Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Inside Selection Sunday: Mapnalysis '16
October 24, 2016
By Geoff Kimmerly
Second Half editor
There was a wheel and something that looked like a magic wand. Another started out looking like the head of a caterpillar.
A number of Michigan football teams realized their sky-high dreams with Sunday’s playoff selection announcement on Fox Sports Detroit.
But earlier that day, as is the case at the end of each fall, shaping this season’s tournament at times looked a little like finding pictures in the clouds.
Beginning last night and into this morning, MHSAA staff have been busily gathering game days and times for this weekend’s opening round. We’re assigning officials for those contests. Schools are preparing for what likely will be one of their biggest crowds of the season. And, of course, teams are preparing for what surely will be one of their most memorable games.
But before all of that could begin, we met Sunday morning with nine maps of Michigan and 272 dots that needed to be organized to set another playoffs in motion.
As we’ve done the past five seasons, we’ll explain our most difficult decisions in this Mapnalysis 2016 breakdown of how we paired 272 teams that will play next month for championships across nine divisions. For those familiar with our playoff selection process, or who have read this report in the past and don’t want a refresher on how we do what we do, skip the next section and go directly to the “Observations & Answers: 2016.” For the rest, what follows is an explanation of how we selected the playoff pairings during the morning hours Sunday, followed by how we made some of the toughest decisions and a few thoughts on the breakdown of the field.
Ground Rules
Our past: The MHSAA 11-player playoff structure – with 256 teams in eight divisions, and six wins equaling an automatic berth (or five wins for teams playing eight or fewer games) – debuted in 1999. An 8-player tournament was added in 2011, resulting in nine champions total each season.
The first playoffs were conducted in 1975 with four champions. Four more football classes were added in 1990 for a total of eight champions each fall. Through 1998, only 128 teams made the postseason, based on their playoff point averages within regions (four for each class) that were drawn before the beginning of the season. The drawing of Districts and Regionals after the end of the regular season did not begin until the most recent playoff expansion.
In early years of the current process, lines were drawn by hand. Dots representing qualifying schools were pasted on maps, one map for each division, and those maps were then covered by plastic sheets. Districts and Regionals literally were drawn with dry-erase markers.
Our present: After a late Saturday night tracking scores, we file in as the sun rises Sunday morning for a final round of gathering results we may still need (which can include making a few early a.m. calls to athletic directors). Re-checking and triple-checking of enrollments, what schools played in co-ops and opted to play as a higher class start a week in advance, and more numbers are crunched Sunday morning as the fields are set.
This season, there were 218 automatic qualifiers by win total – only two more than the record low set a year ago – with the final 38 at-large qualifiers then selected, by playoff-point average, one from each class in order (A, B, C, D) until the field was filled. For the second consecutive season there were only four Class D additional qualifiers with 5-4 or 4-4 (playing eight games) records from which we could choose – so after those four we added 12 teams from Class A and 11 each from Class B and Class C.
Those 256 11-player teams are then split into eight equal divisions based on enrollment, and their locations are marked on digital maps that are projected on wall-size screens and then discussed by nearly half of the MHSAA staff plus a representative from the Michigan High School Football Coaches Association. Only the locations themselves are marked (by yellow dots) – not records, playoff point averages or names of the schools or towns. In fact, mentions of those are strictly prohibited. Records and playoff points are not part of the criteria. Matchups, rivalries, previous playoff pairings, etc. also DO NOT come into play.
The same process is followed for organizing the 8-player bracket, with the difference that the 16 teams are selected purely on playoff-point average.
Geography rules: This long has been rule number one for drawing MHSAA brackets in any sport. Travel distance and ease DO come into play. Jumping on a major highway clearly is easier than driving across county-wide back roads, and that’s taken into consideration. Also, remember there’s only one Mackinac Bridge and hence only one way to cross between peninsulas – and boats are not considered a possible form of transportation. When opponents from both peninsulas will be in the same District, distance to the bridge is far more important than as the bird flies.
Tradition doesn’t reign: Every group of 32 dots is a new group – these 32 teams have not been placed in a bracket together before. How maps have been drawn in the past isn’t considered – it’s hard to say a division has been drawn in a certain way traditionally when this set of 32 teams is making up a division for the first time.
Observations & Answers: 2016
First things, first: Congratulations to five first-time playoff qualifiers – Bloomfield Hills, Detroit Delta Prep, Southfield Arts & Technology, Southfield Bradford and Wyoming Tri-unity Christian. Bloomfield Hills (Lahser and Andover) and Southfield Arts & Technology (Southfield and Southfield-Lathrup) were created by mergers of previous schools. Southfield A&T and Detroit Delta Prep are eligible for tournament play this season for the first time. Bradford and Tri-unity Christian both started programs during the latter half of the 2000s; Tri-unity qualified in 8-player after moving back to that format from 11-player this fall. Of 617 varsity football programs that played games this season (including five not eligible for the playoffs as either a first-year program or with an enrollment too high for 8-player), all but 18 have made the playoffs at least once going back to the first series in 1975.
