Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 2 in Review
September 6, 2016
By Geoff Kimmerly
Second Half editor
Three overtime thrillers. Two matchups pitting arguably the best programs from their respective areas. One of the most intriguing games in Michigan 8-player football history.
If you missed following Week 2's results, you truly missed out – but we're here to help.
Catch up below for many of the most telling results from another Labor Day weekend.
Bay & Thumb
Algonac 14, Almont 7
This is turning into quite the Blue Water Area Conference rivalry series, with Algonac extending its run to three straight over Almont (1-1) after losing to the Raiders 72-7 in 2014. Last season’s win helped the Muskrats to an eventual share of the league title; this one definitely gives them an upper hand again only a game into the BWAC schedule. Offense was at a premium once again, but Algonac (2-0) scored in the second and fourth quarters and has given up only nine points over its first two games. Click for more from the Port Huron Times Herald.
Also noted:
Beaverton 39, Harbor Beach 22 – The Beavers (2-0) are already one win shy of tying last season’s total after dealing the frequently-powerful Pirates (1-1) a first defeat this fall.
Port Huron Northern 27, Marine City 24 – The Huskies (1-1) are looking to get back to the playoffs for the first time since 2010, and beating Marine City (0-2) for the first time certainly will help.
St. Clair Shores South Lake 54, Madison Heights Madison 28 – South Lake (2-0) could be a clear favorite in the Macomb Area Conference Silver after avenging last season’s 56-42 title-deciding loss to the reigning champion Eagles (1-1).
Davison 49, Mount Pleasant 14 – Tariq Reid ran for 309 yards and scored five touchdowns as Davison moved to 2-0 and dropped the Oilers to 0-2.
Greater Detroit
Southfield Arts & Technology 24, Clarkston 18 (OT)
What a start/bounce back for the first-year Warriors. The school, formed by a merger of the former Southfield High and Southfield Lathrup, opened this season and its football history by falling to Detroit Martin Luther King 39-0 during opening weekend. So that made this rebound win over the always-tough Wolves (1-1) at least a little unexpected – and gave Southfield A&T an early edge in a strong Oakland Activities Association Red as well. Click for more from the Oakland Press.
Also noted:
Utica Eisenhower 26, Macomb Dakota 13 – Only the stunner by Southfield A&T could trump this massive win by Eisenhower (2-0), which ended a five-game losing streak to its MAC Red rival; Dakota (1-1) beat the Eagles twice last season, including in the District Final.
Walled Lake Western 33, Canton 30 – These two combined to go 22-4 in 2015, but Western (2-0) is off to the better start so far after dealing a heartbreaker to the Chiefs (0-2).
Allen Park 38, Wyandotte Roosevelt 0 – The Jaguars (2-0) have outscored their first two opponents by a combined 100-0 after avenging last season’s loss to the Bears (1-1).
Detroit U-D Jesuit 20, Ann Arbor Pioneer 7 – The Cubs are 2-0 for the second straight season after bottling up a Pioneer team that went 7-4 a year ago.
Mid-Michigan
Grand Ledge 28, DeWitt 21
The game everyone in the Lansing area has waited years to see lived up to its billing, as the reigning Capital Area Activities Conference Blue champion Comets outlasted the annual powerhouse from the CAAC Red. Grand Ledge didn’t totally ground DeWitt’s high-powered offense, but did come up with necessary stops and multiple turnovers to improve to 1-1 with league play beginning this week. The Panthers, also 1-1, will move on to trying to extend their 38-game league winning streak that dates to 2008. Click for more from the Lansing State Journal.
Also noted:
Haslett 9, Flushing 6 – The Vikings (1-1) made it three straight over Flushing (1-1); they’ve won by a combined eight points over those three recent meetings.
Pewamo-Westphalia 64, Dansville 0 – The Aggies (1-1) are likely still one of the best teams in the Central Michigan Athletic Conference, but the reigning Division 7 runner-up Pirates (2-0) are likely just this good.
Portland 40, Hillsdale 0 – The Raiders (2-0) are another Lansing-area team looking elite so far after dealing Hillsdale (1-1) its first shutout loss since 2011.
