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At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter.

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)

Marquette's Grant Simon (2) finds a hole to pick up several yards against Gaylord.

1st & Goal: 2024 Week 3 Review

By Geoff Kimmerly
MHSAA.com senior editor

September 16, 2024

What a difference a year can make.

MI Student AidWe are only one-third through the 2024 football regular season, and already several teams are outperforming how they finished a year ago – or are on the verge of doing so.

After a maximum of only three games played, 25 teams statewide have guaranteed they’ll finish with better records this fall than in 2023. Another 54 teams already have as many wins this fall as they had all of last season – and we note several of both groups below in this week’s review.

Bay & Thumb

HEADLINER Grand Blanc 22, Saginaw Heritage 21 Heritage’s emergence the last few seasons has made a powerful Saginaw Valley League Red even more competitive, and the title this season could be up for grabs until the end. Grand Blanc (2-1) sits atop the standings at 2-0 in league play thanks in part to Nate Szczembara blocking what would have been a winning Heritage field goal on this game’s last play. Click for more from WJRT.

Watch list Midland Dow 28, Mount Pleasant 7 After tough opening losses to two strong opponents, Dow (1-2) got its first win over another annual playoff qualifier, the reigning SVL Blue champion Oilers (1-2), who had defeated the Chargers 42-7 a year ago.

On the move Chesaning 47, New Lothrop 22 The reigning Mid-Michigan Activities Conference champion improved to 3-0 by doubling up last season’s league runner-up Hornets (1-2). Montrose 20, Durand 14 Staying the MMAC, Montrose (2-1) now might be Chesaning’s top challenger after defeating a Durand team (2-1) that was coming off a win over New Lothrop in Week 2. Frankenmuth 48, Alma 7 Frankenmuth (3-0) became the 14th program on record to reach 500 wins, this one making the Eagles 500-165-4 since the school opened in 1956.

Greater Detroit

HEADLINER Pontiac Notre Dame Prep 42, Grand Rapids Catholic Central 0 Notre Dame Prep already was considered among the elite in Division 5 this season, entering the weekend ranked No. 3 in the coaches poll. But the Fighting Irish (3-0) may now be the favorites after this stunning win over the top-ranked and reigning champion Cougars (2-1) – which followed NDP’s Week 2 victory over 2023 Division 7 champion Jackson Lumen Christi. Click for more from the Detroit News.

Watch list Rochester Adams 21, West Bloomfield 14 Ryland Watters scored twice during the second half and Adams (3-0) stopped West Bloomfield’s final rally six yards from a potential tying score to avenge a pair of losses to the Lakers (1-2) from a year ago, including in their District opener.

On the move Warren De La Salle Collegiate 38, Orchard Lake St. Mary’s 28 De La Salle (3-0) withstood a challenge from an improved St. Mary’s team (2-1) to set up this week’s meeting with reigning Catholic High School League Central champion Toledo Central Catholic. Detroit Catholic Central 45, Harper Woods 12 The Shamrocks (3-1) also continued to impress, scoring the most points that reigning Division 4 champion Harper Woods (1-2) had given up since 2021. Sterling Heights Stevenson 24, Clinton Township Chippewa Valley 7 After two straight sub-.500 seasons (although Stevenson did make the playoffs last year at 4-5), the Titans are 3-0 for the first time since 2009 after avenging a pair of losses to Chippewa Valley (1-2) from a year ago.

Mid-Michigan

HEADLINER Brighton 29, Northville 28 (2OT) Brighton (2-1) was another team to avenge a pair of 2023 losses during Week 3, after falling to Northville during both the regular season and Division 1 playoffs last fall. Northville (1-2) is the reigning Kensington Lakes Activities Association West champion, but the Bulldogs are one of three teams atop the standings early this fall thanks to winning this one on a double-overtime 2-point conversion. Click for more from the Livingston Daily Press & Argus.

Watch list Olivet 7, Lansing Sexton 0 The Eagles (2-1) bounced back from a Week 2 loss to Portland to avenge a 48-12 loss to Sexton (1-2) from a year ago – and pull within one more win of equaling last season’s victory total.

On the move Corunna 49, Ortonville Brandon 21 The Cavaliers (3-0) graduated some serious star power in the spring but just keep grinding, with this league-opening double-up of Brandon (2-1) extending their regular-season win streak to 12. East Lansing 38, Grand Ledge 21 East Lansing’s speed is immediately obvious and stunning, and the Trojans (2-1) bounced back from a Week 2 loss to Hudsonville by pulling away from the physical Comets (2-1) during the second half in front of an overflowing Homecoming crowd. Ithaca 35, Saginaw Michigan Lutheran Seminary 14 Ithaca (3-0) also gained an important early advantage with a league-opening win, as these two decided last year’s Tri-Valley Conference White title, won by the Yellowjackets.

