NFHS Voice: Campaign Touts Benefits of High School Football
By
Karissa Niehoff
NFHS Executive Director
May 21, 2021
A full return to high school sports and performing arts programs – that’s the hope for this fall in schools across the country.
After a year of unprecedented challenges in keeping these programs going due to the pandemic, which included 11 states that conducted their primary football season this spring, there is great optimism as we look to a new school year.
Even in those states that were able to conduct activities last fall, attendance restrictions kept many fans out of stadiums and watching games online. However, with vaccine eligibility now at 12 years of age and older and with vaccinations continuing during the next three months, the likelihood of routines and traditions returning this fall grows stronger each day.
And there is no tradition more anticipated than the full-scale return of high school football. While there were 34 states there were fortunate enough to conduct football at some level last fall, the routines were anything but normal.
This fall, however, we anticipate a return to the energy and excitement of the 2019 season when 1,003,524 boys participated in 11-player football. That total marked a decline of only 2,489 from the previous year and was a good sign of a renewed confidence on the part of parents and student-athletes that concerns about the risk of injury were being addressed.
While boys participation in 11-player football has exceeded one million participants every year since 1999 and is overwhelmingly the most popular boys sport, there have been concerns about declines in past years.
Last fall, the NFHS and the National Football League announced a partnership to promote the growth, understanding and support for football at the high school level. The NFHS and NFL have been studying participation trends, developing educational tools and striving to restore confidence in students and parents that the sport is, in fact, more focused on risk minimization than ever before.
As a result, the springboard to the return of high school football next fall begins this week with the launch of the #ThisIsHSFootball campaign. Through this effort over the next few months, the NFHS will be reaching out to coaches, students, parents, officials, athletic directors and others with research information, participation trends and data on various risk mitigation efforts that, we believe, continues to make high school football safer than it has ever been.
As a part of this effort, the NFHS produced a video entitled “This is High School Football” designed to detail the benefits of participation in high school football.
As the video states, more so than at any other level of play, parents should feel good about their kids playing high school football.
>Here are some of the many educational and medical safeguards put in place the past 12 years to offer parents a comfort level about the safety standards that are a part of high school football.
► Concussion research and education. All NFHS high school playing rules require a student who is exhibiting signs of a concussion to be removed from the game and not allowed to return until the student has been cleared by a medical professional. Thanks to education and training on the part of students, coaches, trainers, parents and others, research data has shown positive trends in concussion rates. In a recent five-year period, concussion rates during practices dropped from 5.47 to 4.44 concussions per 10,000 athletic exposures.
► Concussion in Sport Course. This free online education course has been available through the NFHS Learning Center since 2010, and millions of individuals have taken the course for a deeper understanding about concussions.
► Concussion Laws. By 2014, every state had adopted state concussion laws that established mandatory protocols, and every state high school association has adopted policies that limit contact during preseason drills and in practices during the season.
► Football equipment. Manufacturers continue to produce higher quality equipment every year, and high school coaches are doing a much better job at teaching and coaching the rules of the game and making attempts to minimize risk of injury for players.
► Emergency Action Plans. Thanks to the NFHS Foundation, a copy of the “Anyone Can Save a Life” emergency action plan originally developed by the Minnesota State High School League was sent to all state high school associations and their high schools, and all schools have access to an AED to help save lives.
► Playing Rules. Risk minimization is a major focus of every NFHS sports rules committee. In football, helmet-to-helmet hits are not allowed.
High school football has been a significant part of schools, towns and communities across America for almost 100 years. The NFHS is committed to making the sport as safe as possible for the millions of kids who will play the sport in the years to come.
Dr. Karissa L. Niehoff is in her third year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.
Off to Fast Start, Gunsells Aspiring to Assemble Lasting Ludington Legacy
By
Tom Kendra
Special for MHSAA.com
September 11, 2025
Cameron Gunsell has been building things at Ludington High School his entire life.
“One of my earliest memories is making forts with the blocking dummies with my older brother during football practices,” recalled Gunsell of his and older brother Wilson’s adventures.
