Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 4 in Review
September 18, 2017
By Geoff Kimmerly
Second Half editor
Streaks were broken, upsets were hatched, and significant steps toward league titles were taken all over Michigan during a Week 4 full of the unexpected.
See below for the results that popped off the page in every region of our state and on the 8-player scene as changes of the guard began to take hold from Detroit to Muskegon to the Lake Huron coast and across the middle of the Upper Peninsula.
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Bay & Thumb
Saginaw Swan Valley 21, Freeland 14
Freeland had won 24 straight regular-season games since its loss to Swan Valley in Week 6 of 2014, and the Vikings (3-1) surely enjoyed this even a little more after also falling in the playoffs to the Falcons (3-1) last fall. Swan Valley got the go-ahead score in the fourth quarter and now sits tied with Alma atop the Tri-Valley Conference Central standings. Click for more from the Saginaw News.
Also noted:
Beaverton 33, Houghton Lake 25 – The Beavers (4-0) are now off to their best start since 1984 and with a key obstacle overcome in the Jack Pine Conference; Houghton Lake (2-2) was a playoff team last season.
Fenton 48, Linden 13 – Although not close for the first time in a few years, downing the rival Eagles (3-1) could eventually result in Fenton (4-0) winning its seventh straight Flint Metro League title.
Lake Fenton 20, Goodrich 7 – The reigning Genesee Area Conference Red champion Blue Devils (3-1) now have two contenders out of the way as Goodrich (3-1) has bounced back nicely from going 0-9 in 2016.
Marine City 35, Marysville 7 – The Mariners (4-0) equaled their win total from last year’s rare non-playoff season and should feel pretty comfortable in the Macomb Area Conference Gold with this win over the reigning champion Vikings (2-2) to go with an earlier one over 2016 runner-up Port Huron Northern.
Greater Detroit
West Bloomfield 37, Clarkston 16
After close losses to Walled Lake Western and Bloomfield Hills to open this season, West Bloomfield is hitting stride. The Lakers (2-2) got back into the Oakland Activities Association Red hunt by downing the reigning co-champion Wolves (3-1) as standout quarterback Bryce Veasley again posted massive passing numbers and the West Bloomfield defense improved by 26 points from last year’s meeting. Click for more from the Oakland Press.
Also noted:
Waterford Mott 47, Walled Lake Western 37 – Mott (3-1) quietly is working toward a fourth straight playoff season, but ending an 11-game regular-season winning streak for the reigning Division 2 runner-up Warriors (3-1) remained a headline-grabber nonetheless.
Utica Eisenhower 49, Clinton Township Chippewa Valley 42 – Winning the prestigious MAC Red is a multi-step process, and this was a significant one as Eisenhower (4-0) seeks to repeat as champion and Chippewa Valley (3-1) is always among contenders.
Ferndale 17, Detroit Country Day 7 – The Eagles (3-1) are building off last season’s first playoff berth since 2008 with a great start now highlighted with their best win in at least a decade; reigning Division 4 runner-up Country Day (1-3) has three defeats by 13 points or fewer.
Oak Park 34, Birmingham Groves 14 – After falling to Groves (3-1) by just a point last season, Oak Park (3-1) could be headed toward winning the OAA White this time after a victory over the reigning champ.
Mid-Michigan
Grand Ledge 27, Lansing Sexton 14
Grand Ledge remains the arguable favorite in the Capital Area Activities Conference Blue as it seeks a third straight league title. The Big Reds (3-1) remain in discussion of the Lansing area’s best teams, but Grand Ledge pushed its lead to 20 midway through the fourth quarter and now has three solid wins to go with a Week 2 loss to DeWitt. Undefeated Okemos is next up. Click for more from the Lansing State Journal.
Also noted:
Beal City 16, Leroy Pine River 7 – The Aggies (3-1) are working toward taking back the Highland Conference title after avenging last year’s 34-7 loss to reigning league champion Pine River (0-4).
Fulton 26, Fowler 20 – This rivalry game frequently is followed by a rematch in the playoffs, and the Pirates (3-1) now have a much better chance of making it back for the first time 2014 after equaling their win total of each of the last two years while knocking Fowler down to 2-2.
Lake Odessa Lakewood 36, Vermontville Maple Valley 7 – Maple Valley’s 3-1 start and best season already since 2014 are still worth celebrating, but the Greater Lansing Activities Conference looks like it will come down again to reigning champion Lakewood (4-0) and Olivet.
