NFHS Voice: Campaign Touts Benefits of High School Football
By
Karissa Niehoff
NFHS Executive Director
May 21, 2021
A full return to high school sports and performing arts programs – that’s the hope for this fall in schools across the country.
After a year of unprecedented challenges in keeping these programs going due to the pandemic, which included 11 states that conducted their primary football season this spring, there is great optimism as we look to a new school year.
Even in those states that were able to conduct activities last fall, attendance restrictions kept many fans out of stadiums and watching games online. However, with vaccine eligibility now at 12 years of age and older and with vaccinations continuing during the next three months, the likelihood of routines and traditions returning this fall grows stronger each day.
And there is no tradition more anticipated than the full-scale return of high school football. While there were 34 states there were fortunate enough to conduct football at some level last fall, the routines were anything but normal.
This fall, however, we anticipate a return to the energy and excitement of the 2019 season when 1,003,524 boys participated in 11-player football. That total marked a decline of only 2,489 from the previous year and was a good sign of a renewed confidence on the part of parents and student-athletes that concerns about the risk of injury were being addressed.
While boys participation in 11-player football has exceeded one million participants every year since 1999 and is overwhelmingly the most popular boys sport, there have been concerns about declines in past years.
Last fall, the NFHS and the National Football League announced a partnership to promote the growth, understanding and support for football at the high school level. The NFHS and NFL have been studying participation trends, developing educational tools and striving to restore confidence in students and parents that the sport is, in fact, more focused on risk minimization than ever before.
As a result, the springboard to the return of high school football next fall begins this week with the launch of the #ThisIsHSFootball campaign. Through this effort over the next few months, the NFHS will be reaching out to coaches, students, parents, officials, athletic directors and others with research information, participation trends and data on various risk mitigation efforts that, we believe, continues to make high school football safer than it has ever been.
As a part of this effort, the NFHS produced a video entitled “This is High School Football” designed to detail the benefits of participation in high school football.
As the video states, more so than at any other level of play, parents should feel good about their kids playing high school football.
>Here are some of the many educational and medical safeguards put in place the past 12 years to offer parents a comfort level about the safety standards that are a part of high school football.
► Concussion research and education. All NFHS high school playing rules require a student who is exhibiting signs of a concussion to be removed from the game and not allowed to return until the student has been cleared by a medical professional. Thanks to education and training on the part of students, coaches, trainers, parents and others, research data has shown positive trends in concussion rates. In a recent five-year period, concussion rates during practices dropped from 5.47 to 4.44 concussions per 10,000 athletic exposures.
► Concussion in Sport Course. This free online education course has been available through the NFHS Learning Center since 2010, and millions of individuals have taken the course for a deeper understanding about concussions.
► Concussion Laws. By 2014, every state had adopted state concussion laws that established mandatory protocols, and every state high school association has adopted policies that limit contact during preseason drills and in practices during the season.
► Football equipment. Manufacturers continue to produce higher quality equipment every year, and high school coaches are doing a much better job at teaching and coaching the rules of the game and making attempts to minimize risk of injury for players.
► Emergency Action Plans. Thanks to the NFHS Foundation, a copy of the “Anyone Can Save a Life” emergency action plan originally developed by the Minnesota State High School League was sent to all state high school associations and their high schools, and all schools have access to an AED to help save lives.
► Playing Rules. Risk minimization is a major focus of every NFHS sports rules committee. In football, helmet-to-helmet hits are not allowed.
High school football has been a significant part of schools, towns and communities across America for almost 100 years. The NFHS is committed to making the sport as safe as possible for the millions of kids who will play the sport in the years to come.
Dr. Karissa L. Niehoff is in her third year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.
Cisco Recalled for Jefferson Greatness, Care for Kids & Staff Over Half-Century as Coach
By
Doug Donnelly
Special for MHSAA.com
October 1, 2026
Marc Cisco was a gruff old football coach who was intimidating and set in his ways.
Not really.
In fact, to those who knew him, Cisco was more like a teddy bear who had passions for good football, watching student-athletes play the game right and spending time with his close circle of friends.
Cisco died Sept. 24 in Grand Rapids at the age of 90, leaving a legacy on high school football in southeast Michigan. He was best known for coaching the Monroe Jefferson varsity football team for a remarkable 47 years. His teams won 241 games, including the 1994 Class B championship in the Pontiac Silverdome.
“It appeared he was this mean old guy. He might yell at you, but he would be the first one to pat you on the back and tell you good job,” said one of his former players, Jeff Potter. “He really cared about his kids and nurtured his players. He was mostly a big teddy bear.”
