Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 4 Preview
September 14, 2017
By Geoff Kimmerly
Second Half editor
This is the time of year, every year, when we begin to notice the start of separation among the fast starters and truly elite teams in Michigan high school football.
There are 122 teams (of 617 total) without a loss as the regular season creeps toward the midway point. And that number will go down by at least a few this weekend as a number of league races also take a turn with undefeated contenders facing off.
This week’s Drive for Detroit preview powered by MI Student Aid features three of those matchups and mentions a half-dozen more. Remember to stay with us Friday night and into Saturday for scores as they come in on the MHSAA Score Center, and click on teams off that page for updated standings and playoff points. MHSAA.tv will broadcast nine games across both peninsulas this weekend – click here for the schedule. All games below will be played Friday.
Bay & Thumb
Linden (3-0) at Fenton (3-0)
Fenton has claimed outright Flint Metro League titles by defeating Linden in the regular-season finale the last three seasons – wins by the Eagles in 2014 and 2016 would’ve meant a shared championship – but this fall the meeting comes in the heart of the league schedule. Linden has handed lone losses this season to both Flushing and Holly, and Fenton did the same to Ortonville Brandon – giving this the feeling of a few-weeks-early championship game again.
Others that caught my eye: Lake Fenton (2-1) at Goodrich (3-0), Marysville (2-1) at Marine City (3-0), Freeland (3-0) at Saginaw Swan Valley (2-1), Houghton Lake (2-1) at Beaverton (3-0).
Greater Detroit
Bloomfield Hills Cranbrook Kingswood (3-0) at Dearborn Divine Child (3-0)
Cranbrook Kingswood has experienced an upswing in football since longtime Detroit Country Day coach Joe D’Angelo took over in 2013. Coming off three straight playoff seasons, the Cranes have opened by outscoring their first three opponents by a combined 114-7 – and two of those teams also made the playoffs last fall. Divine Child has been similarly strong against a similar group of teams and has Big Ten-committed prospects on both sides of the ball (QB/S Theo Day – Michigan State, DE/TE Aidan Hutchinson – Michigan) as it continues to build of last season’s Division 3 Semifinal run.
Others that caught my eye: Warren Mott (3-0) at Macomb Dakota (2-1), Detroit Central (2-1) at Detroit Renaissance (3-0), Clarkston (3-0) at West Bloomfield (1-2), Waterford Mott (2-1) at Walled Lake Western (3-0).
Mid-Michigan
Grand Ledge (2-1) at Lansing Sexton (3-0)
Grand Ledge and DeWitt were considered the unquestioned elite in the Lansing area heading into this season. Then the Panthers downed the Comets 14-7 in Week 2 to rise to the top of the list. But Sexton is building a solid argument as well giving up only 21 points so far and after handing Portland its first regular-season loss since 2014. Another victory tonight would put the Big Reds firmly in the discussion; the winner regardless will take a significant step toward the Capital Area Activities Conference Blue title.
Others that caught my eye: Vermontville Maple Valley (3-0) at Lake Odessa Lakewood (3-0), Lansing Catholic (3-0) at Williamston (2-1), Perry (2-1) at Olivet (3-0), Fulton (2-1) at Fowler (2-1).
Northern Lower Peninsula
Lincoln Alcona (3-0) at AuGres-Sims (3-0)
It’s hard to remember that 11-year span at the start of this century when Alcona didn’t make the playoffs once; the Tigers have qualified four of the last five seasons and are well on their way again with two wins this fall over playoff teams from a year ago. AuGres-Sims started what it hopes is a similar bounce-back going 7-3 last year despite falling to Alcona 58-20. If like opponents mean anything – they have two so far in 2017 – tonight’s game should be a lot closer than that last meeting and could end up deciding the North Star League title.
Others that caught my eye: Whittemore-Prescott (2-1) at Gaylord St. Mary (3-0), Evart (2-1) at McBain (2-1), Johannesburg-Lewiston (2-1) at Charlevoix (1-2), Kalkaska (3-0) at Elk Rapids (2-1).