Tie it up: We had a few ties in a few ways this season. In two situations, we had multiple teams with the same enrollment at a line between divisions. In those cases, the teams with the higher playoff point averages go to the larger divisions – so Ferndale went to Division 2 and East Lansing to Division 3 to settle one tie, and Lansing Sexton went to Division 4 and Dowagiac to Division 5 to settle the other. The additional tie came in 8-player football, with Portland St. Patrick and Wyoming Tri-unity Christian both having the same playoff point average, the same opponents’ winning percentage and drawn into the same District. A coin flip was used to determine St. Patrick as the top seed and home team both this week and next if it advances and plays the Defenders.
Local really is the rule: Division 3 provided us with a fine example to help show that we work to draw maps locally and beginning with the earliest rounds. There were at least three ways to separate the schools in Region 3 District 1: East Lansing, DeWitt, Fowlerville and Mason. DeWitt, as the westernmost of the group, could’ve been drawn southwest with R2D2’s Vicksburg, Battle Creek Harper Creek and Coldwater, replacing Chelsea. Doing so would’ve literally split the state’s regions down the middle along U.S. 127, which is a favorable picture. But protocol is to favor local matchups at the earliest rounds, and it just didn’t make sense to take DeWitt away from three schools mere minutes away when subbing it in for Chelsea would’ve created a wash in terms of travel for the other three teams in R2D2.
Sometimes, there’s no choice: But keeping a group of four local teams together often is impossible. Remember, 32 dots usually are spread out at least all over the Lower Peninsula. In Division 4, we had Grand Rapids Catholic Central, Wyoming Godwin Heights, Wyoming Kelloggsville and Grand Rapids South Christian stacked nicely along U.S. 131 – but had to send southernmost South Christian down with Benton Harbor, Three Rivers and Hudsonville Unity Christian because there was no other grouping for Allendale, which is about 20 miles west of Grand Rapids. Another incident of splitting up near-neighbors happened in Division 2; we had Lowell and Grand Rapids Forest Hills Central next door to each other, but no other Grand Rapids area teams qualify. By only a few miles, Forest Hills Central is south of Lowell – so although the Rangers had shorter drives than Lowell to possible opponents both north and south, they went into a group with Portage Northern, Portage Central and Battle Creek Lakeview, and Lowell went north to join Greenville, Traverse City West and Traverse City Central.
Why coast to coast: It wasn’t lost on the committee that teams waking up looking at Lake Huron traveling to play on Lake Michigan isn’t the greatest scenario. But it was the best of the options, and we stayed consistent by setting up a possible two District trips across the Lower Peninsula. Tawas will journey to Maple City Glen Lake in Division 6 this week. With wins this week, Lincoln Alcona could end up heading to Frankfort for a Division 8 District Final. Those trips aren’t ideal, but they did allow us to keep northern Lower Peninsula teams together – and in reality, aren’t too different than when teams from the Lower Peninsula and Upper Peninsula match up the first week, as will be the case in Division 4 (Whitehall to Escanaba), Division 5 (Kalkaska to Menominee and Grayling to Kingsford), Division 6 (Charlevoix to Negaunee and Boyne City to Calumet) and Division 8 (Gaylord St. Mary to Newberry).
It’s just the math: The one unexpected oddity of this week’s matchups is Canton going back to Northville for the second week in a row, and after beating Northville 42-27 last week. But math does rule, and Northville does have a higher playoff point average despite that Week 9 loss; the Mustangs beat five teams that finished with winning records, while Canton beat three – which of course is no fault of the Chiefs. It's just the way – rarely – things work out.
At the end of the day …
In six years of being part of these discussions, this weekend’s at least seemed to be the most extensive. We had two and three versions of multiple divisions before deciding which we believed to be the best.
Only one division map – 8-player – was an absolute slam dunk. The rest received plenty of scrutiny from a committee that now includes veterans going back to the beginning but also has had some new eyes join in over the last couple of years. That variety of viewpoints certainly pays off.
And wow, did we fall into some incredible first-week matchups:
• Rockford and Hudsonville in a rematch of the Ottawa-Kent Conference Red-deciding game of Week 9 (a Hudsonville 14-7 win).
• Traverse City West vs. Traverse City Central for the first time in playoff history (Central won 10-8 in Week 3).
• Bloomfield Hills Cranbrook Kingswood at Detroit Country Day in a homecoming for longtime Yellowjackets coach Joe D’Angelo.
• Constantine at Schoolcraft in a matchup of longtime southwestern rivals (Schoolcraft won 20-10 in Week 8).
• Cedarville at Engadine in arguably the most intriguing of three all-U.P. 8-player matchups (Engadine won 52-42 in Week 7).
Truly, at the end of November, the best teams will have to beat the rest to finish as champions – regardless of maps, matchups, weather and anything else that won’t really factor into what eventually is settled on the field.
For many high school sports fans, it’s the favorite time of year. Join us now as we prepare for kickoff.
The MHSAA Football Playoffs are sponsored by the Michigan National Guard.
PHOTOS: (Top) The Division 1 bracket mapped out on the Lower Peninsula. (Middle) The Division 3 map keeps four mid-Michigan teams together.