Lansing Catholic 35, Williamston 34 – The Cougars (4-0) squeaked out this CAAC White win to give this week’s matchup with Portland major title implications; Williamston (2-2) is just outside after also losing to Portland by only seven in Week 3.
Northern Lower Peninsula
AuGres-Sims 48, Lincoln Alcona 46
AuGres-Sims’ offense caught up after losing to Alcona 58-20 a year ago, with this win putting the Wolverines at 4-0 for the first time since 2006. The Wolverines are averaging 46 points per game this season, 11 more than a year ago when they finished 7-3. Alcona (3-1) will need some help now to repeat as North Star League champion; the Tigers didn’t lose in the league last season. Click for more from the Alpena News.
Also noted:
Alpena 23, Cadillac 14 – The Wildcats (2-2) had only two wins a year ago, and now have two plus two close losses as they play for their first winning record since 2004; Cadillac (1-3) has a tough road ahead starting with undefeated Wyoming Godwin Heights next.
Elk Rapids 17, Kalkaska 0 – The Elks have gone from no wins in 2015 to two last season and now stand 3-1 this fall after bouncing back from a Week 3 loss to hand Kalkaska (3-1) its first.
Gaylord St. Mary 20, Whittemore-Prescott 12 – The Snowbirds (4-0) continued to prep for a strong league slate by handing a second straight defeat to annual playoff team W-P (2-2).
McBain 34, Evart 10 – McBain (3-1) bounced back from a Lake City loss in Week 3 to down another playoff hopeful in the Wildcats (2-2).
Southeast & Border
Brooklyn Columbia Central 46, Ida 38
While Columbia Central had put together a combined 15-5 record over the last two seasons, Ida has been the class of the Lenawee County Athletic Association of late with two straight league titles (last season shared) and only one loss in its last 15 league games before this defeat. The win was Columbia Central’s first ever against the Bluestreaks (3-1); the Golden Eagles (3-1) will now root for Ida to beat Hudson in Week 7, possibly their best chance at securing a shared league title after losing to the Tigers in Week 3. Click for more from the Jackson Citizen-Patriot.
Also noted:
Addison 32, Napoleon 30 – The Cascades Conference has taken all kinds of turns early; Napoleon (2-2) looked like the new favorite for a bit, but Addison (4-0) has stepped in tying its win total from 2016 and its most since 2010.
Parma Western 28, Coldwater 21 – The Panthers (3-1) impressively bounced back from a loss to Marshall in Week 3 to hand annual league contender Coldwater (3-1) its first defeat, potentially jumbling up a competitive Interstate Eight Athletic Conference race.
Morenci 26, Clinton 20 – The Bulldogs (2-2) ran their streak against Clinton (2-2) to two straight to pull to .500 after two losses by a combined three points to start the fall.
Ann Arbor Gabriel Richard 28, Detroit Loyola 15 – The Fighting Irish (4-0) have one more win than all of last season with their best start since 2010, and with this one may have eliminated the reigning Division 7 runner-up Bulldogs (0-4) from playoff consideration.
Southwest Corridor
Stevensville Lakeshore 14, St. Joseph 6
The “War by the Shore” went Lakeshore’s way for the fourth straight season as the Lancers put two touchdowns on the board during the first quarter and then clamped down on St. Joseph’s offense. Combined with a Week 3 win over Portage Central, Lakeshore (4-0) looks to have a good handle on the Southwest Michigan Athletic Conference West race – it’s looking to secure its first league title since 2014, with Portage Northern (1-3) and Niles (2-2) left to play. Click for more from the St. Joseph Herald-Palladium.
Also noted:
Benton Harbor 29, Berrien Springs 7 – Don’t give up on Benton Harbor (1-3); after opening with three losses, the Tigers began their must-win stretch by handing Berrien Springs (3-1) its first defeat.
Edwardsburg 28, Dowagiac 20 – The Chieftains (2-2) gave Edwardsburg (4-0) easily its toughest game so far this season as the Eddies added a 32nd straight Wolverine Conference win (since Dowagiac handed them their last league loss in 2012.)
Schoolcraft 24, Saugatuck 21 – Life after graduated star Blake Dunn has seen Saugatuck (2-2) lose its first and second regular-season games since 2014 but now look pretty good as a favorite heading into the Southwestern Athletic Conference Lakeshore schedule; Schoolcraft (3-1) is looking at a tougher path to three-peat in the Valley.
