Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Gladstone Coach Smith Built Champions
October 24, 2016
By Dennis Grall
Special for Second Half
ESCANABA — Gerry Smith put his life into helping area youngsters get a foot into the athletic doorway, and in the process touched the lives of so many people.
“Smitty” died Oct. 15 following a lengthy illness.
“God got a great softball coach,” said retired Gladstone athletic director Matt Houle. “He was unique and old school, but his love for kids and the game always showed clearly. He had such a passion for the game of softball and just loved working with kids.”
Smith, 70, worked at Mead Paper Co. for more than 30 years and was IBEW 979’s business agent for 21 years. But he will perhaps be most remembered for his 43 years on softball and baseball fields throughout the area. He spent 11 years as Gladstone High School’s head softball coach, directing the Braves to MHSAA titles in 2004 and 2009. He was 290-77-1, but missed much of the 2008 season because of shoulder surgery. The Braves were 31-10 under interim manager John Malloch, which would give Smith an overall 321-87-1 record.
“He put a lot of trust into people he asked to help him out,” said Ashley Hughes, who succeeded Smith in 2014 and guided the Braves to the MHSAA Division 3 title that year.
Hughes, who joined Smith on the softball staff when she became a teacher at her alma mater in 2009, also pitched for Smith and the Braves before getting a softball scholarship to Lake Superior State University.
She recalled Smith sought her services when she returned to Gladstone. “Hey kiddo, how about helping us out this year,” is how Hughes remembers that conversation.
He then told her, “I’m going to teach you everything I know and in a few years this will all be yours,” Hughes related.
“For me to come as head coach after Smitty, there was so much pressure. I wanted to live up to everything he had provided for this program,” Hughes said. “I didn’t want to disappoint him. He put a lot of faith in me.”
She said Smith also had an impact when she was a player. “He was so in your face in such a positive light. He wanted you to be successful, whether you had never touched a ball or had the ability to go on to play college ball. He was a spit-fire. He was so intense.
“He just exuded passion, at practice, at games. He had so much love for the game. That is something I’ve held onto because I too loved that game. To have someone like Smitty be so passionate and intense helped me become passionate and gave me the drive to be like that.”
Bill Buchmiller and Smith were partners for 40 years and he became godfather to Buchmiller’s children. In addition to guiding the Braves’ high school varsity, they served as American Legion coaches in the early stages of Gladstone’s program, worked together as Little League coaches and were softball teammates.
“He took a program from nothing to two state championships,” said Buchmiller. “He always encouraged the group. He may have broke them down a little bit but he always built them back up. He was a hard guy to get to know, but once you got to know him, he was a great guy.”
Smith used the knowledge he had gleaned from many years as a player and infused that into his players. “He just dwelled on the basics of softball. If you had to play small ball to win, that is what he played,” said Buchmiller.
“He covered all the different bases of softball. He stressed defense. He told (hitting coach) Al Verbrigghe, ‘You give me one run Al and we’ll win the ball game with my defense. Give me a run and we’ll manage somehow.’”
Theresa Shepeck, who joined Smith on the GHS staff in 2003, agreed with that assessment.
“Smitty always thought the short game was the way to go,” she said. “It was about bunting, not the long ball. You get a runner on one, you bunt her to two. You get somebody on three, then you suicide (bunt) her home.”
Shepeck said his players thrived on his various idiosyncrasies, such as finding tourney lodging in rather inexpensive motels and using a wad of cash to pay for the team’s rooms. “The kids just yukked it up,” she said with a laugh.
“He always put the kids first. If somebody made a mistake, it was never their fault; it is my (Smith’s) fault, the coaching staff’s fault. If one of us coaches made a mistake, he took that blame. It was always his fault, his responsibility,” said Shepeck.
The players appreciated how he used them in games and practices. “His philosophy was to put the best nine on the field, period,” she said. “He walked on a lot of toes, he had a lot of hurt feelings (of parents), but I think the kids respected that. Nobody ever doubted how they fit in. He was there to win.
“He was a little man (about 5-foot-6) but had a huge heart. He was all about the kids and the coaching staff. It was an honor to learn from him, to be in his presence, to be a mentor to the kids.”
Hughes agreed, noting “he had a way of figuring out what the team needs are and re-arranging the players (duties). He knew the players’ strengths and was always looking out for the entire team.”
Smith’s career record likely could have included more wins if he didn’t use the season’s first month to shuffle personnel while building for the postseason. It paid off when it counted the most as the Braves reached at least the Quarterfinal level each of his 11 seasons.
“He was definitely not afraid to experiment,” said Hughes. “He knew the rules of the game and he was always looking for more (from his players). He was an aggressive coach, and the girls who love the sport really grasped at that. He utilized every player on his roster.
“He didn’t have to say too much, but you always wanted to answer him and make him proud and prove to him that you can come through.”
Houle summed up Smith’s legacy when he said, “He was the person that put Gladstone High School on the map in high school activities. He will be dearly missed by so many. He touched so many lives.”
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Gladstone High School softball manager Gerry Smith holds the Division 3 championship trophy after the Braves won the 2009 title in Battle Creek. Smith, who also led the Braves to the 2004 crown, died Oct. 15. (Middle) Smith talks with catcher Jordan Kowalski at a practice prior to the 2011 Division 3 Semifinals. (Photos courtesy of Escanaba Daily Press.)