Southeast & Border
Ypsilanti Community (2-1) at Adrian (2-1)
Once an annual power, we didn’t talk about Adrian for a few seasons until the Maples ended a string of four sub-.500 finishes by winning a District title last fall. They fell in an odd one, 11-7, last weekend after the power went out Friday and they had to resume Sunday morning. Ypsilanti Community also fell last week, to Pinckney, but has equaled last season’s win total and shut out Tecumseh on opening night.
Others that caught my eye: Dundee (2-1) at Hudson (3-0), Brooklyn Columbia Central (2-1) at Ida (3-0), Chelsea (2-1) at Tecumseh (2-1), Addison (3-0) at Napoleon (2-1)
Southwest Corridor
Stevensville Lakeshore (3-0) at St. Joseph (3-0)
Last week Lakeshore/Portage Central was the big game in the southwest part of the state, and following a 24-7 win the Lancers are headlining again as they face their other annual main competition in the Southwestern Michigan Athletic Conference West. Lakeshore has beaten St. Joseph in four straight. But the Bears have been tough defensively and can rely on running back Ryan Haynes, who has piled up more than 400 yards on the ground.
Others that caught my eye: Union City (3-0) at Quincy (3-0), Dowagiac (2-1) at Edwardsburg (3-0), Traverse City Central (2-1) at Portage Central (2-1), St. Joseph Lake Michigan Catholic (3-0) at Parchment (2-1).
Upper Peninsula
Ishpeming Westwood (3-0) at Gladstone (3-0)
Like Lakeshore above, Westwood finds itself in the top spot for as second straight week after downing previously undefeated L’Anse 38-10 to eclipse its win total from a year ago. The Patriots also handed Munising its lone loss this season, but the toughest competition so far should come from Gladstone – which switched to the Mid-Peninsula Conference this season after battling the biggest in the U.P. in the Great Northern Conference for more than two decades. Last week’s 43-0 win over Negaunee gave the Braves as many wins as they had all of last season and as many as they’ve had in any season since 2010.
Others that caught my eye: Marquette (1-2) at Escanaba (2-1), Munising (2-1) at Newberry (2-1), Gwinn (2-1) at Norway (3-0), Hancock (3-0) at L'Anse (2-1).
West Michigan
Muskegon (3-0) at Byron Center (3-0)
The Grand Rapids and Muskegon areas are loaded with outstanding matchups this weekend – see the others mentioned below – but this gets top billing because of Byron Center’s opportunity. Muskegon is a state power and came within minutes of winning the Division 3 title last year. But the Bulldogs finished 10-2 – earning their most wins since 2000 – with both losses to the Big Reds, in Week 4 and again in a Division 3 Regional Final.
Others that caught my eye: Grand Rapids Christian (3-0) at Grand Rapids South Christian (3-0), Zeeland East (3-0) at Holland (3-0), Whitehall (2-1) at Muskegon Oakridge (3-0), Muskegon Reeths-Puffer (3-0) at Muskegon Mona Shores (3-0).
8-Player
Bellevue (3-0) at Portland St. Patrick (3-0)
The Broncos moved into 8-player this season coming off two straight 3-5 finishes and one win in 2014. So far, it’s a perfect fit. Bellevue’s start has been nearly perfect defensively – it’s outscored its first three opponents by a combined 146-6. St. Patrick has a lot more experience in the 8-player format – the Shamrocks twice have come within a win or two of the MHSAA championship game since making the move in 2012. They’re coming off a 38-22 win over rival Webberville, which Bellevue beat 40-6 on opening night.
Others that caught my eye: Ontonagon (2-0) at Rapid River (3-0), Wyoming Tri-unity Christian (2-1) at Onekama (3-0), Deckerville (3-0) at Kingston (2-1), New Haven Merritt (2-1) at Bay City All Saints (2-1).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Grand Ledge quarterback Nolan Bird targets a receiver during his team’s 14-7 loss to DeWitt in Week 2. (Click for more from HighSchoolSportsScene.com.)