Ishpeming 'Makes Way' to MHSAA Title
November 24, 2012
By Geoff Kimmerly
Second Half editor
DETROIT – When Ishpeming coach Jeff Olson watched film this week of Saturday opponent Detroit Loyola, he saw a team that continuously “demoralized” its opponents.
By midway through the second quarter of the MHSAA Division 7 Final, his players understood what he meant.
Senior Brad Wootke, easily the Hematites’ biggest player, joked after about getting knocked around by the multiple more sizable Bulldogs across the line. Junior quarterback Alex Briones rolled his eyes into his head describing a blast he withstood.
But it would’ve taken more than that to knock Ishpeming off its path to an MHSAA football title. As Olson also explained, “They guys made their own way, and they made it all year.”
The Hematites doled out plenty of physicality and turned away a few late rushes to hang on to a 20-14 Division 7 championship win at Ford Field.
“First of all, we’re a hard-nosed football team. We don’t take anyone prisoners. We’re going to fight all we can,” Briones said. “They’re big, but we just didn’t let them dominate us.”
The championship was Ishpeming’s first since 1979, and came two seasons after the team fell 28-26 to Hudson in a 2010 Final. The Hematites finished this fall 13-1.
Loyola, 13-0 entering the day, was playing in its first MHSAA championship game and could be back again soon – the Bulldogs had only five seniors this fall.
But Loyola also was ranked No. 1 heading into these playoffs, featured the second-leading scorer in MHSAA single-season history in senior running back Keymonn’e Gabriel, and had eight players – to Ishepming’s one – weighing in between 250 and 290 pounds.
The No. 4-ranked Hematites were underdogs. And they knew it. But they obviously didn't believe it.
“Our coach he said it best before the game when we were at our school. He said the game’s going to be won or lost on the first smack, the first hit,” Gabriel said. “I guess we were just on the receiving end. We didn't come out strong like we were supposed to, and we just came up a little bit short.”
Although Loyola led at halftime, that advantage was slim – only 8-6. The Bulldogs had outgained the Hematites, but only 153-80. Seven minutes into the second half, Ishpeming appeared to change the tide with senior Eric Kostreva’s second touchdown run. But Loyola turned it back when Gabriel scored on a 20-yard run on the final play of the third quarter to make the score 14-12.
In the end, it would come down to a few close plays, all coming on fourth down. Ishpeming made good on both of its fourth-down attempts. Loyola was successful on four of five – but that one miss might have eventually been the decider.
Loyola faced fourth-and-seven with 7:47 to play and trailing 20-14, when Gabriel ran on a punt fake for 38 yards to Ishpeming’s 17-yard line. But four plays later, on fourth-and-one, Gabriel was hung up for no gain by the waiting Briones, who had senior R.J. Poirier right behind providing support.
Then it was Ishpeming’s turn to convert instead. Its first fourth-down make set up a third-quarter touchdown. That wasn't the case this time. But making good on a fourth-and-one try from its own 18 – after twice trying to draw Loyola off-side and calling two timeouts – allowed the Hematites to drain two more minutes off the clock before junior Tyler Windahl’s 44-yard punt pinned the Bulldogs on their 28 with 1:14 to play.
Loyola made one more first down, but ended the game on its 41-yard line.
“I’m surprised I didn't want to go for it right off the bat. When we called timeout, I said we’re going to punt it, and I think half of you guys (his players) said, ‘Nope, we’re going for it,’” Olson said. “And when I thought about it, we always go for it on fourth and one. But if somebody offers me fourth and three inches for a state championship, I’m going for it.
“We weren't going to punt it away and hope it happened. We wanted to make it happen.”
Gabriel finished with 21 carries for 129 yards and a touchdown rushing, and also caught four passes for 52 yards and a score. That gave him 326 points this season – second-most in MHSAA history, and final unofficial rushing numbers of 145 carries, 2,516 yards and 36 scores. The yards rank 20th in MHSAA history for one season, and the rushing touchdowns are 11th.
He did so running in part behind junior tackles Malik McDowell (6-foot-7, 290 pounds) and Kajohn Armstrong (6-5, 275), and Loyola certainly felt the impact Saturday when Armstrong had to leave the game early with an injury.
“Our seniors are the reason we’re here; they were our leaders although there were only five of them. But now it’s time for the other group to step up,” Loyola coach John Callahan said. “We had a lot of sophomores playing, a lot of freshman playing. I’m pretty sure I know what we did and what we didn't do, and we've got all offseason to work on and correct, and next season, to start over again.”
Kostreva ran 20 times for 182 yards and all three Ishpeming touchdowns, and also had 16 tackles. He’s one of 12 seniors who helped guide the program through a tough start to the fall after Olson’s son, Daniel, was found after committing suicide in July.
Jeff Olson said after this game wasn't about him, but Briones was quick to point out that the players certainly wanted to win in part for their coach and the memory of their former teammate.
“I didn't know how this year would go. But I know once I got on the football field, it was a relief for me,” Olson said. “It was where I really felt comfortable. It’s because of these guys right here. They made it comfortable for me.”
Click for full statistics and to watch a replay of the game. See below for the full press conference.
PHOTOS: (Top) Ishpeming running back Eric Kostreva (11) races down the sideline as Detroit Loyola's Anthony Frierson gives chase Saturday. (Middle) The Hematites celebrate their first MHSAA championship since 1979. (Click for more from Terry McNamara Photography.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)