Suna Chami (13) breaks down the sideline during Dearborn's 28-13 win over Livonia Franklin.

Northern Lower Peninsula

HEADLINER McBain 29, Beal City 25 McBain (3-0) ended Beal City’s 21-game Highland Conference winning streak, which dated to the start of 2021 and included three wins over the Ramblers. The Aggies (2-1) had defeated McBain 48-7 last season on the way to winning league, District and Regional titles. Click for more from the Cadillac News.

Watch list Ogemaw Heights 12, Gladwin 7 It wouldn’t be stunning if this eventually ends up deciding the Jack Pine Conference Division 1 championship – and it also wouldn’t be stunning if these two end up meeting again in the playoffs, as Ogemaw Heights (3-0) entered the weekend ranked No. 5 in Division 5 and Gladwin (2-1) was No. 8.

On the move LeRoy Pine River 21, Lake City 6 Pine River (1-2) has won only five games combined over the last five seasons, but this one could provide a spark as it was the Bucks’ first over Lake City (1-2) since 2016. Cheboygan 30, Elk Rapids 23 Cheboygan (2-1) is one of the season’s early success stories, as the Chiefs already have bested last year’s 1-8 finish – and with another win can guarantee their most since 2019. Boyne City 45, Charlevoix 21 This was a major victory for Boyne City (2-1) heading into a loaded Northern Michigan Football League Legends schedule, as Charlevoix (1-2) is the reigning champion in the NMFL Leaders and Boyne finished third in the Leaders last season.

Southeast & Border

HEADLINER Hanover-Horton 49, Grass Lake 21 Hanover-Horton (3-0) continues to look like a team with promising possibilities this fall, and this win was notable for several reasons – it guaranteed the Comets will finish better than last year’s 2-7 record, avenged 32-22 and 28-6 losses to Grass Lake from last season, and came against a Warriors team (2-1) that has finished below .500 only once over the last 22 seasons, according to Michigan-Football.com. Click for more from the Jackson Citizen Patriot.

Watch list Jackson 28, Tecumseh 20 We’ll know more once the Southeastern Conference White schedule gets rolling – Jackson also started 4-1 last season and finished 4-5. But the Vikings are 3-0 after this league opener, and that’s included avenging last year’s loss to Monroe.

On the move Ottawa Lake Whiteford 44, Buchanan 16 This was a solid bounce-back for the Bobcats (2-1) after a Week 2 loss to Ida. Buchanan is 1-2 against an opening schedule of teams that are a combined 7-2. Hudson 16, Ida 8 After a reasonably close opening loss to still-undefeated Fowler, Hudson (2-1) has handed first defeats this season to Dowagiac and now the Bluestreaks (2-1). Michigan Center 14, Jonesville 6 Michigan Center (1-2) was another team with a difficult opening slate, but the Cardinals got on the board with this win over a Jonesville team (1-2) that finished Cascades Conference West runner-up a year ago.

A Traverse City Central ball carrier works to secure possession during a 49-14 loss to Davison.

Southwest Corridor

HEADLINER Constantine 31, Schoolcraft 29 (OT) Constantine (3-0) extended its winning streak in this rivalry to three with a second-straight by one score, stopping Schoolcraft’s 2-point conversion attempt in overtime to finish the victory. Schoolcraft (2-1) had pulled even with 1:09 to play in regulation after the teams traded leads five times. Click for more from the Kalamazoo Gazette.

Watch list Berrien Springs 28, Traverse City St. Francis 14 The Shamrocks (1-2) may have started 0-2 for the second season in a row, but they made a splash by handing the Gladiators (2-1) their first defeat of the season. This one could mean a lot later as well as Berrien Springs works to extend a decade-long playoff streak.

On the move Galesburg-Augusta 17, Allegan 14 With back-to-back wins over Cassopolis and now Allegan (2-1), Galesburg-August (2-1) has equaled its win total of a year ago. Lawton 27, Kalamazoo United 18 Lawton (2-1) was coming off a loss to St. Francis but found its footing in handing United (2-1) its first defeat. Niles 56, Three Rivers 6 Niles (2-1) opened its Wolverine Conference schedule with a 10th-straight league win and has scored at least 49 points in all 10.

