Meet Jared Smith, P-W's Record Setter
November 10, 2016
By Geoff Kimmerly
Second Half editor
WESTPHALIA – Jared Smith saw the parking lot full and cars lining Clintonia Road to the west and Centerline Road south of Pewamo-Westphalia’s stadium Saturday as his Pirates prepared to kick off their District Final against Saugatuck.
He knew once again there was no place else he’d rather be.
And that goes to the core of what Smith would tell anyone who might be curious about the senior back making a run at the MHSAA’s career rushing yards record.
Smith showed a little to the statewide audience with 149 yards and a touchdown in P-W’s 22-16 loss to Ishpeming in last season’s Division 7 Final at Ford Field. But with most of his games over the last three-plus seasons played for a 300-student school on rural fields like his on the Clinton/Ionia County line, there are probably a few more eager to see the back they’ve mostly only read about as he’s made his run at 8,000 yards.
“I guess I’m just a hard-working kid from a small town,” he said Monday in explaining how he’d describe himself to those who haven’t seen him play. “I grew up in a great community that loves football, and they’re always out here supporting it. And I wouldn’t rather be anywhere else.”
Smith heads into the Pirates’ Division 7 Regional Final on Saturday at Traverse City St. Francis with five MHSAA football records and ranking second or third in three other categories, and he will graduate in the spring on a short list of the most accomplished high school backs in Michigan history.
He helped carry the Pirates to the cusp of their first MHSAA title last fall with a single-season record 3,250 yards and 53 touchdowns – his scores set records both for total touchdowns and total rushing TDs in one season – on 315 carries, which came out to 10.3 yards per carry and a touchdown every sixth time he ran the ball.
This fall, Smith has only 2,318 yards on 197 carries (11.8 per rush) with 34 scores on the ground – giving him an MHSAA-record 119 rushing touchdowns for his career with at least one more game to play. Total over three seasons and parts of a fourth – Smith came up in Week 6 to back up Ross Wolniakowski as a freshman in 2013 – he has run for 7,930 yards, only 501 shy of the career record set by East Grand Rapids’ Kevin Grady, Jr., from 2001-04.
Another big finish would allow fans outside mid-Michigan and those who follow our smallest schools one more glimpse at the player who will end up all over the MHSAA record book. But in the meantime, here’s a primer based on viewpoints from those who have coached the 6-foot, 205-pound hammer, and those who have tried to stop him.
“I tell them that he is the same kid that he was when I brought him up as a freshman,” P-W coach Jeremy Miller said. “He hasn’t changed. His outlook, his work ethic. He’s a tremendous teammate, a tremendous kid to coach. I’ve never had to say two words to him: ‘Hey, knock it off. Be quiet. Pay attention. You’re not working hard.’ So he’s a tremendously gifted athlete, but he has all the intangibles to be every coach’s dream. He really does.”
Smith came up to varsity as a freshman, again mostly as the scout team back, but he picked up 226 yards and four touchdowns to begin his record book march.
He’ll be the first to explain how much of his last three seasons have been a result of a strong cast around him. Anchor Matt Fox was the only member of last season’s offensive line to graduate – leaving now-seniors Dominic Spitzley, Austin Thelen and Devon Pung and junior Isaiah Schafer to form a veteran nucleus. Thelen suffered a season-ending knee injury on the first play of this season, but senior Nick Jandernoa – pulling off the rare double as a cornerback on defense – took Thelen’s spot at offensive guard, while 6-foot-5 senior Nolan Hagen has moved from tight end last year to play the other guard and senior Jason Smith has taken on that tight end spot key to the blocking scheme.
Smith also has benefitted from last season’s starting tight end, junior Bryce Thelen, now playing fullback, and the return of junior quarterback Jimmy Lehman, a threat through the air. Senior Ryan Smith is an option quarterback who switches in and can pull some of the attention away from his lead back.
But if Jared Smith was just a great small-town back, more programs would have one like him – and only a few players at that level the last few years have been comparable.
One is Saugatuck’s Blake Dunn, who Saturday finished his four-year varsity career with 6,954 yards on the ground. The Indians are one of few teams to play P-W close the last two years, falling 38-28 in a 2015 District Final before being edged 25-19 last week – games in which Smith ran for 300 yards and two touchdowns and then 210 yards and two scores, respectively.
“He has great leg strength, great balance, and then on top of that, his vision and his ability to cut back really make him unique,” said Saugatuck coach Bill Dunn, also Blake’s dad, whose team has navigated the Southwestern Athletic Conference the last two years to go a combined 20-2. “What he did last year versus this year was very similar. His running style was very similar. Our preparation was to not let him cut back, but he’s got a very good offensive line, and you have to give credit to those guys as well.
“(But) absolutely, I think he’d do well in any league. Just with his size alone, and the fact that he can run.”
Laingsburg coach Brian Borgman is among those from the Central Michigan Athletic Conference who have appreciated Smith’s work – but won’t miss trying to stop it. The 15-year Wolfpack coach, who played collegiately at Bowling Green, has watched Smith help the Pirates win 14 straight league games and 27 of 28 over the last four seasons.
After this fall’s 40-7 P-W win over Laingsburg – which won eight games for the second straight season – Borgman told Smith, “Congratulations” and also he was glad he wouldn’t have to plan for him again.
“When he was a sophomore, he basically was just an outside runner, able to take the ball to the edge. They didn’t ask him to take it between the tackles much,” Borgman said. “But as he’s matured, as he’s been lifting, with his strength – he’s become a bear to take down. (And) just his confidence. Our game we played in a downpour. They direct snapped to him and we were able to corral him for a quarter and a half, but you never saw him get worried. He kept his cool, kept his poise and eventually ran right past us” for 271 yards and two touchdowns.
“He is by far the most talented player I’ve had to try to defend,” Borgman added. “His special blend of power, speed, vision and balance make him so dangerous. He gives a lot of credit to the O-line in front of him, as well he should, but I’ve seen him turn a blown play into an 80-plus yard TD all by himself. He is a rare talent, and I wish him well in the future.”
That future is something Smith knows he’ll eventually have to figure out and feels a little bit of pressure to get started – but there’s another potential trip to Detroit to plan first.
Despite his success, while also starting at linebacker – and carrying a 3.97 grade-point average – Smith isn’t getting as much college interest as one might expect. He mixes that physical running style with speed; he made the MHSAA Lower Peninsula Division 3 Track & Field Finals in the spring for 300-meter hurdles and as part of the 1,600 relay. But his 4.65-second 40 time isn’t considered “top-end” – “But give him the football and see if you can tackle him,” Miller said.
And Smith learns. He scored the first points of the Division 7 Final and had 100 yards by halftime. But what Smith remembers instead is that he fumbled – a rarity at the time, but Smith hasn’t fumbled once this season.
And he’s only improved as a leader too, driven more by team aspirations than trying to one-up his records or add to the growing pile.
“The biggest motivator for me was coming off that loss at states,” Smith said. “Other than that, I just enjoy coming out here and working.
"(The 2015 Final) was just a game where we could've come out and done a lot of things better. We were so close, and just came up a little short. ... Now that's our ultimate goal. Everyone is working for it."
Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in Jan. 2012. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.
PHOTOS: (Top) Pewamo-Westphalia's Jared Smith came into this season with single-season rushing and touchdown records. (Middle) Smith works for yardage against Ishpeming during last season's Division 7 Final. (Click to see more from HighSchoolSportsScene.com.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)