NFHS Voice: Campaign Touts Benefits of High School Football

By Karissa Niehoff
NFHS Executive Director

May 21, 2021

A full return to high school sports and performing arts programs – that’s the hope for this fall in schools across the country.

After a year of unprecedented challenges in keeping these programs going due to the pandemic, which included 11 states that conducted their primary football season this spring, there is great optimism as we look to a new school year.

Even in those states that were able to conduct activities last fall, attendance restrictions kept many fans out of stadiums and watching games online. However, with vaccine eligibility now at 12 years of age and older and with vaccinations continuing during the next three months, the likelihood of routines and traditions returning this fall grows stronger each day.

And there is no tradition more anticipated than the full-scale return of high school football. While there were 34 states there were fortunate enough to conduct football at some level last fall, the routines were anything but normal.

This fall, however, we anticipate a return to the energy and excitement of the 2019 season when 1,003,524 boys participated in 11-player football. That total marked a decline of only 2,489 from the previous year and was a good sign of a renewed confidence on the part of parents and student-athletes that concerns about the risk of injury were being addressed.

While boys participation in 11-player football has exceeded one million participants every year since 1999 and is overwhelmingly the most popular boys sport, there have been concerns about declines in past years.

Last fall, the NFHS and the National Football League announced a partnership to promote the growth, understanding and support for football at the high school level. The NFHS and NFL have been studying participation trends, developing educational tools and striving to restore confidence in students and parents that the sport is, in fact, more focused on risk minimization than ever before.  

As a result, the springboard to the return of high school football next fall begins this week with the launch of the #ThisIsHSFootball campaign. Through this effort over the next few months, the NFHS will be reaching out to coaches, students, parents, officials, athletic directors and others with research information, participation trends and data on various risk mitigation efforts that, we believe, continues to make high school football safer than it has ever been.

As a part of this effort, the NFHS produced a video entitled “This is High School Football” designed to detail the benefits of participation in high school football.

As the video states, more so than at any other level of play, parents should feel good about their kids playing high school football.

>Here are some of the many educational and medical safeguards put in place the past 12 years to offer parents a comfort level about the safety standards that are a part of high school football.

► Concussion research and education. All NFHS high school playing rules require a student who is exhibiting signs of a concussion to be removed from the game and not allowed to return until the student has been cleared by a medical professional. Thanks to education and training on the part of students, coaches, trainers, parents and others, research data has shown positive trends in concussion rates. In a recent five-year period, concussion rates during practices dropped from 5.47 to 4.44 concussions per 10,000 athletic exposures.  

► Concussion in Sport Course. This free online education course has been available through the NFHS Learning Center since 2010, and millions of individuals have taken the course for a deeper understanding about concussions.  

► Concussion Laws. By 2014, every state had adopted state concussion laws that established mandatory protocols, and every state high school association has adopted policies that limit contact during preseason drills and in practices during the season.  

► Football equipment. Manufacturers continue to produce higher quality equipment every year, and high school coaches are doing a much better job at teaching and coaching the rules of the game and making attempts to minimize risk of injury for players.

► Emergency Action Plans. Thanks to the NFHS Foundation, a copy of the “Anyone Can Save a Life” emergency action plan originally developed by the Minnesota State High School League was sent to all state high school associations and their high schools, and all schools have access to an AED to help save lives.

► Playing Rules. Risk minimization is a major focus of every NFHS sports rules committee. In football, helmet-to-helmet hits are not allowed.

High school football has been a significant part of schools, towns and communities across America for almost 100 years. The NFHS is committed to making the sport as safe as possible for the millions of kids who will play the sport in the years to come.

Dr. Karissa L. Niehoff is in her third year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.

'Wakers' Continue Marching Together

November 5, 2019

By Geoff Kimmerly
Second Half editor

First the local media picked it up, which made sense – it was a great story, and easy to appreciate whether you’ve heard of Maple City or could find Fife Lake on the map.

In what was still perhaps surprising but a logical next step, The Associated Press and then Detroit Free Press and MLive took the story statewide. But then CNN and NPR told the rest of the U.S. – which was followed by interest from The Kelly Clarkson Show and a Skype interview with one of Ellen DeGeneres’ representatives.

