New Football Coaches Rise for PCCP Schools
By
Tom Markowski
Special for Second Half
August 30, 2018
CANTON – Athletically, the Plymouth-Canton Community School system is like no other.
Canton, Plymouth and Salem are the three high schools and all equally share student-athletes, who are randomly assigned to one of the three high schools in seventh grade.
This football season there is an added twist for the football players. All three schools have new varsity head coaches.
Former assistant Andy Lafata has taken over at Canton, while Brian Lewis has taken over Plymouth after leading Ann Arbor Gabriel Richard last season and Justin Reed brings championship experience to Salem after most recently assisting at Warren DeLaSalle and then Livonia Clarenceville.
“We’re finding out as coaches that the seniors don’t care that there is a new coach,” Lafata said. “There are goals that are attainable. They have high expectations. They don’t care who’s coaching. They want results.
“Plymouth (as a school district) has high expectations. It doesn’t matter (who the head coach is). What you learn is the kids are still the same. And we owe it to them to be the best coaches we can be.”
Two started 1-0 last week, Plymouth downing Livonia Stevenson 35-11 and Salem defeating Wayne Memorial 23-14. Canton opened with a 35-21 loss to Livonia Churchill.
Athletes’ expectations may be the same at all three schools, but as noted, the district is unique. Without being specific to the point of confusing, here’s the nutshell on how PCCS students are assigned to a high school:
As noted above, students entering seventh grade in the district are assigned at random, by computer, to one of the three high schools. It doesn’t matter where they want to study or whether they want to play football at Canton or softball at Plymouth or soccer at Salem. A student’s name is in the computer, and the selection process plays no favorites. If a student transfers into the school system, that student also has a 33 percent chance of attending any of the three schools.
Individual classes, however, can be a mix of students from all of them. It’s common for a student at Plymouth to have algebra classmates from Canton or Salem. You could have a student sitting next to you, and on Friday that same student could be doing his or her best to tackle you in the open field. All three high schools are located on the same campus, so classrooms are equally accessible to students from all three.
Still with me? In addition there is just one marching band that represents all three schools – and the only time it plays during a football game is during homecoming for each.
Back to football. Of the three programs, the players at Canton might appear to have the easier time adjusting to the new coach. Lafata is a 2005 graduate of Canton and spent the last 10 seasons as an assistant coach under Tim Baechler, who retired as head coach following last season's 10-2 finish. Lafata was the starting center on the 2005 team that, with Baechler at the helm, reached the school’s only MHSAA Final – losing to Rockford, 31-21, in Division 1.
Reed, Salem’s new coach, is leading a program for the first time. His previous coaching experience, seven years in all, was split as an assistant between four schools – Royal Oak, Sterling Heights Stevenson and Warren DeLaSalle and, most recently, at Livonia Clarenceville in 2017. The Rocks finished 5-5 last season.
At 29, Plymouth’s Lewis is the youngest of the trio, but he does have experience as a head coach after leading Ann Arbor Gabriel Richard in 2017. Plymouth is coming off a 4-5 season, and his Gabriel Richard team was 7-3.
Lafata, 30, also benefitted by being hired in February. Reed was hired in early June, Lewis a few weeks later.
“To tell you the truth, having three schools on campus is unusual,” Lewis said. “We just focus on ourselves. The other things that happened (in the district) doesn’t affect us. The challenge for me, (Plymouth) is bigger than Richard. The bigger challenge is, I’m an east-sider. I have to learn the different nuances of how they run things here. It’s a work in progress. I have great administrative support. I’m hitting the ground running.”
Lewis was wise to surround himself with coaches who have experience at the high school and college levels. One important hire was his father Mike Lewis, a longtime defensive coordinator at DeLaSalle and Detroit Catholic Central, Mike’s alma mater. Lewis also lured Mike Mach away from Catholic Central where his father, the legendary Tom Mach, coached for 41 seasons. Cory Zirbel, a former University of Michigan offensive lineman, is also on the staff. Zirbel coached with Rich Rodriguez at Arizona.
Lewis played football at DeLaSalle and then cut his coaching teeth at his alma mater, Michigan, as an offensive analysist – or what Lewis termed as a sort of graduate assistant, from 2012-14. When Brady Hoke was fired as U-M’s head coach, Lewis decided to place his family (he has a wife, Teddi, and a 1-year-old child, Evelyn) above a potential college coaching career as he pursued teaching and coaching at the high school level instead.
Reed, 34, spent his first three seasons as an assistant at Royal Oak before going to DeLaSalle under Paul Verska, and he helped the veteran coach win the Division 2 title in 2015. He’s been working toward this kind of opportunity.
“To have your own program, for the first time, the hardest thing is to convince the community that it’ll work,” he said. “For Andy it’s different. It’s a carryover.
“It’s a positive atmosphere here. They’re craving for success. We’re adding kids all the time. I got my 35th player (on varsity) the day after our first scrimmage. We have a freshmen team, too. They didn’t have one last year. It’s invaluable. It was a lot of work. I was kind of like a salesman.
“It’s an exciting time. For all three of us.”
Lafata, by all accounts, was the right person at the right time to replace Baechler. The retired coach had built the program into not only one of the best in the Detroit area, but one that competed well throughout the state. Since 1999, Canton has made the playoffs every season but one. The Chiefs came within one play of reaching the Finals a second time but lost to Detroit Cass Tech in a 2015 Semifinal, 48-41.
“Last year we knew every week was a special week,” Lafata said. “We all knew Tim would leave once his son (Lou, a linebacker) graduated. It was like being a senior when you knew this would be the last year that this group would be together.”
Lafata also is the offensive coordinator, a position he held under Baechler. Don’t look for Lafata to change the way Canton plays, especially on that side of the ball. The Chiefs will continue to run the full-house, T-formation with double tight ends and on occasion slip a receiver out wide with one of the three backs on a wing.
“Canton stays Canton,” he said. “We coach what we know.
Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS: (Top) Clockwise from left: Salem coach Justin Reed, Canton coach Andy Lafata and Plymouth coach Brian Lewis. (Middle) Lafata stands for the national anthem with his players. (Below) Salem players celebrate last week during a win over Wayne Memorial. (Photos submitted by respective athletic departments.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)