Cisco made a career in education as a teacher and coach. In addition to coaching the Jefferson football team for 47 years, he coached track & field for almost as many seasons.
His son, Zeke, played for his father and was the Jefferson quarterback. Later, Zeke was a walk-on at the University of Nebraska. When Zeke was away at college and would come home for a visit each May, he would volunteer to work at the Jefferson Invitational track meet because that’s where he would find his dad.
“He was just a coach,” Zeke said. “My childhood was all about sports. If I wanted to see him in the fall, I had to go to practice. If I want to hang around with him in the winter, he kept score at basketball games, so I would go to the basketball games. He kept the scoreboard during wrestling meets. I usually would sit under his legs, underneath the scorers’ table. I would hit him in the legs a lot because he would get bored and forget to add the score on.
“He was nestled in the fabric of the high school in every way, shape or form.”
Niles Kruger, sports editor at The Monroe News, said when Zeke was at Nebraska, Marc Cisco was usually one of the first coaches every Friday to call in his stats and scores because he would be jumping in a car to drive to watch his son play.
“He was one of my favorite postgame interviews because he was always the same, win or lose,” Kruger said. “He was quite a character and pretty good at cussing. He would always say afterwards, ‘Clean that up for me.’”
Cisco had a tremendous relationship with his assistant coaches. Several members of the Jefferson coaching staff were there for at least 40 of Cisco’s 47 years.
“His vacations, his fun things to do, were always with other coaches, their wives and their families,” Zeke Cisco said. “They would get together for card nights. They would go to Toledo Raceway (harness racing) Park. Pretty much every coach’s driveway, roof and deck were all built by the other coaches on the staff. They took care of each other.”
Cisco’s legacy includes an extended coaching tree filled with former players. Zeke has built a very successful program at Byron Center. Jason Gendron is the Gibraltar Carlson coach and in the middle of a tremendous run with the Marauders. Potter has coached at Ida for a decade and made that program a playoff regular.
“He was a big part of why I became a coach,” Potter said. “He was like a second family. My dad coached with him for 40 years. He was my Godfather. Our offense now is pretty much the same offense we ran in high school.”
Cisco had spent time in Florida after retiring but made his home in Reading near the Michigan-Indiana border the last few years.
“He would drive up to our games on Fridays,” Zeke said. “He would be in the parking lot at 3 o’clock.”
Marc had health issues over the last year, suffering from a stroke and congestive heart failure. He took a turn for the worse a little more than a week ago. He and his wife Donna, also a former coach at Jefferson, were together for more than 56 years. She survives.
Marc Cisco was a legend long before he started blowing the coaching whistle. Growing up in Morenci, he earned 16 varsity letters – four each in football, basketball, baseball and track – before graduating in 1954. The Bulldogs football team won 44 straight games during his career, and he made The Associated Press all-state team three times.
Larry Tuttle, the winningest baseball coach in Michigan high school history, was a student at Morenci when Cisco was a player.
“I never missed one of his games because my mom and dad would go to all of them,” he said. “Later on, we became good friends. He was such a great football player.”
Cisco played football at Michigan State University under head coach Duffy Daugherty and later at the University of Toledo.
He got his teaching start at Britton Macon High School in Lenawee County, before moving closer to the banks of Lake Erie and Jefferson in 1961.
It was 1963 when Cisco first coached Jefferson, leading the varsity to a 4-3 season – the first of three straight winning campaigns. The tide turned in 1966 when Jefferson went 0-6. The team won seven games over the next three seasons before Cisco stepped down.
He regained the job in 1973 and stayed until 2012. He was the Bears’ varsity coach 41 years in all. From the time his 1983 team went 9-0 until the mid-2000s, Jefferson was a model of consistency, producing winner after winner. The 1993 team went 10-1, the 1994 team 12-1, and the 1999 team 11-2. It was the 1994 Bears that won the Class B title.
Zeke Cisco said when his father retired, it was rather unceremonious. There was no big announcement or celebration, although the school had much earlier renamed the football and track stadium after him.
“He just sort of stepped away,” he said. “He would come up here and watch his grandsons play.”
Marc Cisco never took himself or his wins too seriously.
“You know, I used to always give him hell,” Zeke said. “I'd call him and go, oh, ‘It's the winningest coach Monroe County.’ He goes, ‘I'm also the losingest coach in Monroe County.’”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Marc Cisco coaches his Monroe Jefferson football team. (Middle) From left, John Castiglione, Cisco and Dave Potter monitor the action at the Silverdome during their team’s 1994 Class B Final. (Below) Cisco, while starring at Morenci. (Jefferson photos courtesy of the Monroe News. Morenci photo courtesy of Larry Tuttle.)