Leader Re-Energizes Past Power Stevenson
By
Tom Markowski
Special for Second Half
November 22, 2019
Regardless of how one looks at it, Justin Newcomb is the right person for the right job at the right time.
Newcomb, 33, is one of the youngest head football coaches in the Detroit area, and he’s causing a stir. He’s in his second season at Sterling Heights Stevenson and the person most responsible for the Titans playing in an MHSAA Division 1 Semifinal on Saturday for the first time in a decade.
Stevenson (8-4), as an additional playoff qualifier, has played the underdog role to a T throughout the playoffs. There’s an advantage to that role, and Stevenson will take it up again when it takes on Davison (10-2) at Troy Athens at 1 p.m.
Once a football power, Stevenson fell back to the middle of the pack in the highly competitive Macomb Area Conference Red from 2010-18. Four times previously the program had reached an MHSAA Final, the last in 2009 when the Titans lost to Detroit Catholic Central, 31-21, in the Division 1 title game.
That was Hall of Fame coach Rick Bye’s 35th and final season at Stevenson. Since then, the Titans qualified for the playoffs three times and didn’t win a playoff game. That is, until this season.
“You’ve got goals,” Newcomb said. “You set goals at the start (of the season), and you just want to get the most out of (your) team.”
When Newcomb took over, the program had won just three games over the previous two seasons. The Titans were 4-5 overall in 2018, and just 1-4 in the MAC Red, which was won by eventual Division 1 champion Clinton Township Chippewa Valley. The average margin of defeat in those four league losses was 25.5 points.
“We took our lumps (in the MAC Red),” Newcomb said. “The challenge was getting kids to come out. When we first came in there was some interest lost. We had to beg some to come out. Now that we’re winning, kids are saying they want to come out.”
Despite his young age, Newcomb has coached high school football for 14 seasons. He started as an assistant under Mike Powell at Warren Cousino in 2006 when Newcomb was a student at Wayne State University. For 10 seasons he was the head varsity baseball coach at Cousino, but he gave that up when he took over for Powell as Cousino’s head football coach in 2017.
Though Newcomb finds himself in the right position at Stevenson, don’t view Stevenson’s sudden success as luck. Newcomb possesses an insatiable appetite for knowledge. If there’s a clinic to attend, you’ll likely find Newcomb there. And his ego doesn’t prevent him from talking to more experienced coaches to pry loose valuable information. Most often you’ll find Bye on the Stevenson sideline, not as an assistant but someone there whom Newcomb can confide in.
“Justin is positive and energetic,” Bye said. “He’s definitely not a guy who thinks he knows it all. He’s bought into everything, the Stevenson history, everything. He’s up on technology, much more so than I ever was. And he doesn’t let little things bother him. His practices have a tempo, and there’s little time wasted.”
Not lost in Newcomb’s system is his military background. After graduating from Wayne State with a teaching degree, he joined the U.S. Army Reserve in 2011. He continues to serve today in the Individual Ready Reserve (IRR).
“It has a lot to do with the way we coach,” Newcomb said of his military experience. “(Coaching) is a lot more than just what goes on on the field. There’s (teaching) leadership roles and being responsible. In our culture, it’s all about winning. It’s all about playing time. The kids get caught up in that.
“Their attitudes have changed. We had to address the group as a whole. We had guys that first year that said that they play linebacker, and that’s it. Others came in saying they just play one way. That’s not how we do it. You’re here to help the team. Now the kids are doing whatever we need them to.”
A prime example is junior Giovanni El-Hadi. A college prospect (committed to University of Michigan), El-Hadi had been told, by some outside of the program, that he was an offensive lineman and wouldn’t play defense. This season El-Hadi is starting on defense for the first time and said earlier this fall that his time spent on the defensive side has helped improve his speed.
Another two-way starter on the line is senior Sal Madonna. Madonna is a two-year starter, and he and his brother, sophomore Biagio Madonna, are the sons of assistant coach Carmine Madonna – who played for Bye during the late 1990s.
“For me, I’ve been a part of Stevenson football for a long time,” Sal Madonna said. “Last year’s team wasn’t as connected as much. This year we bonded together. We trusted Coach Newcomb’s style. Even last year as juniors (we knew) to be successful, we had to buy in. We didn’t have the same mindset last year. We’re playing with a lot more confidence now.
“This means a lot to me. I remember being in the stands (at Troy Athens) when Jason Fracassa threw a touchdown pass in the (2009) Semifinals. Just like this team, that team never gave up.”
This team rebounded from a 2-3 start with a 13-7 comeback victory over Utica in Week 6. That game, more than others, was the turning point of the Titans’ season. Newcomb made a switch at quarterback, moving Biagio Madonna from linebacker and switching fellow sophomore Jordan Ramsey from quarterback to slot receiver and running back. With Ramsey, Newcomb was running a zone read offense. With Madonna, Stevenson is running an option attack.
In the victory over Utica, Stevenson used a trick play to score the winning touchdown. Last week in the 9-7 Regional Final victory over Detroit Cass Tech, the Titans had a goal-line stand in the first half and scored the winning touchdown on a double pass. Madonna threw to Dylan Kleinedler, who threw to Ramsey for a touchdown early in the second half. A Ramsey interception ended the game with 14 seconds left.
The previous week against Macomb Dakota, Newcomb decided not to go for the tying field goal from 40 yards out, and instead called on Madonna to throw the winning touchdown pass to Ramsey with a minute to play. Stevenson won 38-35 against a team it had lost to, 40-14, during the regular season and before Newcomb had made the quarterback switch.
“We’ve been fortunate the last few weeks with trick plays,” Newcomb said. “(But) getting here is a testament on just how hard these kids have worked.”
Tom Markowski is a correspondent for the State Champs! Sports Network and previously directed its web coverage. He also covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS: (Top) Sterling Heights Stevenson players hoist their Division 1 Regional championship trophy after defeating Detroit Cass Tech last week. (Middle) Jordan Ramsey (5) breaks into the open against the Technicians. (Photos courtesy of the Stevenson football program.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)