NFHS Voice: Campaign Touts Benefits of High School Football
By
Karissa Niehoff
NFHS Executive Director
May 21, 2021
A full return to high school sports and performing arts programs – that’s the hope for this fall in schools across the country.
After a year of unprecedented challenges in keeping these programs going due to the pandemic, which included 11 states that conducted their primary football season this spring, there is great optimism as we look to a new school year.
Even in those states that were able to conduct activities last fall, attendance restrictions kept many fans out of stadiums and watching games online. However, with vaccine eligibility now at 12 years of age and older and with vaccinations continuing during the next three months, the likelihood of routines and traditions returning this fall grows stronger each day.
And there is no tradition more anticipated than the full-scale return of high school football. While there were 34 states there were fortunate enough to conduct football at some level last fall, the routines were anything but normal.
This fall, however, we anticipate a return to the energy and excitement of the 2019 season when 1,003,524 boys participated in 11-player football. That total marked a decline of only 2,489 from the previous year and was a good sign of a renewed confidence on the part of parents and student-athletes that concerns about the risk of injury were being addressed.
While boys participation in 11-player football has exceeded one million participants every year since 1999 and is overwhelmingly the most popular boys sport, there have been concerns about declines in past years.
Last fall, the NFHS and the National Football League announced a partnership to promote the growth, understanding and support for football at the high school level. The NFHS and NFL have been studying participation trends, developing educational tools and striving to restore confidence in students and parents that the sport is, in fact, more focused on risk minimization than ever before.
As a result, the springboard to the return of high school football next fall begins this week with the launch of the #ThisIsHSFootball campaign. Through this effort over the next few months, the NFHS will be reaching out to coaches, students, parents, officials, athletic directors and others with research information, participation trends and data on various risk mitigation efforts that, we believe, continues to make high school football safer than it has ever been.
As a part of this effort, the NFHS produced a video entitled “This is High School Football” designed to detail the benefits of participation in high school football.
As the video states, more so than at any other level of play, parents should feel good about their kids playing high school football.
>Here are some of the many educational and medical safeguards put in place the past 12 years to offer parents a comfort level about the safety standards that are a part of high school football.
► Concussion research and education. All NFHS high school playing rules require a student who is exhibiting signs of a concussion to be removed from the game and not allowed to return until the student has been cleared by a medical professional. Thanks to education and training on the part of students, coaches, trainers, parents and others, research data has shown positive trends in concussion rates. In a recent five-year period, concussion rates during practices dropped from 5.47 to 4.44 concussions per 10,000 athletic exposures.
► Concussion in Sport Course. This free online education course has been available through the NFHS Learning Center since 2010, and millions of individuals have taken the course for a deeper understanding about concussions.
► Concussion Laws. By 2014, every state had adopted state concussion laws that established mandatory protocols, and every state high school association has adopted policies that limit contact during preseason drills and in practices during the season.
► Football equipment. Manufacturers continue to produce higher quality equipment every year, and high school coaches are doing a much better job at teaching and coaching the rules of the game and making attempts to minimize risk of injury for players.
► Emergency Action Plans. Thanks to the NFHS Foundation, a copy of the “Anyone Can Save a Life” emergency action plan originally developed by the Minnesota State High School League was sent to all state high school associations and their high schools, and all schools have access to an AED to help save lives.
► Playing Rules. Risk minimization is a major focus of every NFHS sports rules committee. In football, helmet-to-helmet hits are not allowed.
High school football has been a significant part of schools, towns and communities across America for almost 100 years. The NFHS is committed to making the sport as safe as possible for the millions of kids who will play the sport in the years to come.
Dr. Karissa L. Niehoff is in her third year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.
Beaudrie's Rebuild of Jefferson Football Gaining Speed with Fast Start
By
Doug Donnelly
Special for MHSAA.com
September 17, 2025
NEWPORT – Rob Beaudrie has found the secret formula to building a winning football team.
Take over as head coach. Tap his freshman son (even if unexpectedly) as the starting quarterback. Mix in a couple of years hitting the weights, consistent offseason workouts and getting the underclassmen to buy into the playbook and new culture.
Oh, and winning a few games doesn’t hurt.
“Kids like to win,” Beaudrie said. “They don’t want to go out and practice two or three hours every day and go 0-9. It’s not fun for them. These kids have bought in. They’ve been playing football together since they were in youth football. It’s a good experience for them.”
Beaudrie is the head football coach at Monroe Jefferson, a Division 6 school in Newport, along the shores of Lake Erie and home to the Fermi 2 nuclear power plant. The Bears were once a football power, winning the Class BB championship in 1994, but have struggled for the last 20 years or so.
Being from the area, Beaudrie knew all about Jefferson. He took the job three seasons ago. He stayed on the course and things slowly improved.
