Everett 'family' sticks together, wins together
October 19, 2012
By Geoff Kimmerly
Second Half editor
At the end of Thursday’s practice, another chance at history only 24 hours away, Lansing Everett’s football team met for a players-only “family meeting” in the shadow of Archie Ross Stadium’s high concrete bowl.
These brief night-before-game gatherings have become a staple of the Vikings’ best season in more than a quarter century.
With seniors Jaleel Canty and James Mills leading, the players discuss expectations for the team as a whole and each other individually.
This is what was missing two seasons ago when Everett, with 16 of these players on the roster, finished 0-9. The transformation began to take root last fall as the Vikings finished 4-5. Tonight, they can end the regular season 9-0.
“We knew what we could do. We knew our abilities. We’ve known each other since sixth or seventh grade,” Canty said. “We knew that all it took was a little hard work. Everyone dedicated themselves, and we stuck together.
“Honestly, I think it’s because we’re like brothers. We say ‘family’ when we break the huddle, and everyone on this team loves each other. We argue, we fight all the time, but we love each other. We always stick together.”
Everett gets a Second Half High 5 this week because it's one of the top football teams in the state, but also for pulling off a tremendous turnaround – and against a schedule this fall that included annual powerhouses Grand Ledge, Holt, Lansing Sexton, East Lansing and nonleague foe DeWitt.
The Vikings have outscored opponents by a combined 234-64, after being outscored 223-102 during that winless season of 2010. Four this year's seniors joined the varsity as freshmen in 2009, and 15 plus junior quarterback Lucas Barner played significant roles on that winless squad.
History, recent and ancient
Don’t try to stump the Vikings on their family history. They’ve already scoured the Internet to figure out the context of what they’ve accomplished so far – and the meanings behind two important dates:
1986 – The last season, before this fall, that the Vikings won a league championship. The clinched a share of the Capital Area Activities Conference Blue title by beating Sexton last week, and can win it outright tonight at Jackson.
1954 – The last season Everett finished the regular season without a loss, although Canty was quick to point out that team played only eight games. His can finish 9-0.
“They’re excited. They know they’re doing something – or they’re close to doing something,” coach Marcelle Carruthers said.
“We wanted to know if we could make history,” Canty added. “It’s really crazy, seeing where we came from.”
Carruthers said only a handful of players are familiar with the stars that led to Everett’s resurgence last decade – like quarterbacks Mike Canfield and Reggie Williams and receiver Michael Stevenson.
But none are old enough to remember what Carruthers tackled when he took over the struggling program in the spring of 2000.
The streak
From opening night 1995 until Sept. 17, 1999, Everett didn’t win a game. The streak reached 39 losses, and in eight of them the Vikings didn’t score.
Coach Fred Ford shepherded Everett as it finally won that September night and then the next week too before closing 1999 with four more losses. A mission accomplished, he stepped down after the fall – and was at the press conference to greet Carruthers, considered by many the best quarterback and perhaps best player ever from the Lansing area.
Three more losing seasons followed, running that streak to 16 in a row. But the Vikings were making visible strides. Finally, they broke through with a 6-4 finish in 2003 that included the first of four playoff appearances over six seasons before having to hit the restart button again with a 2-7 record in 2009.
As mentioned above, four of these seniors played on that team as freshmen. They were joined by 11 more classmates and Barner among underclassmen in 2010. The record turned ugly, but the experience resulted in 19 returning starters heading into 2011. Everett finished last season 4-5, but with two losses by a combined eight points. Those taught the players what was necessary to finish a winning effort.
“You're always aware of where you came from, and how good it feels now,” said Carruthers, a Lansing Eastern grad who then played and coached at Central Michigan. “But you also have to know the trials and tribulations too, which makes you humble. You appreciate it and you stay humble because you know how (difficult) it is to stay up; you can go right back down.
“So I think about it all the time. I do.”
More to accomplish
Carruthers told his players Thursday how proud of them he is for sticking together and sticking it out.
That often doesn’t happen when programs hit bumps in the road like Everett did the last three years. Players quit, or move to other schools, or keep playing but keep struggling.
But this team always had talent. Canty, a receiver and defensive back, will sign this winter to play next fall at the University of Cincinnati. He's just one of a large group of standouts with Mills, Barner and running back/linebacker Anthony White other names that have been written and said frequently this fall. Senior Alec Cambric has been a pleasant surprise in his first season with the team, emerging as one of the Lansing area’s top running backs.
Regardless of what happens tonight, Everett will make its sixth playoff appearance ever next week. The Vikings have won playoff games only twice, and have never advanced beyond the District Final.
So there are more goals to achieve. And be sure those will be discussed at the next family meeting, as a large group of players who grew up together look to make history one more time.
“We aren’t having any of that playing around, any of that joking. We’re taking it real seriously,” Canty said. “And that’s one of the things we didn’t have our sophomore year when we went 0-9, someone to push us and let us know what we needed to do. And we’ve been there before, as far as losing.
“But we haven’t been here before. This is a first.”
PHOTO: Lansing Everett's Jaleel Canty will sign this winter with the University of Cincinnati and is arguably the top player in the Lansing area this fall. (Click to see more from HighSchoolSportsScene.com).
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)