Hearts Heavy, St. Mary's Keeps Promise
November 29, 2014
By Bill Khan
Special for Second Half
DETROIT — The most important football game in Brandon Adams' life suddenly didn't seem so important.
At a time when excitement should've been rising within the Orchard Lake St. Mary's junior, he was holed up in his bedroom, coming to grips with the lowest moment in his young life.
Football? Who cares about something as trivial as football — even a state championship game — when your mother just died two days earlier?
Playing a game may not have been important, but fulfilling a promise to his mother and continuing to live as she would have wished helped him to get up, get out of his room and move forward.
"At first, I didn't think I was going to play this game," said Adams, whose 1-yard run with 5:42 left in the first quarter was the only touchdown in the Eaglets' 7-0 victory over Muskegon in the MHSAA Division 3 Final on Saturday night at Ford Field.
"Thursday, after she passed, I was sitting in my bed at home. My dad walks in and says, 'I don't want you to sit here and sulk,' so I went to practice Friday. We had a team meeting at 1 before our practice at 2. All the guys gave their condolences and said, 'We're not losing this game. We're making a promise to God, to my mom and to the team that we're gonna win,' and we did. I don't know. It's just ..."
Adams' voice trailed off as he held the game ball, standing before reporters and bravely articulating his feelings while still in the midst of grief.
His mother, Katie, was diagnosed with Stage 4 lung cancer three months ago. She continued to follow her son's team, all the way up through the Semifinal victory over New Boston Huron just five days before she died on Thanksgiving.
"All the guys came to the hospital, because she was in hospice for her last hours," Adams said. "The one thing she was saying to all the guys was, 'I'm going to watch the game on TV and I want you guys to bring me back the trophy. Well, she's not here, but we did. It was a promise my brothers made to me and to my family and to each other that we would win the game.
"She never missed a game. Even with her chemo, she was sick as a dog and she'd come sit in her car and come watch. This was the first game in my football career she's missed."
In a time of tragedy for the team, St. Mary's coach George Porritt saw inspiration in the way Adams was supported by his teammates.
"The last 48 hours have been a whirlwind," Porritt said. "What's great is watching kids take care of kids when there are tough times. This team rallied behind this kid. Last night was special."
From a football standpoint, Porritt supported Adams by giving him two straight carries after his fumble nearly ended the game's only scoring drive.
Adams broke through the line and appeared primed to scamper into the end zone on a 4-yard run from the 6-yard line, but he lost the ball, only to recover it himself.
Adams got the next carry, moving the ball one yard closer to the end zone, before going untouched around the left side to cap a nine-play, 34-yard drive.
Adams was appreciative of the opportunity to get the next two carries following his fumble.
"My coaches are very persistent on hanging on to the ball," he said. "After that fumble, it's human nature to get down on yourself and hang your head, but my coaches kept preaching, 'Hold your head up, we'll get through it,' and they gave it back to me again. I knew I was going to get into the end zone."
Porritt insisted that Adams wasn't given the chance to bounce back just because he was going through a hard time in his life.
"Sometimes we like the kid to get the ball right away, get it right back in his hands," Porritt said. "We had to have him."
Real life beyond the football field was also the theme for Muskegon as coach Shane Fairfield addressed his players after the Big Reds lost in an MHSAA Final for the third straight year. They lost to Birmingham Brother Rice in the last two Division 2 title games.
"It's not going to be easy," Fairfield told his team. "It hurts. It should hurt, because it means so much. ... We have to continue the pursuit of greatness in our lives."
Adams tempted fate with his early fumble, but wasn't as fortunate in the second quarter. On second-and-goal from Muskegon's 2-yard line, Alezay Coleman popped the ball loose from Adams' grasp and Taron Smith recovered for the Big Reds with 10:53 left in the first half.
Having escaped a possible early 14-0 deficit, Muskegon's offense began to click after its first three possessions resulted in only four yards on eight plays. The Big Reds marched 95 yards in 14 plays, taking 6:56 off the clock, but came away with no points when they also failed to score from the 2-yard line.
Those missed opportunities by each team from the opponents' 2-yard line would be the closest either would come to scoring after the Eaglets opened up with a touchdown.
The defensive standoff was surprising, given the fact St. Mary's averaged 47.5 points and Muskegon 37 in four playoff games.
"You never know what kind of game it's going to be," Porritt said. "We know we have a great defense and they have a great defense. So, that's what happens. The defenses were a little bit better than the offenses today."
The Eaglets nursed their 7-0 lead through a scoreless second half by not allowing Muskegon to get closer than 31 yards from the end zone.
The Big Reds had four possessions after halftime, with two ending in interceptions. Tyler Cochran picked off a pass on the first play of Muskegon's second possession of the third quarter. The key interception came with 6:37 left in the game when Dwayne Chapman came up with an errant pass on fourth-and-three from the St. Mary's 31.
Muskegon would never touch the ball again. St. Mary's ran out the final 6:37 by getting four first downs on a 14-play possession that covered 49 yards.
When time expired, St. Mary's had its sixth MHSAA title, while the Big Reds had to settle for the runner-up trophy for the third year in a row.
"A lot of teams around Muskegon can't say they've been there three years in a row," Muskegon senior lineman Rowland Sharp II said. "I've been here since my sophomore year. I'm very proud to say I made it to Ford Field. As I go into my career, I'll be able to say, yes, I played at Ford Field; that's an NFL stadium I played in."
Muskegon's explosive ground game was held to 109 yards on 33 carries. St. Mary's also struggled with its trademark running game, gaining 133 yards on 45 carries.
PHOTOS: (Top) Orchard Lake St. Mary’s hoists its Division 3 championship trophy after the final football game of the 2014 MHSAA season Saturday. (Middle) St. Mary’s Josh Ross (5) breaks through the line as Muskegon defenders pursue. (Click for action photos and team photos from Hockey Weekly Action Photos.)
VIDEO HIGHLIGHTS:
BIG REDS GOAL LINE TAKEAWAY - Early in the second quarter, Muskegon forces an Orchard Lake St. Mary's fumble, which is recovered by Alezay Coleman.
EAGLETS THWART MUSKEGON'S LAST CHANCE - Muskegon's last offensive chance came near the midpoint of the fourth quarter, where on a fourth down play, a Big Reds pass by intercepted by Orchard Lake St. Mary's Dwayne Chapman. The Eaglets then ran out the clock and won the Division 3 championship game, 7-0.
Watch the entire game and order DVDs by Clicking Here.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)