This year, everything has come together as the Bears are off to a 3-0 start for the first time since 2006. One more win and they’ll have more victories than in any one season since 2016, which was the last time Jefferson qualified for the playoffs.
“We’ve come a long way,” Beaudrie said. “We are doing a lot of things right. We are attacking the ball, pursuing. We’re blocking together. There are still some growing pains. We are young in some areas, but they’ve come along well. They are very talented.”
Beaudrie inserted his son Luke, then a freshman, into the starting quarterback role his first year as head coach. It was an unexpected move because Luke had been a slot receiver or running back while playing youth football and middle school football. When the player Beaudrie expected to be the starting quarterback quit the team, Beaudrie turned to his son.
“He’s not a true quarterback, but he’s learning,” Beaudrie said. “He’s learned to understand the offense and read the defense. He’s a leader.”
In Jefferson’s 52-21 win over Milan on Friday, Luke Beaudrie returned a kickoff 99 yards, had touchdown runs of 65, 2, 50 and 32 and returned an interception 89 yards for a touchdown – all in the first half.
“He’s a special athlete,” Rob Beaudrie said. “He was never tackled in middle school. He’s very fast and has great vision.”
Luke said he has adapted to being the quarterback.
“When I first started, I didn’t think it was for me,” he said. “But you have to have the mindset ‘whatever is best for the team.’ I started learning it, and now I’m more comfortable.”
Through three games, Beaudrie has 487 yards rushing, 243 yards passing and has scored 13 touchdowns.
The Beaudries have used this same game plan before, but at a different school. Rob was head coach at Erie Mason, a program that had struggled. His son Noah became the starting quarterback as a freshman, went through some growing pains, but developed into an all-stater his senior season as Mason won a league championship.
Noah went on to play college football at Mount Union University (Ohio) where he quarterbacked the Purple Raiders into the Division III national championship game last season. This year, Noah transferred to Adrian College where he is the starting quarterback and has the Bulldogs off to a 2-0 start.
Being close to home has allowed him to serve as an assistant coach for Jefferson.
“The schedules line up really well,” Rob Beaudrie said. “He can be at (our) practice just about every Sunday and Monday and can be at most of our games. He helps Luke out a lot. He’s brought a lot of college experiences with him to the playbook.”
Another former player Rob had at Mason, Tanner Herrera, is helping coach the Jefferson offense.
“I didn’t want to do it all,” Beaudrie said. “I offered him the OC (offensive coordinator) job, and he’s run with it.”
Beaudrie said he thought this could be the year Jefferson turned things around. The Bears still have a difficult Huron League schedule ahead of them. This week they take on Riverview, then have Flat Rock and Division 7 No. 1-ranked Monroe St. Mary Catholic Central.
“The good thing is, these kids don’t know what they don’t know,” Beaudrie said.
Roster numbers have gone up steadily since Beaudrie took over. His first season the Bears had 23 players in the entire program. Last year they had 36 players in all and no seniors. This year Jefferson counts 61 players – plenty enough for a JV and varsity program.
“That has been a huge help,” he said.
The first two years weren’t easy as he brought his system to Jefferson. He faced skepticism over the team’s passing attack. For years, even decades, Jefferson was known for its rushing offense; at one time, the Bears would go weeks without attempting a pass.
“This is all new at Jefferson. People would tell me, ‘They don’t know anything about passing the ball; you can’t do that,’” Beaudrie said. “I told them, ‘You’d be surprised what kids can learn.’ We came in and did our thing. We were out-manned a bit the first few years.
“Sometimes the first couple of years you get a new coach in, and some people don’t like what you are doing. It wasn’t going to ruffle my feathers. I have thick skin. There’s a plan, and you have to trust the process, trust the system.
“Now, the kids are excited, the parents are excited, everyone is excited. Everybody likes a winner. I’m excited to see what happens next year as well, but we are going to enjoy these wins right now.”
Jefferson athletic director Alyssa Eppler said the football success has brought excitement to the games and district.
"There’s an incredible buzz in our school and community right now, and it’s been building for a few years now,” she said. “It’s exciting to finally see it all come together. You can feel the energy in the hallways and see it in the stands on Friday nights. Or first home game truly had the atmosphere of a homecoming. We’re proud of the momentum and what it means for our kids."
Luke Beaudrie is happy with how things have worked out, even if he had to learn a new position.
“The first few years were a little rough,” he said. “Now, everyone is starting to buy in, and everyone expects some good things the next couple of years. It feels amazing. This hasn’t happened here in a while.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Monroe Jefferson’s Luke Beaudrie sprints toward the end zone during a game last season. (Middle) Jefferson coach Rob Beaudrie holds a pad while Luke works on making a cut during practice. (Photos courtesy of the Monroe News.)