There is no way Maple City Glen Lake athletic director Mark Mattson could’ve foreseen any of that publicity as he prepped for his football team’s home game Sept. 27. All he knew was that his high school didn’t have a marching band, and Fife Lake Forest Area – at least this season – didn’t have a varsity football team.

If you pay attention to high school sports in general or statewide news casually, you’ve probably heard some of the rest of this story. Mattson invited Forest Area director Brandon Deike and his band to play at Glen Lake’s game that night against Gladstone. A week later, after their story had been told all over the country, the schools combined for a “Marching for Ellen” spirit video hoping to land on the show.

Things have quieted back down substantially for the two small northern Lower Peninsula communities. But their march together continues.

“We don’t want it to end,” Mattson said. “Sometimes you see these initiatives begin, and it’s really cool, and they fizzle out. We want to work with our kids and their kids and Brandon over there to make cool things happen as we support each other – and at the end of the day to make his program grow and make our program grow over here.”

A little background: Forest Area’s high school and Glen Lake’s are 45 miles away, or about an hour’s drive whether traveling through or around Traverse City. Glen Lake has nearly 250 students in its high school, and Forest Area has about 175.

Glen Lake’s football team is 9-1 and hosts Harrison on Friday in a Division 6 District Final. Forest Area started this fall playing 8-player football, and won its first game against Brethren 64-44. But the Warriors had started with a small roster that got smaller as the season got going – and by Week 3 didn’t have enough players to finish the season, so they canceled the rest of their games.

Meanwhile, Forest Area’s band has rebuilt mightily since the school’s music program was cut in 2011 – while Glen Lake’s band began this school year with one high schooler playing with a 10-member middle school group. In fact, Mattson asked his school’s football players and cheerleaders the last time they were at a home game where there was a band – and they couldn’t remember one.

So the Sept. 27 game happens, and all of the feel-good fanfare that came with it. With a few weeks, the statewide and national attention slowed way down – but the relationship between the schools was just beginning to grow.

A week later after the Gladstone game, Glen Lake hosted Elk Rapids on the night that was supposed to be Forest Area Homecoming – so during that school day, a group of Glen Lake football players and cheerleaders went over for Forest Area’s pep assembly, at first to be part of the “Marching for Ellen” video but then sticking around to take part in the Warriors’ festivities.

Then on a Monday night, Oct. 14, Mattson took a group of students to Traverse City to support Forest Area during the area’s band expo at Thirlby Field. There was some hope the schools might unite their forces again for Glen Lake’s final regular-season home game Oct. 25. But although that didn’t completely pan out, Forest Area did sent over 20 members of its band, who sat in bleachers on the track with Glen Lake’s student section, band and choir – and cheered on the now growing Glen Lake band, which included Mattson on the saxophone he’d stopped playing in sixth grade.

“One of the Forest Area kids called over from the bleachers, ‘Mr. Mattson, come here. I think we need to call our schools ‘Wakers,’” Mattson said (with the student referring to a combination of the mascot names Warriors and Lakers). “It really had gone from literally about zero to what we’ve got, and it’s a really collaborative partnership here."

“This isn’t their band director or myself making it happen. This is by and large kid driven. Our kids keep asking, ‘Are they coming for the game Friday night?’ Or their kids talk to Mr. Deike and say, ‘Can they come to our pep assembly?’ They know they’re welcome back to play with us any time.”

Mattson has recently taken over as administrator as well of Glen Lake’s fine arts department, and rebuilding the school’s band is a high priority. Glen Lake has brought in retired Traverse City West band directors Pat Brumbaugh and Flournoy Humphreys as “artists in residence” to revive the program. They’re teaching a two-day-a-week Intro to Band class, and Mattson said there are about 35 fifth and sixth-graders signed up.

Mattson also noted how the Forest Area band has opened up the perspective of his school’s football players, who have gained a real appreciation for all of the groups – cheerleaders and band especially – who join the players on the field in making for a great football night.

“What started from one simple gesture to help a school out and vice versa turned into, and I think Brandon would echo it, turned into valuable lessons for our society about teamwork and collaboration, and that kindness matters,” Mattson said. “When it’s driven by young people and really executed by our young people, how does it get better than that? They’re the next generation of leaders. To take it from simply, ‘Yeah, that sounds cool,’ to go and play at Glen Lake, to what it’s become, it’s a great lesson for all of us. That when these kids take the initiative and make it their own, special things happen – and that has happened.”