The Gunsells are now building something much bigger and more permanent at Ludington – with dad, Charlie Gunsell, in his 22nd and final year as the Orioles’ head football coach, Wilson an assistant coach and Cameron the team’s unquestioned leader and senior quarterback.
Cameron has rushed for nine touchdowns and thrown for three more over the first two weeks, leading Ludington to lopsided road wins over Coopersville and rival Mason County Central and heading into Friday’s home and West Michigan Conference Lakes opener against Fremont.
There is a buzz in this small town, best known for its Lake Michigan car ferries, which hasn’t won a football conference title since 1999 and has only one playoff victory in school history, which came during the COVID year of 2020.
“We definitely feel like this is our time,” said Cameron, 18, who is three years younger than his only sibling, Wilson. “Our motto this year is ‘Wake People Up.’ We brought back a ton of playmakers and had the best offseason in the weight room getting ready.”
The Orioles started making noise right away at Coopersville, where Cameron carried the ball 34 times for 246 yards and five touchdowns while completing 8-of-11 passes for 116 yards and a TD. He also made a team-high six tackles from his free safety position.
Last week, he was back at it against rival MCC in the Lumberman’s Cup, this time doing more damage through the air completing 8-of-15 passes for 245 yards and two scores while rushing 16 times for 161 yards and four TDs. He again led the team with eight tackles.
“It’s uncomfortable for me as the head coach talking about my son, but he is really good,” said Charlie Gunsell, a Caro native who was the starting quarterback at Ferris State in 1997. “Cam is so stinking competitive, and 80 percent of what we do offensively is a read through him. He is the guy who makes us click on both sides of the ball.”
Cameron (6-foor-3, 190 pounds), in his third year as the starting quarterback, is closing in on 4,000 passing yards and 3,000 rushing yards for his career. His play caught the attention of college scouts, drawing scholarship offers from Grand Valley State, Davenport and reigning Division II national champion Ferris.
Gunsell announced last month that he would be following in his dad’s footsteps at Ferris, which he said was not an easy decision.
“I honestly was really close to choosing Grand Valley,” said Cameron, who completed 70 percent of his passes last season. “But, in the end, I have always wanted to be a Bulldog. Just like here at Ludington, I grew up going to football games at Ferris.”
With that choice behind him, Cameron is focused on the immediate goal of helping his team unseat Whitehall, which has won three straight WMC Lakes titles, and then making a run in the Division 4 playoffs.
He knows that defenses are going to be keying on him and stacking the box after his fast start.
“If they want to focus on me, that’s great for us,” explained Cameron, who lines up in the shotgun every play and distributes the ball to the Orioles’ four-wide skill players. “We have a lot of other weapons this year.”
The leading receiver is junior Taj Williams with seven catches for 142 yards over two games, while sophomore Kyle Himes has three catches for 122 yards.
Ludington actually features three Himes brothers, with freshman Mikie Himes the team’s second-leading rusher through two games with 88 yards. Junior Messiah Himes is a dangerous running and receiving threat from his slot position.
“We have a lot of kids who deserve touches, and they will get them as we get into our conference games and everyone tries to take Cam away,” said Gunsell, who is assisted by offensive coordinator Brent Gillett and defensive coordinator JP Deines.
Coach Gunsell points to conference foes like Oakridge, Montague, Orchard View and Whitehall as teams that have had the type of playoff success his team wants to emulate.
In order to make a run, he said the team must get the job done up front, where they are led by seniors Walt Autrey (6-4, 298), Colin Shelton and Connor Chaney.
“We have had talented players before, but our biggest thing up here is, are we tough enough?” said Gunsell. “These kids have worked so hard in the weight room to get stronger and to make that toughness our calling card.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Ludington quarterback Cameron Gunsell launches a pass during his team’s win over Mason County Central last week. (Middle) Gunsell’s father and head coach, Charlie Gunsell (in headset) monitors the action from the sideline. (Photos by Jason Goorman/Local Sports Journal.)