'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)
Hackett Mentor's Care Sparked Lifetime in Hoops for BCAM President White
By
Pam Shebest
Special for MHSAA.com
July 24, 2026
KALAMAZOO — When Kevin White counsels an unruly student, he usually understands what’s going on.
At one time, he was that student.
For the dean of students at Kalamazoo Hackett Catholic Prep, White’s life has come full circle.
He thrived while attending St. Monica Elementary School as a child, but after his father Damon passed away in 1989, the family moved to Portage and he changed schools.
“Eighth and ninth grades there was a change in behavior and grade point average,” White said. “Right about Christmas break, I had three gentlemen in my living room.
“Mike Smith, Shawn Potts and Nib Reisterer were having a conversation with my mom. They were worried about the direction I was headed and I think somehow those three came up with a plan to get me back (to Hackett).
He soon realized he needed the structure, discipline and smaller class sizes available there. But the worst part of transferring to Hackett was that he had to sit out the upcoming basketball season.
“I was not allowed to play right away because they decided my grades weren’t good enough to play, only to practice,” he recalled. “To sit on the bench as a high school kid with a bad GPA, and (bad attitude), it was like when I was little. If I wanted to do things, I had to do them the right way.”
At Hackett, he was reunited with Reisterer, his mentor who put him through some tough workouts.
“They were some of the hardest workouts I ever had because I had to go back to changing some bad habits, which changed pretty quickly,” White said.
He also had to face the players he idolized as a child when they asked why he wasn’t playing.
“That’s when I knew I had to kick it into gear because I didn’t want to let those guys down,” White said. “They said, ‘You wanted to wear that jersey since you were in fifth grade.’ My mom says peer pressure is the best pressure.”
Learning from the best
White first encountered Reisterer, who changed his life, during elementary school.
After losing his father, White would have to remain at school until his mother, Sheila, who was a police officer, picked him up.
“This gym teacher was, ‘Hey, do you want to hang out in the gym?’ Then he said he had basketball practice at 5 and did I want to come with him to practice? And he’s been stuck with me ever since,” White recalled. “It turned into ‘can I come to practice’ to ‘can I go to a couple games?’ Then I got to ride the bus. Then the Reisterer vacations at the lake became ‘Kevin’s coming too.’ There was a time when the Reisterers became my extended family, and within that came a basketball family.”
Reisterer, who was physical education teacher at St. Monica, said he knew White’s situation and wanted to help.
“My son Ryan was only a couple years younger than Kevin,” he said. “Ryan just adored him, and Kevin became my second son.”
Reisterer, who was also Hackett’s head boys basketball coach, noted, “Kevin became my ball boy. He came to every practice and did all the drills with the kids. He led the team in warmups before the game and became quite a celebrity himself.”
The highlight of his younger years was riding the bus with the Irish players, White said.
“Doing my third-grade homework with them showing me how to do the math problems and arguing about giving me the answers or not giving me the answers,” White laughed.
“The reward was, if you behaved in school you got to go to the games. So it was real easy to behave because I wanted to hang out with the high school guys and be on the bench.”
That sparked his love of basketball.
White graduated from Hackett in 1998 and then played at Glen Oaks Community College. With thoughts of prolonging his career in basketball after college – he went on to graduate from Western Michigan University – White remembered words he heard in passing.
“The guy said, ‘You might be able to play for a long time, but you’ll coach a lot longer than you’ll play if you start coaching right away,’” White said. “As a young guy, you hear it but you don’t think about it.
“Then you get into coaching and start working camps and going to the Final Fours and start networking. I like playing, but I love teaching the game. It’s been fun doing it that way.”
Reisterer said White wasn’t going to “set the world on fire” as a basketball player, but he worked his way through the coaching ranks, from instructing young kids and contributing at summer camps to filling roles at the high school and college levels, learning at each stop.
“He has quite a network of coaches and a lot of experience,” Reisterer added.
Prioritizing family life
As an assistant coach at Kalamazoo College, White met athletic trainer Kathleen O’Farrell and was immediately smitten. He credits her with making him more detailed and organized.
They eventually married and have two children – Vincent, 7, and Riley, 3.
“Vincent is at the age where he wants to come to practice with dad,” White said. “People ask if he’s going to play basketball.
“Right now he loves to swim, loves to play soccer. I love that because I can just sit there and be Dad.”
Vincent not only goes to practice with his dad, but has his own whistle, his own spot in the locker room and his own practice plan.
“He’s in charge of the clock,” White added. “I make him sweep the floor because I had to sweep the floor when I was young. If he decides to coach, I wouldn’t be upset.”
White called his daughter a “mini-me.”
“She will say hello to anyone,” he said. “She’s got confidence, she will speak up. If she doesn’t like something, she will tell you.”
White honed his coaching skills as an assistant to several college and high school coaches, including at Hackett last season, and discovered that working at the same school where he coaches is special.
“I will tell any young coach, if you can get a high school job in today’s age and work in the school, that’s a win-win,” White noted. “The relationship with players is an advantage of working in the school because you’re with them during the day and after school, a lot of times more than they’re with their parents.”
White is running the summer basketball program at Hackett, but that’s not all the gregarious coach is doing.
As the current president of the Basketball Coaches Association of Michigan (BCAM), “We run an event called Reaching Higher,” he said. “High school teams are selected from all over the state and they come for two days to play at Grand Valley University.
“It’s open to college coaches all over the country to watch the top high school players from the state.”
He was also involved in Midwest Live where 20-40 Michigan teams compete against teams from Ohio, West Virginia and Pennsylvania at Cedar Point.
But next month, White will be back at Hackett, working to keep students on task.
“I see a lot of my classmates and myself in students today,” White said. “Yes, times have changed, but kids still want to be taken care of and want to be treated well and have support. Yes, some discipline comes with my job, but it’s also built on relationship and trust.
“I want (alumni) to come back and tell current kids that yes, Mr. White was hard on me about x, y and z, but when I needed something, he was there for me and if I didn’t follow through, he made sure I did.”
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PHOTOS (Top) At left, fifth-grader Kevin White celebrates with the Hackett boys basketball team in 1991. At right, White huddles with his players this past season while serving as an assistant with the Irish varsity. (Middle) White stands for a photo with BCAM Executive Director Dan Young. (Below) White poses with wife Kathleen and children Vincent and Riley. (Photos provided by Kevin White.)