Fowlerville 38, Charlotte 25 – The Gladiators have had some tough seasons since last making the playoffs in 2010, but are 2-0 for the first time since 2009 after downing the Orioles (0-2).
Northern Lower Peninsula
Charlevoix 22, Boyne City 14 (OT)
The Red Rayders (2-0) have come up with stunning wins from time to time over the last few years and are riding a streak of two straight winning seasons. But this still must qualify as the most stunning in recent memory – Charlevoix hadn’t scored on Boyne City over their last two meetings and hadn’t beaten the Ramblers since 2011. Boyne City (0-2), a Division 6 regional finalist last fall, isn’t far off its usual pace, however; the two losses this season are by only a combined 17 points. Click for more from the Petoskey News.
Also noted:
Manton 28, Johannesburg-Lewiston 24 – Aside from the Week 9 victory that gave the 2014 Rangers their only playoff appearance of the last two decades, beating the Cardinals (who were 43-12 over last five seasons) might be Manton’s best win since the early 1990s; both teams are now 1-1.
Alpena 33, Sault Ste. Marie 20 – The Wildcats (1-1) are looking for their first winning season since 2004, and getting past a 2015 playoff team like the Blue Devils (1-1) will help.
Traverse City St. Francis 21, Maple City Glen Lake 13 – This is the latest chapter in what’s become a strong rivalry, as St. Francis moved to 2-0 and Glen Lake to 1-1 with both likely contenders in their respective leagues.
Manistee 36, Hopkins 30 – The Chippewas (1-1) have improved yearly over the last three and bounced back from an opening-night loss by beating a Hopkins team (1-1) trying to rebound from its first sub-.500 season since 2006.
Southeast & Border
Concord 28, Homer 26 (OT)
Tune back in later this week for a feature on Concord, which struggled through back-to-back 1-8 seasons in 2013 and 2014 before making a huge jump to 7-3 last year. The Yellowjackets (2-0) hadn’t beaten Homer since 2009 and fell 32-30 last season as the Trojans went on to win the Big 8 Conference title. Click for more from the Jackson Citizen-Patriot.
Also noted:
East Jackson 30, Vandercook Lake 28 – The Trojans (1-1) have three wins total over their last four seasons, but got a huge one against a Jayhawks team (0-2) that finished 8-2 a year ago.
Hudson 8. Morenci 6 – The momentum in this rivalry swung back to the Tigers (2-0), who had lost two straight to Morenci (1-1) and have given up only 14 points total over two games this fall.
New Boston Huron 21, Carleton Airport 14 – The Chiefs (2-0) opened Huron League play with a second win by seven points or fewer, but also fourth straight over Airport (1-1)
Temperance Bedford 51, Fenton 28 – Last season’s 0-4 start is a distant memory for the Mules (2-0), who got past a Fenton team (0-2) coming off its eighth straight playoff appearance.
Southwest Corridor
Marshall 17, Coldwater 7
The Redhawks (1-1) came back from an opening-night loss to Benton Harbor to avenge last season’s 9-7 defeat to Coldwater (1-1) that ended up deciding the Interstate 8 Athletic Conference title. In doing so, Marshall also ended the Cardinals’ 13-game regular-season winning streak; the latter’s only loss last fall came in a Division 3 Semifinal. Click for more from the Battle Creek Enquirer.
Also noted:
Benton Harbor 28, Grand Rapids South Christian 21 – The Tigers (2-0) continued to show last season’s success wasn’t just a one-and-done by sending the Sailors to 1-1.
Paw Paw 22, Plainwell 9 – The Redskins (2-0) are off to their seventh straight 2-0 start despite missing the postseason a year ago; Plainwell (1-1) rebounded off last season’s Paw Paw loss to still make the playoffs and will look to do so again.
Schoolcraft 51, Watervliet 30 – This wasn’t as close as Schoolcraft’s one-point win last season, but similarly impressive as the Eagles moved to 2-0 by outscoring the offensively-talented Panthers (1-1).
Cassopolis 33, Mendon 14 – The Rangers (2-0) extended their winning streak over the annually-powerful Hornets (1-1) to two straight to open Berrien-Cass-St. Joseph Red play.
