Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 5 Preview
September 21, 2017
By Geoff Kimmerly
Second Half editor
Big things are ahead in Michigan high school football.
Not much will be decided this week as we cruise into the midpoint of the regular season. But teams all over Michigan are setting the foundations to celebrate soon – either as league champions or playoff qualifiers (and AuGres-Sims, 4-0 and playing eight games this season, can become our first this weekend).
Below is our weekly look at the games that appear most intriguing from every region of the state, powered by MI Student Aid. Keep these links handy for the weekend: MHSAA Score Center for scores as they come in (and links to each team’s schedule, league standings and playoff-points average), and MHSAA.tv, which again will broadcast nine games this weekend – click here for the schedule.
Bay & Thumb
New Lothrop (4-0) at Flint Hamady (3-1), Friday
The Genesee Area Conference Blue was decided last season by New Lothrop’s 51-16 Week 4 win over Hamady, and this matchup could be the eventual clincher again. The Hornets have now won 65 of their last 66 regular-season games going back to the start of 2010, and they haven’t given up a point this fall since downing GAC Red leader Lake Fenton in Week 1. But Hamady has held its last three opponents to single-digit scoring since losing to still-undefeated Cass City on opening night, signaling this might be closer than last year’s meeting.
Others that caught my eye: FRIDAY Byron (3-1) at Lake Fenton (3-1), Midland (3-1) at Bay City Central (3-1), Flint Beecher (2-2) at Saginaw Nouvel (4-0), Harbor Beach (3-1) at Sandusky (2-2).
Greater Detroit
Birmingham Groves (3-1) at Farmington Hills Harrison (3-1), Friday
After falling to Oakland Activities Association White co-leader Oak Park last week, Groves has one more chance to mix up the top of the standings as it hopes to repeat as the league champion – this time likely sharing the title. Harrison is the other team currently in first, and longtime coach John Herrington is just two wins from tying retired Birmingham Brother Rice coach Al Fracassa for most wins (430) in MHSAA football history. A victory tonight for the Hawks could make Week 7 versus Oak Park the first opportunity for Herrington to break the record.
Others that caught my eye: FRIDAY Utica Eisenhower (4-0) at Romeo (3-1), Clinton Township Clintondale (4-0) at Hazel Park (3-1), Marine City (4-0) at Madison Heights Madison (4-0), West Bloomfield (2-2) at Rochester Adams (4-0).
Mid-Michigan
Portland (3-1) at Lansing Catholic (4-0), Friday
The Cougars kept this rivalry game as a potential league title decider by surviving a one-point game against Williamston last week. Portland won the last two Capital Area Activities Conference White titles after handing Lansing Catholic its lone league loss both seasons. Both teams are led by dynamic quarterbacks again – Michael Lynn III for Lansing Catholic and Austin Allison for Portland – and both also are giving up only 15 points per game.
Others that caught my eye: FRIDAY Okemos (4-0) at Grand Ledge (3-1), Montrose (3-1) at Corunna (3-1), Clare (3-1) at Harrison (3-1), Fulton (3-1) at Pewamo-Westphalia (3-1).
Northern Lower Peninsula
Grayling (4-0) at Boyne City (4-0), Friday
The Northern Michigan Football League’s Legends division is again loaded, with three undefeated teams and two more at 3-1 out of seven teams total. This matchup should help break up some of the top pack. These two and two-time reigning champion Traverse City St. Francis are the co-leaders, after St. Francis downed Boyne City in Week 9 last year to secure the title. Grayling’s last league title came in 2013 in the old Lake Michigan Conference and Boyne won the Legends in 2014 – making it hardly surprising they’re among those battling the Gladiators again. Grayling gets St. Francis next week; Boyne City has its shot in Week 9.
Others that caught my eye: FRIDAY Frankfort (3-1) at Johannesburg-Lewiston (3-1), Beal City (3-1) at Lake City (4-0), Whittemore-Prescott (2-2) at Lincoln Alcona (3-1), SATURDAY Gaylord (2-2) at Traverse City Central (2-2).
