Longtime Assistant Set to Lead Dakota
By
Tom Markowski
Special for Second Half
August 17, 2016
MACOMB TOWNSHIP – Greg Baur was content to continue coaching in the background, much like a supporting actor in a movie.
Baur, 46, had been an assistant football coach for 26 years at four different schools, most recently at Macomb Dakota. For 21 seasons he was a defensive coordinator, including the last 12 for the Cougars.
And he was good at it. In 2001, under then-head coach Mike Carr, Bauer was instrumental in guiding Clinton Township Chippewa Valley to its only MHSAA title, in Division 2. Chippewa Valley held Jenison to 139 yards in its 26-13 victory in the Final. In 2006 and 2007, Baur was with head coach Mike Giannone when Dakota won its two MHSAA Division 1 titles. That gives him the distinction of being the only Macomb County coach to play a big part in three MHSAA championships.
Last January, Giannone left Dakota to take the head coaching position at Warren DeLaSalle. The move took Baur by surprise – but it also started the wheels turning in his head.
Just once had Baur sought to be a head coach. When Carr left Chippewa Valley after the 2004 season, Baur applied to take over. When he didn’t get the job, Giannone quickly hired him at Dakota.
With Giannone gone, Baur made another bid at a head coaching gig. This time, he got it.
“I don’t remember the date,” Baur said. “I just remember it was a snow day. They called me and told me I had it. The first thing I did was make sure the staff would stay, and they did. Next I met with the players, and the kids were really excited about it.”
At most programs, going from a coordinator position to take over as head coach is akin to jumping into a pool after sitting an hour with just your feet in. Baur said it isn’t like that for him.
Sure there’s more paper work, and yes, the fundraising becomes more of his responsibility. But as far as the workload, it’s not as daunting for Baur as it might be for others. Baur has always been a workaholic.
“I’ve always worked extra hard,” he said. “I told my wife, this will amp things up. It’s 24/7. The good thing is the kids have grown up a bit. And it’s not work for me. It’s fun. I’m really excited to get things going. When you wait 25 years you look at what you can tweak here and there. Offensively, I’ll tweak it a little. Defense is the same. I’m still running it. I can’t see myself not coaching (the defense).”
In a sense, Baur has already experienced success. He convinced Carr to come out of retirement and serve as his offensive coordinator.
It’s come full circle.
There are a number of reasons why Baur hadn’t looked elsewhere for a head coaching job. He and his wife, Renee, live in the area, and their three children attend schools in the Chippewa Valley school district, of which Dakota is a part. Their eldest child, Jason, played football at Dakota and graduated this spring. He’s now attending Wayne State University and helping out with Dakota’s freshmen team.
Professionally, there isn’t a program in Macomb County that can match Dakota. It is the only school in the county with more than one MHSAA title, and the Cougars are consistently one of the state’s top teams. They’ve made the playoffs 15 consecutive seasons, and just once since 2003 have they failed to win a playoff game. Last season Dakota lost to Detroit Cass Tech, 16-10, in a Regional Final.
Given that, there’s a certain amount of pressure that comes with being the head coach of such a program. It’s similar to the pressure that’s on coaches like Ralph Munger at Rockford and Kurt Richardson at Clarkston. Those in the community not only expect them to win every year, but expect their teams to be a factor in the playoffs every year. A first-round loss is not only disappointing – it can also raise a few eyebrows.
Baur’s attitude? Bring it on.
“To me, it’s not pressure,” he said. “I love to compete. If all goes well, great. If not, then we move on. I might not be the smartest coach around, but no one is going to outwork me.”
During this time of year, time is scarce. Double sessions start at 9 a.m. and end at 3 p.m. There’s time for dinner, then its film sessions followed by an hour or two of quality time with his children.
“That hasn’t changed,” he said. “That was always the schedule. But now there’s paperwork, putting out fires.
“I love this. There isn’t a part of the job I don’t like. There’s no complaining. You get an opportunity, you make the best of it. I know there’ll be tougher times.
“Being a head coach, it never really crossed my mind. (Giannone) is relatively young. I thought he’d retire (as a head coach) here. It wasn’t something I was campaigning for.”
Baur owes much of his success and where he’s at to those who mentored him. A graduate of Sterling Heights Stevenson, he played and coached under one of Macomb County’s legendary coaches, Rick Bye. After four years, Baur went to Romeo and coached under Greg Ganfield. Ganfield was gave Baur his first shot as a coordinator. Four years later, Baur went to Chippewa Valley.
Carr showed Baur how to run a program, not just coach. He lectured him on how to deal with parents and their concerns. A bit overwhelming then, Baur has gained the experience where such responsibilities are more easily managed.
“(Giannone) wasn’t that much different,” Baur said. “Heck, he coached under Carr, too. But (Giannone) took the program to another level.”
As good as Dakota has been recently, expectations are even higher this season. The senior and junior classes did not lose a game on the freshman or junior varsity levels. Many outside the program, including Utica Eisenhower coach Chris Smith, have said this senior class at Dakota is one of the best they’ve seen.
Baur said one of his biggest tasks is to make sure this group doesn’t become complacent.
“I’m a players’ coach,” he said. “When it got real hot recently, I dialed back. They don’t even call me Coach. It’s like, hey Baur.”
Baur is just like one of the guys – except this time he’s playing the leading role.
Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTO: Greg Baur (right), the new head coach at Macomb Dakota, directs one of his players. (Photo by Tom Markowski.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)