Upper Peninsula

HEADLINER Marquette 30, Gaylord 0 Marquette’s opening statement on this season keeps getting louder, as the Sentinels are up to two losses avenged from a year ago – they fell to Gaylord 37-16 in 2023 – and they have yet to give up a point, outscoring their first three opponents by a combined 136-0. The most major test yet is coming up, as Marquette travels to Lowell this week. Click for more from the Marquette Mining Journal.

Watch list Gwinn 33, L’Anse 6 Gwinn (2-1) had only four wins over the last three seasons combined, and both last year against the same opponent. But the Modeltowners opened this fall by avenging a 2023 loss to Bridgeport and have now equaled last season’s total of two victories – with plenty of opportunities to add to that coming up.

On the move Negaunee 29, Calumet 0 The Miners (3-0) will head into this week’s major clash with Kingsford coming off their first shutout of the season having stopped a Copper Kings offense that had put up 80 points over two victories to start the fall. Houghton 38, Hancock 16 The Gremlins (1-2) have won three straight over their neighbors and will see Hancock (1-2) again in the regular-season finale. Menominee 58, Ishpeming Westwood 19 This early surge has played out almost identically to the start of last year’s run to the Division 7 championship game, as Menominee has scored a combined 170 points and given up just 25 over the first three weeks.

West Michigan

HEADLINER Grand Rapids South Christian 41, Grand Rapids West Catholic 38 The Sailors (3-0) will come barreling into the Ottawa-Kent Conference Green schedule this week after a second comeback win and this one against the No. 2-ranked team in Division 5. The Sailors trailed 24-14 at halftime before rallying and sending the Falcons to 1-2. Click for more from FOX 17.

Watch list East Kentwood 41, Caledonia 35 East Kentwood’s anticipated rise may be starting. The Falcons ended a three-game losing streak against Caledonia – and hadn’t scored in their previous two meetings with the Fighting Scots (2-1). East Kentwood (2-1) needs one more win to equal last season’s total.

On the move Grand Rapids Forest Hills Central 17, Grand Rapids Forest Hills Northern 14 This was the closest game these rivals have played since restarting their series, but FHC (3-0) prevailed again to make it 10 wins in 10 meetings since 2016. Hudsonville Unity Christian 44, Ada Forest Hills Eastern 20 Unity Christian (3-0) is on its way back up after winning just three games a year ago. FHE (2-1) had entered the weekend No. 4 in Division 4, one slot ahead of the Crusaders. Big Rapids 33, Reed City 14 This matchup played a big part in deciding the Central State Activities Association Gold title a year ago, and could again with reigning co-champion Big Rapids (2-1) in a good spot after handing Reed City (2-1) a first loss.

8-Player

HEADLINER Climax-Scotts 56, Adrian Lenawee Christian 35 Lenawee Christian (1-2) jumped out to a 14-0 lead, but Climax-Scotts (2-1) took over from there to avenge last season’s 56-16 Regional Final loss to the eventual Division 2 champion. Click for more from the Battle Creek Enquirer.

Watch list Ishpeming 50, Gaylord St. Mary 28 It’s been common to see traditionally strong 11-player programs move to 8-player and find immediate success, and Ishpeming looks like it could be the next. The Hematites were 7-4 in 11-player last season and are off to a 2-0 start with this win over playoff regular St. Mary (2-1).

On the move Crystal Falls Forest Park 42, Norway 20 The Trojans (3-0) ended a string of two straight losses to the Knights (2-1), and after falling to them 40-6 last season. Grand Rapids NorthPointe Christian 46, Bridgman 38 A week after Bridgman’s 35-game winning streak ended, NorthPointe (2-1) handed the Bees (1-2) a second-straight defeat, avenging last year’s 28-8 loss. Portland St. Patrick 56, Mount Pleasant Sacred Heart 49 The Shamrocks (3-0) had lost to Sacred Heart the last two seasons, including by just a point a year ago. Vestaburg 38, Carson City-Crystal 30 Vestaburg ended its 21-game losing streak, and against a league champion from 2023.

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PHOTOS (Top) Marquette's Grant Simon (2) finds a hole to pick up several yards against Gaylord. (Middle) Suna Chami (13) breaks down the sideline during Dearborn's 28-13 win over Livonia Franklin. (Below) A Traverse City Central ball carrier works to secure possession during a 49-14 loss to Davison. (Top photo by Cara Kamps, middle photo by Douglas Bargerstock, below photo by Terry Lyons.)