Upper Peninsula
Negaunee 14, Calumet 6
The Miners (2-0) sent back at least some of the disappointment left over from falling to Calumet in last season’s Division 6 playoff opener. Negaunee held the Copper Kings to 18 fewer points than in the playoff loss while riding two running backs who both gained more than 100 yards on the ground, and has now beaten Calumet (1-1) in five straight regular-season meetings. Click for more from the Houghton Daily Mining Gazette.
Also noted:
Bark River-Harris 52, Bessemer Gogebic 24 – This could end up a key win in the wide-open but tough Mid-Eastern Conference race; Bark-River Harris (2-0) is the reigning co-champion, but the Miners (1-1) are among additions from the old Great Western Conference.
Newberry 50, Munising 14 – The Indians (2-0) also beat Munising last season before tying with the Mustangs (0-2) for third in the Mid-Eastern standings; Newberry looks like a favorite this time.
Norway 41, Felch North Dickinson 14 – The Knights (2-0) have equaled last fall’s win total as they seek a first winning season since 2010; North Dickinson is 1-1 and sees Munising next.
Lake Linden-Hubbell 38, L’Anse 14 – The Lakes (2-0) are another Mid-Eastern transplant from the old Great Western Conference, and they continued to gear up by beating a Hornets team (0-2) with three winning seasons over its last four.
West Michigan
Lowell 21, Rockford 10
These Grand Rapids-area powers hadn’t faced each other since 2012, but Lowell (2-0) now owns wins in all three of their recent meetings. The Red Arrows came back this time from a three-point halftime deficit, which was especially impressive against a Rockford team chomping for a win after having to forfeit in Week 1 because an illness overtook a number of players. Lowell is a major favorite in the Ottawa-Kent Conference White but first must face rival East Grand Rapids this week, while Rockford (0-2) gets Mona Shores before a challenging O-K Red schedule begins. Click for more from the Grand Rapids Press.
Also noted:
Holland Christian 32, Ada Forest Hills Eastern 28 – The Maroons (1-1) got a nice boost as they seek their first winning season since 2009, handing a first regular-season loss since 2014 to reigning Division 4 semifinalist Forest Hills Eastern (1-1)
Muskegon Catholic Central 21, St. Ignace 6 – The Crusaders (2-0) are in midseason form defensively, giving up a combined 12 points over the last two weeks to opponents that averaged nearly 37 in 2015, including a Saints team (1-1) that put up 44 on opening night.
Zeeland West 32, Muskegon Mona Shores 28 – The first two wins have been close for the Dux (2-0, by a combined nine points, but extended a regular-season winning streak going back to Week 3 in 2013; this one ended a Mona Shores regular-season streak that had started in Week 3 of 2014.
Wyoming 38, Comstock Park 7 – The Wolves are 2-0 after going a combined 4-23 over the last three seasons and beat a Comstock Park team (1-1) coming off its sixth straight playoff berth.
8-Player
Powers North Central 60, Crystal Falls Forest Park 42
Reigning MHSAA champion North Central (2-0) earned the first of what could be multiple rounds this season with new 8-player force Forest Park, putting up 30 points during the third quarter to move to 15-0 since making the switch from 11-player. The Jets have scored 60 points in both of their games this season, but the Trojans (!-1) became only the second team over the last two seasons to come within 40 points of North Central, and the first to come within 20. Click for more from the Iron Mountain Daily News.
Also noted:
Cedarville 45, Posen 0 – These Trojans (2-0) split a pair of two-point games last season against Posen (1-1), but left no doubts this time.
Engadine 34, Onaway 12 – The Eagles have had a nice run in 8-player with five straight playoff appearances, and now are 2-0 for the first time since 2012 after handing Onaway (1-1) a first loss.
Lawrence 30, Morrice 18 – No team held Morrice (1-1) under 20 points last season, but the Tigers (2-0) have become known for defense while playing in this high-scoring format.
PHOTO: Okemos defenders stop an Ann Arbor Skyline ball carrier during the Chiefs' 30-6 win Thursday. (Photo by John Johnson.)