Southeast & Border
Michigan Center (3-1) at Addison (4-0), Friday
Addison’s best start since 2006 has made the Cascades Conference race one of the most intriguing of the first half of the regular season. Last season’s co-champions, Grass Lake and Napoleon, remain in the mix, but Addison’s two-point win over Napoleon last week put the Panthers in first place alone. After six straight sub-.500 seasons, Addison is a win from breaking that streak. Michigan Center, meanwhile, is one of three teams tied for second in the league and only a three-point loss to Napoleon in Week 3 from being tied for first.
Others that caught my eye: FRIDAY Adrian (3-1) at Chelsea (3-1), Quincy (3-1) at Reading (3-1), Homer (3-1) at Springport (2-2), SATURDAY Temperance Bedford (3-1) at Ann Arbor Pioneer (2-2).
Southwest Corridor
Kalamazoo Hackett (4-0) at Watervliet (4-0), Friday
The Southwestern Athletic Conference Valley is another league that has enjoyed a great nonconference run – five teams are 3-1 or 4-0, and the sixth is 2-2. Watervliet has won or shared its league’s championship six straight seasons and is on pace to break 500 points offensively for the third straight year. Hackett’s path has been different – the four wins this fall tie their most in nine of the last 10 seasons. But the Fighting Irish clearly are up to the challenge this year – and both will have to be up to the challenges of Constantine, Coloma, Delton Kellogg and new league foe Schoolcraft over the next five weeks.
Others that caught my eye: FRIDAY White Pigeon (3-1) at Mendon (4-0), Athens (4-0) at Climax-Scotts (3-1), St. Joseph (3-1) at Mattawan (3-1), Three Rivers (3-1) at Paw Paw (3-1).
Upper Peninsula
Bark River-Harris (3-1) at Norway (4-0), Friday
The Mid-Eastern Conference continues to produce some of the U.P.’s top matchups every week, and this one again could go far in figuring out the eventual champion. Norway is the only one of five teams that hasn’t played a league game; it’s also the only one undefeated and has the highest playoff-point average of the five. Bark River-Harris’ loss came to current M-EC leader Newberry; the Broncos interestingly have wins over teams from multiple states – Wisconsin and Illinois – a rarity on either peninsula.
Others that caught my eye: FRIDAY Hancock (3-1) at Calumet (3-1), Gladstone (4-0) at Ishpeming (2-2), Negaunee (1-3) at Gwinn (2-2), Newberry (3-1) at Lake Linden-Hubbell (0-3).
West Michigan
Grandville (3-1) at East Kentwood (4-0), Friday
The Ottawa-Kent Conference Red easily could be headed for another split title – three teams shared last year, two in 2015 and 2014. And there appear to be four contenders again – these two obviously included. Grandville was one of those three champs a year ago, and minus a painful defeat to Warren DeLaSalle has given up only 27 points over its three wins. The Falcons have been nearly as stellar on that side of the ball, shutting out reigning Division 3 champion Orchard Lake St. Mary’s in Week 2 and despite giving up 32 last week to Grand Rapids Forest Hills Northern (which is averaging 30 per game).
Others that caught my eye: FRIDAY Cedar Springs (3-1) at Grand Rapids Christian (4-0), Coopersvile (3-1) at Grand Rapids West Catholic (3-1), Grant (3-1) at Remus Chippewa Hills (3-1), Montague (4-0) at Whitehall (3-1).
8-Player
Morrice (4-0) at Flint International Academy (4-0), Friday
Similar to last season, no one has slowed down Deckerville yet. But the winner of this game will have the most meaningful chance. All three are 3-0 in the North Central Thumb League Stars division, Morrice bouncing back from a 4-5 finish last season and Flint International picking right back up after going 6-3 in its first season of 8-player football in 2016. The Flames already have put up 190 points, more than half their total over nine games a year ago. They’ll face a great challenge in a Morrice defense that is giving up 4.5 points per game – a rarity in this high-scoring, wide-open format.
Others that caught my eye: FRIDAY Rudyard (3-1) at Brimley (3-1), North Adams-Jerome (2-2) at Camden-Frontier (4-0), Lawrence (3-1) at Kingston (2-2), Onekama (4-0) at Suttons Bay (3-1).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Bark River-Harris, right, will take on Norway in this weekend’s most intriguing game in the Upper Peninsula. (Photo by Jeff Rochefort.)