Portage Central 49, Traverse City Central 34 – After both lost to their league rivals in Week 3, Portage Central (3-1) enjoyed the most bounce-back although the Trojans (2-2) should benefit from playing such a strong nonleague foe.
Upper Peninsula
Gladstone 20, Ishpeming Westwood 12
The Braves are piling up memorable wins, and moving to 4-0 gave them their most victories in a season since also winning four in 2010. The switch from the Great Northern Conference to the Mid-Peninsula Conference certainly has made a difference for the small Class B school, but Gladstone also has dominated against a tough opening group – Westwood (3-1) also has been building what could be its best season this decade. Click for more from the Escanaba Daily Press.
Also noted:
Escanaba 45, Marquette 28 – The Eskymos (3-1) made it two straight over rival Marquette (1-3) and five wins in the last seven meetings of the biggest schools in the Upper Peninsula.
L'Anse 20, Hancock 18 – The Purple Hornets (3-1) bounced back from a Week 3 loss to Westwood to surpass last season’s win total and hand the Bulldogs (3-1) their first defeat.
Newberry 24, Munising 22 – The Mid-Eastern Conference is down to five teams, but five that could make the playoffs; Newberry (3-1) is the early leader, but Munising (2-2) could find its way into a shared league title.
Norway 21, Gwinn 6 – The Knights (4-0) also play in the Mid-Eastern Conference and have loaded up on impressive nonleague wins heading into their four conference games starting this week; Gwinn (2-2) has its work cut out as it looks to make the playoffs for a second straight season.
West Michigan
Whitehall 28, Muskegon Oakridge 14
Oakridge (3-1) has had quite a hold on the West Michigan Conference with three perfect runs through the league over the last five seasons and 37 wins over its last 39 league games. Whitehall (3-1) has made the playoffs three straight seasons but been just outside the league title mix thanks in large part to 17 straight losses to the Eagles. The Vikings can’t celebrate yet – but a win over similarly-powerful Montague this week would solidify their league title campaign. Click for more from the Local Sports Journal.
Also noted:
Comstock Park 49, Allendale 40 – The Panthers, 2-7 a year ago but 4-0 now, need only 43 more points to equal last season’s output and look like a contender in an Ottawa-Kent Conference Blue that has a number of annual playoff teams, with Allendale (1-3) now facing a must-win road to make it two straight appearances.
Coopersville 28, Sparta 21 – The Broncos (3-1) might hope to enter the O-K Blue mix already with two more wins than all of last year after handing Sparta (3-1) its first.
Muskegon 63, Byron Center 14 – The Big Reds (4-0) made it three wins over two seasons against Byron Center (3-1), a strong program in its own right with a combined 13-3 record since the start of 2016.
Grand Rapids Christian 33, Grand Rapids South Christian 12 – The Eagles (4-0) made it eight straight over what used to be an opening night nonleague rival before South Christian (3-1) joined the O-K Gold last season.
8-Player
Rapid River 26, Ontonagon 22
The way things are shaking out, this should eventually help decide the Western Eight Conference title. Rapid River (4-0) has a win over Crystal Falls Forest Park, and Ontonagon (3-1) has downed Powers North Central; Stephenson also is 4-0 and will see Rapid River in Week 7. By then the league should be more sorted out, and it seems likely the Rockets will be in the mix to lead it. Click for more from the Houghton Daily Mining Gazette.
Also noted:
Bay City All Saints 69, New Haven Merritt 26 – The move to 8-player this fall is suiting All Saints (3-1) as it equaled last season’s win total by downing a 2016 playoff team in Merritt (2-2).
Deckerville 20, Kingston 14 – The Eagles (4-0) haven’t had many close games over the last two seasons, but leave it to the rival Cardinals (2-2) to provide easily the toughest challenge this fall.
Onekama 36, Wyoming Tri-unity Christian 8 – The Portagers (4-0) also have adjusted seamlessly to a new format, with this win over the 2016 semifinalist Defenders (2-2) the latest of a dominating start.
Bellevue 28, Portland St. Patrick 6 – The Broncos (4-0) are yet another first-year 8-player team finding the going smooth as they handed St. Patrick (3-1) its first regular-season loss since 2015.
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PHOTO: Lansing Sexton and Grand Ledge linemen lock up during Friday's Comets victory. (Click for more from HighSchoolSportsScene.com.)