Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
'Sailor Salute' Honors Those Who Serve
September 5, 2016
By Tom Kendra
Special for Second Half
It’s hard to believe a game with the magnitude of Zeeland West at Muskegon Mona Shores could be anti-climactic.
But that was certainly the case on a special night Thursday at Sailor Stadium in Muskegon, where the real story unfolded before the opening kickoff.
The “Sailor Salute” was a massive tribute to all of those who serve their country and their community, combining the magic of a high school football game with military responder vehicles, a U.S. Army Lakota Helicopter, 300 motorcycles, 1,500 students and community members decked out in red, white and blue singing “God Bless America” and the national anthem on the field and then two flyovers by the Hooligan Formation Flying Flight Team.
And that was all before the game began.
“We have done a military appreciation night for quite a few years now, but this year we decided to try and step it up a little bit,” said Mona Shores athletic director Ryan Portenga, explaining a pre-game event which drew national television exposure. “These people that serve our country and our communities deserve it. So we just kept bringing in more groups and ended up with huge, patriotic community event.”
The pre-game festivities went off pretty much without a hitch, helped by sunny skies and ideal temperatures in the low 70s.
The football game capped off a day where Mona Shores also hosted volleyball, soccer and tennis competitions. School officials opened the gates to the stadium at 5 p.m. to allow time for fans to walk around the north side of the track and explore and get pictures with 10 different military and emergency responder vehicles.
Around 6:30 p.m., an estimated 300 riders from different motorcycle groups who support military veterans roared into the stadium and filled the south side of the track. At 6:50 p.m., the community choir joined the marching band on the field for two emotional songs, timing things perfectly as the four military planes flew by in their precise formation, white smoke trailing them, just as the giant choir sang “home of the brave” with a booming crescendo.
Having to compete against a pre-game show to end all pre-game shows, the game itself certainly held up its end of the bargain – continuing the excitement for more than 4,000 fans in a classic matchup of the wing-T system and precision execution of Zeeland West against the speed and athletic ability of Mona Shores.
Zeeland West put on a power blocking and running clinic and jumped out to a 24-14 halftime lead. Mona Shores fought back valiantly in the second half, sparked by a 95-yard touchdown pass from junior quarterback Tristan Robbins to junior wideout Keyshawn Summerville late in the third quarter, then taking its first lead, 28-24, on a 14-yard run by bruising running back Marcus Collins on its next possession.
But that’s when the Dux did what they do best, churning out a 16-play, 73-yard drive – using up more than 7 minutes off the clock – before senior Drake Fincannon scored what proved to be the winning touchdown on a 1-yard plunge with 1:50 remaining.
Perhaps inspired by the pre-game festivities, the Sailors did not quit. Shores marched down to the 10-yard line, and Summerville made an amazing one-handed catch in the back of the end zone on fourth down, but was unable to get a foot down in-bounds.
“Tonight was a terrific game from both teams,” said veteran Zeeland West coach John Shillito. “We’re happy to be part of something so good. I compliment Mona Shores for doing it in such a classy way where it didn’t interfere with the football game at all.”
In terms of an early-season, nonconference matchup, high school games don’t get much bigger.
Zeeland West is the defending Division 4 champion, with that latest title its third in the past five years and fourth overall since its first year of football in 2005 – all under Shillito, who previously took Muskegon Orchard View (1995 and 1999) and East Kentwood (2002) to MHSAA championship games.
Mona Shores, meanwhile, is emerging as a new football force after years of struggle. The Sailors made the playoffs for the first time in school history in 2013, then followed that up with a run to Ford Field and a Division 2 runner-up finish in 2014. Shores registered its first 9-0 regular season last year, before falling to rival Muskegon, the winningest program in state history, in the District Finals.
Shores graduated 21 of 22 starters off its 2015 team, but has proven in a big opening win over Holland West Ottawa and its hard-fought loss to Zeeland West that it’s a program that isn’t going anywhere. The tough schedule continues this week with a trip to Rockford before Ottawa-Kent Conference Black play begins.
The victory moves Zeeland West to 2-0, after winning a grueling defensive battle, 14-9, over visiting Cedar Springs in Week 1. The Dux, who compete in the O-K Green, play another blockbuster nonconference game this week at defending Division 5 champion Grand Rapids West Catholic in not only a battle of unbeatens, but also defending title winners.
But no matter what happens the rest of the way, it’s unlikely that either team or its fans will be part of another event quite like the Sailor Salute.
“It was an awesome community atmosphere, and on top of that, a great football game,” Mona Shores coach Matt Koziak said afterward. “If you love high school football and the United States of America, this was the place to be.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) The Mona Shores logo on the field was painted red, white and blue as part of the Sailor Salute tribute to those who serve the country and the community Sept. 1 at Mona Shores High School. (Middle above) More than 300 motorcycle riders who support veterans roared into Sailor Stadium shortly before kickoff as part of the Sailor Salute. (Middle below) A giant choir of 1,500 students and community members from both Mona Shores and Zeeland West sing “God Bless America” and the national anthem as part of the tribute. (Below) The Hooligan Formation Flying Flight Team flies high over Sailor Stadium at the conclusion of the national anthem. (Photos courtesy of Mona Shores High School.)