game entering the night. Lansing Catholic (4-1) is 29-3 during the regular season since the start of 2014 – with all three losses to the Raiders. Click for more from the Lansing State Journal.

Also noted:

Williamston 35, Ionia 34 – The Hornets (3-2) bounced back from painful losses to Portland and Lansing Catholic by edging the Bulldogs (3-2), who similarly have lost two games by a combined nine points.

Clare 42, Harrison 14 – A potential Jack Pine Conference-deciding matchup with Beaverton wouldn’t come until Week 9, but Clare (4-1) took a step toward making it happen by knocking the Hornets (3-2) into a tie for third place.

Laingsburg 33, Fowler 0 – The Wolfpack (4-1) set up this week’s matchup with Pewamo-Westphalia for first place in the Central Michigan Athletic Conference by extending a two-year winning streak over Fowler (2-3) for the first time since 2008-09.

Grand Ledge 28, Okemos 20 – This kept reigning champ Grand Ledge (4-1) tied atop the CAAC Blue with Holt, but also showed that Okemos (4-1) can hang with the league’s best after a fast start against opponents that haven’t had much success this fall.

Northern Lower Peninsula

Boyne City 21, Grayling 6

The Ramblers (5-0) extended their winning streak over Grayling to four straight and in doing so took a sizable step toward making Week 9’s matchup with Traverse City St. Francis a potential decider in the Northern Michigan Football League Legends division. Those two met to decide the title in Week 9 in 2016 and are tied for first place again. Click for more from the Petoskey News-Review.

Also noted:

Cheboygan 22, Kalkaska 15 – Also in the NMFL Legends, Cheboygan (2-3) equaled its most wins in a season since 2013 by avenging last year’s 35-0 loss to the Blazers (3-2).

Frankfort 52, Johannesburg-Lewiston 14 – The Panthers (4-1) took their points-per-game average this season to 47 against the rebounding Cardinals (3-2), who will equal last year’s win total with their next victory.

Lake City 20, Beal City 14 – The Trojans (5-0) have now handed losses to two of three teams tied for second in the Highland Conference, while Beal City (3-2) will face those other two over the next two weeks as it looks to stay in contention.

Harbor Springs 20, St. Ignace 16 – The Rams (3-2) downed the reigning league champion Saints (1-4) to maintain first place in the NMFL Legacy.

Southeast & Border

Michigan Center 36, Addison 24

The Cardinals (4-1) dissolved at least some of the excitement surrounding Addison’s best start in more than a decade by creating a three-way tie for first in the Cascades Conference with the Panthers (4-1) and Napoleon (which had beaten Michigan Center in Week 3). Addison and Napoleon already have met as well. Click for more from the Jackson Citizen Patriot.

Also noted:

Brighton 30, Livonia Stevenson 10 – The Bulldogs (3-2) kept themselves in contention for at least a shared title in the Kensington Lakes Activities Association Black by handing Stevenson (4-1) its first loss.

Blissfield 25, Brooklyn Columbia Central 14 – After leader Hudson, the Lenawee County Athletic Association is a bit of a jumble with Blissfield (3-2) now in the mix a week after Columbia Central (3-2) looked to be joining.

Jackson 35, Lansing Sexton 28 – The Vikings might be the best 1-4 team in Michigan and showed it against the talented Big Reds (3-2) after earlier absorbing one and two-point losses.

Reading 13, Quincy 12 – The Rangers (4-1) kept themselves tied for first in the Big 8 Conference with Union City; Quincy (3-2) faced them both over the last two weeks.

Southwest Corridor

Watervliet 52, Kalamazoo United 34

Watervliet and quarterback Zach Pickens are putting up huge offensive numbers, and the Panthers (5-0) kept their streak going of scoring at least 50 points in every game this season. This was only the opener of the Southwestern Athletic Conference Valley schedule, but Kalamazoo United (4-1) was a strong first test in a league loaded with them. Click for more from the St. Joseph Herald-Palladium.

Also noted:

Coloma 41, Constantine 0 – Staying in the SAC Valley, the Comets (4-1) guaranteed their best finish since 2009 and after losing to Constantine (3-2) by scores of 68-35 and 46-0 over the last two seasons.

Hartford 39, Decatur 38 – The Indians (4-1) have doubled their wins and nearly their points scored as well from 2016 already, with downing Decatur (3-2) their best victory so far.

