Culture Change Creates More Organized, Motivated & Successful Manchester
By
Doug Donnelly
Special for MHSAA.com
September 27, 2022
Manchester’s football team is going through a re-birth.
One of the team’s top players – senior Jaxon McGuigan – calls it a change in culture.
“This summer, when we were having workouts or lifting, we had 30 guys show up every time,” said McGuigan, the team’s leading receiver. “When I was younger, there were times we would have only 10 guys. If we had 10 guys there now, we knew something would be wrong.”
Manchester is one of the oldest prep football programs in the state. It also has been one of the most successful. From 2003-16, the Flying Dutchmen made the playoffs 13 of 14 seasons, including a streak of nine straight. Then, for a variety of reasons, the bottom fell out.
Manchester went from 9-2 and a Cascades Conference championship in 2015 to back-to-back 4-5 seasons in 2017 and 2018, a 2-5 record in 2020 and 3-6 last season.
Head coach Ben Pack was brought in to make changes to the program. He’s delivered. Now in his third season, the Dutchmen have a signature win over three-time reigning league champion Addison and stand 4-1 midway through the season. They are firmly in the playoff hunt and are just a game behind league leader Napoleon, the only team to beat them this season. Even that was a close game until the end.
“Our numbers were so low when I got here,” Pack said. “We struggled. That first year, the COVID year, we could barely put together a scout team.
“When I got here, we had four guys returning from the previous year and six juniors who were on JV as sophomores,” Pack said. “Ten guys in the program. I had to do a lot of recruiting in the hallways. We had to get kids out for football.”
Pack is a veteran coach. He is a Jackson native who started his coaching career at Jackson High School while in college. He became the head coach at Parma Western in 1983 and headed home to Jackson after that. The Vikings put together a string of good teams, including the 1999 group that was Jackson’s first playoff qualifier.
Pack left Jackson in 2002 to become an administrator, but remained in football when he joined the Albion College staff. He returned to the high school ranks a couple of seasons ago at Parma Western as a volunteer assistant. Two seasons later he was named head coach at Manchester.
Pack has not only been recruiting in the Manchester hallways, but he’s also been busy implementing a strength program.
“We had no organized lifting program,” he said. “We had guys who would come in to lift, but nothing organized. Now the kids come in and they are working, they are getting stronger and more mature. Those kids who were freshmen and sophomores when I got here are stronger and more mature. With strength and maturity comes confidence.”
One of his players that first year was a freshman quarterback, Kannon Duffing, who made one start.
“He competed,” Pack said. “He was definitely a half-pint, but he played, and he did a nice job. He completed passes. He wasn’t ready to win, yet, but he grew from it and learned from the experience.”
Duffing completed 60 percent of his passes last year for 1,273 yards and nine touchdowns. This season, he’s been even better. Through five games, Duffing has completed 57 of 82 passes, a healthy 69.5 percent, for 821 yards and nine touchdowns. His interceptions have dropped from eight last year to just two this fall.
“We don’t throw deep a lot,” Pack said. “But what we do throw, he’s very accurate. He gets the job done. He’s the unsung hero for us. He’s the catalyst. He is the key to the whole thing.”
Wide receiver Andrew Campbell, running back Wyatt Carson and McGuigan are benefactors of Duffing’s accuracy.
“He is so good,” McGuigan said. “I know he’s going to put the ball right there. We have other good receivers, too, and he does a great job at getting us the ball. Our game plan is not to just get the ball to me.”
McGuigan is a former quarterback himself. He shifted to receiver early on in his career at Manchester and likes the move. He’s now a 6-foot-2, 170-pound college prospect. He’s a three-sport athlete with a 4.0 GPA.
Pack said McGuigan has great technique in the way he runs routes.
“Every successful team has a player or two that the other kids count on,” Pack said. “Jaxon has accepted that responsibility and is a role model for handling the pressure.”
Through five games, McGuigan has caught 37 passes for 554 yards and seven touchdowns. The biggest came with time running out against Addison and helped the Flying Dutchmen overcome a two-score deficit to defeat the Panthers. The Flying Dutchmen defense came up big in that game, too, when they put together a goal-line stand during the final moments to keep Addison out of the end zone.
“To be honest, that’s the type of game the last couple of years that we wouldn’t win,” McGuigan said. “To beat them just shows that everyone has buy-in now. It just shows how we’ve changed the culture here.”
Two weeks ago, Manchester bounced back from the Napoleon loss to win against East Jackson. McGuigan had one of his biggest games with eight catches for 106 yards and two touchdowns.
East Jackson coach Joe Niehaus said McGuigan is one of the most complete receivers he’s coached against.
“He runs great routes and catches virtually everything thrown to him,” Niehaus said. “On top of that, he is a threat to go the distance after the catch every single time.”
Manchester has conference games remaining against Michigan Center, Hanover-Horton, and Grass Lake. The Dutchmen are a top-10 team in Division 7 playoff points and are sitting nicely as they attempt to get back into the postseason.
“Ever since Coach Pack came here, it’s been drilled into us to trust the process,” McGuigan said. “We’re still far from where we could be as a team.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO Manchester receiver Jaxon McGuigan holds on to the ball while Addison defenders take him out of bounds. (Photo by Mark Ball, courtesy of the Manchester football program.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)