Three Rivers 14, Paw Paw 0 – The Wildcats (4-1) will get to affect the Wolverine B Conference race as one of four teams in first or second, while Paw Paw (3-2) will need some breaks to get back in the mix.

St. Joseph 42, Mattawan 7 – The Bears (4-1) will need help to win the Southwestern Michigan Athletic Conference West, but can claim a win over the SMAC East-leading Wildcats (3-2). 

Upper Peninsula

Gladstone 20, Ishpeming 8

The Braves (5-0), new to the Mid-Peninsula Conference this season, clinched a share of the league title with this victory; they will face winless Iron Mountain in Week 8 with an opportunity to win the championship outright. Ishpeming scored first, but Gladstone scored the final three touchdowns of the game. Click for more from the Escanaba Daily Press.

Also noted:

L'Anse 20, Hurley (Wis.) 18 – The Purple Hornets (4-1) held on to a share of the lead in the Western Peninsula Athletic Conference by downing another contender in Hurley (4-2).

Hancock 42, Calumet 24 – Staying in the West PAC, the Bulldogs (4-1) could still find their way into the title conversation after moving to 3-1 in the league by downing the Copper Kings (3-2).

Norway 28, Bark River-Harris 14 – Norway (5-0) controlled its destiny to remain in first in Mid-Eastern Conference by handing Bark River-Harris (3-2) a second league loss, then got some help (see below).

Lake Linden-Hubbell 34, Newberry 20 – Lake Linden-Hubbell (1-3) is in playoff mode already as it seeks a fifth straight postseason berth, and the Lakes started to bounce back from a slow start by handing Newberry (3-2) its first M-EC defeat. 

West Michigan

Montague 46, Whitehall 44

The West Michigan Conference has been one of the state’s most exciting the last two weeks, with Whitehall handing reigning champion Muskegon Oakridge a loss in Week 4 only to be edged Friday by Montague (5-0) – which faces Oakridge in Week 7. Whitehall (3-2) came back from 20 points down to make the 111th meeting between the teams a close finish; Montague owns a 61-48-2 edge in the series. Click for more from the Muskegon Chronicle (and see below for a highlight from FOX 17.)

Also noted:

Hudsonville Unity Christian 35, Comstock Park 32 – The Crusades (3-2) had opened Ottawa-Kent Conference Green play with two defeats, but may have turned things around by downing the O-K Blue co-leading Panthers (4-1).

Grandville 28, East Kentwood 14 – East Kentwood (4-1) arguably had been the most impressive O-K Red team heading into Week 5, but the Falcons will need help to get back in the title hunt as Grandville (4-1) held onto a first-place tie with Holland West Ottawa (Rockford also is without a league loss, but with one fewer game so far).

Grand Rapids Christian 48, Cedar Springs 44 – The Eagles (5-0) scored on a 46-yard touchdown pass from Isaac Dykema to Anthony Ladd with six seconds to play to down the Red Hawks (3-2).

Muskegon Heights Academy 36, Ludington 27 – The Tigers (3-2) hadn’t won more than two games the last two seasons and haven’t won more than three since 2011; they’ll face Muskegon Catholic Central this week with first place in the Lakes 8 Conference on the line after handing the Orioles (2-3) their third league defeat. 

8-Player

Morrice 40, Flint International Academy 28

Morrice (5-0) set itself up for a matchup with undefeated Deckerville this week for first place in the North Central Thumb League Stars division. The Orioles have won all of their games by at least 12 points, but third-place International Academy (4-1) gave them their closest game and gets its chance against Deckerville in Week 7. Click for more from the Owosso Argus-Press. 

Also noted:

Onekama 54, Suttons Bay 18 – The Portagers (5-0) have won all of their games since switching to 8-player this season by at least 24 points and are tied for first in the Midwest Central Michigan Conference, while Suttons Bay (3-2) is among four teams tied for third.

Central Lake 58, Wyoming Tri-unity Christian 31 – Central Lake also is a first-year 8-player team and is tied with Onekama for first in the MCMC; Tri-unity fell to 2-3 after facing the co-leaders in back-to-back weeks.

Kingston 64, Lawrence 42 – The Cardinals (3-2) tied their wins total from last season while also sending Lawrence to 3-2.

Stephenson 54, Eben Junction Superior Central 30 – The Eagles (5-0) also have won all of their games this season by 24 points, this time despite giving up a season-high 30 to the Cougars (1-4).

Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.

PHOTO: Portland's running game found success in its 35-6 win over Lansing Catholic on Friday. (Click for more from HighSchoolSportsScene.com.)