NFHS Voice: Campaign Touts Benefits of High School Football
By
Karissa Niehoff
NFHS Executive Director
May 21, 2021
A full return to high school sports and performing arts programs – that’s the hope for this fall in schools across the country.
After a year of unprecedented challenges in keeping these programs going due to the pandemic, which included 11 states that conducted their primary football season this spring, there is great optimism as we look to a new school year.
Even in those states that were able to conduct activities last fall, attendance restrictions kept many fans out of stadiums and watching games online. However, with vaccine eligibility now at 12 years of age and older and with vaccinations continuing during the next three months, the likelihood of routines and traditions returning this fall grows stronger each day.
And there is no tradition more anticipated than the full-scale return of high school football. While there were 34 states there were fortunate enough to conduct football at some level last fall, the routines were anything but normal.
This fall, however, we anticipate a return to the energy and excitement of the 2019 season when 1,003,524 boys participated in 11-player football. That total marked a decline of only 2,489 from the previous year and was a good sign of a renewed confidence on the part of parents and student-athletes that concerns about the risk of injury were being addressed.
While boys participation in 11-player football has exceeded one million participants every year since 1999 and is overwhelmingly the most popular boys sport, there have been concerns about declines in past years.
Last fall, the NFHS and the National Football League announced a partnership to promote the growth, understanding and support for football at the high school level. The NFHS and NFL have been studying participation trends, developing educational tools and striving to restore confidence in students and parents that the sport is, in fact, more focused on risk minimization than ever before.
As a result, the springboard to the return of high school football next fall begins this week with the launch of the #ThisIsHSFootball campaign. Through this effort over the next few months, the NFHS will be reaching out to coaches, students, parents, officials, athletic directors and others with research information, participation trends and data on various risk mitigation efforts that, we believe, continues to make high school football safer than it has ever been.
As a part of this effort, the NFHS produced a video entitled “This is High School Football” designed to detail the benefits of participation in high school football.
As the video states, more so than at any other level of play, parents should feel good about their kids playing high school football.
>Here are some of the many educational and medical safeguards put in place the past 12 years to offer parents a comfort level about the safety standards that are a part of high school football.
► Concussion research and education. All NFHS high school playing rules require a student who is exhibiting signs of a concussion to be removed from the game and not allowed to return until the student has been cleared by a medical professional. Thanks to education and training on the part of students, coaches, trainers, parents and others, research data has shown positive trends in concussion rates. In a recent five-year period, concussion rates during practices dropped from 5.47 to 4.44 concussions per 10,000 athletic exposures.
► Concussion in Sport Course. This free online education course has been available through the NFHS Learning Center since 2010, and millions of individuals have taken the course for a deeper understanding about concussions.
► Concussion Laws. By 2014, every state had adopted state concussion laws that established mandatory protocols, and every state high school association has adopted policies that limit contact during preseason drills and in practices during the season.
► Football equipment. Manufacturers continue to produce higher quality equipment every year, and high school coaches are doing a much better job at teaching and coaching the rules of the game and making attempts to minimize risk of injury for players.
► Emergency Action Plans. Thanks to the NFHS Foundation, a copy of the “Anyone Can Save a Life” emergency action plan originally developed by the Minnesota State High School League was sent to all state high school associations and their high schools, and all schools have access to an AED to help save lives.
► Playing Rules. Risk minimization is a major focus of every NFHS sports rules committee. In football, helmet-to-helmet hits are not allowed.
High school football has been a significant part of schools, towns and communities across America for almost 100 years. The NFHS is committed to making the sport as safe as possible for the millions of kids who will play the sport in the years to come.
Dr. Karissa L. Niehoff is in her third year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.
After Team's 2024 Turnaround, Cranmore Eager to Add to Leslie's Return to Glory
By
Doug Donnelly
Special for MHSAA.com
August 19, 2025
Joel Cranmore is getting a head start on his budding college career, and it will probably make him an even better high school quarterback this fall.
As a first-year starting sophomore last season, Cranmore busted all expectations by throwing for 2,682 yards and 35 touchdowns. He not only completed 153 of his whopping 274 passes, but he also rushed 95 times for 472 yards and another 11 touchdowns in Leslie’s quarterback-friendly offense.
Leslie coach Tim McCann called Cranmore “the face of the program” at their school.
“We look forward to him building off of that going into his junior year,” McCann said.
It would be hard for any signal-caller to top those numbers, but Cranmore just might be the one to do it. Since the winter, he has spent two days a week attending Donovan Dooley’s Quarterback University – known by most as QBU – in Detroit. The work he put in, Cranmore said, will help him get to the next level.
It also will help him shred even more defenses in 2025.
“We do 45 minutes of field work, then we go into classroom and go over coverages, blitz concepts, the things you will need at the next level,” Cranmore said. “It really helps me learn what (offensive) concepts you will want against different coverages and how to see blitzes coming. We learn how to break down film.”
Cranmore is leaving nothing to chance. He said his film study sessions helped him earn even more trust from McCann – and that he’ll have more input on the play calling once he gets to the line of scrimmage.
“He trusts me and sees my growth,” Cranmore said.
Leslie had its best season in 16 last year, thanks to McCann’s high-powered offense and Cranmore winging the ball all over the place.
The Blackhawks went 10-2, won the Cascades Conference championship and won two playoff games before losing to eventual Division 7 runner-up Monroe St. Mary Catholic Central in the Regional Finals.
The Blackhawks put up monster numbers. They scored 62 against Vandercook Lake, 45 against previously-unbeaten Manchester, 54 against East Jackson and 49 against Burton Atherton in a playoff game. They squeaked by Grosse Pointe Woods University Liggett to get to the Regional Finals.
It was the first time Leslie qualified for the playoffs since 2012 and its first season with double-digit wins since 2008.
Leslie was once a regular in the playoffs and regularly competed for conference championships. From 2000 to 2012, the Blackhawks were in the playoffs all but four times and had 11 winning seasons. Then hard times hit. Leslie went 0-9 in 2013, starting a string of 11 sub-.500 finishes.
McCann played football at Leslie during its successful era. And when the Blackhawks started last season 7-0, he knew the team was ahead of schedule.
“It goes back to my roots when I was in high school here,” he said. “We are playing Leslie High School football, doing things right on and off the field, building life skills, getting it done in the classroom. These kids really bought into that."
The climb back to respectability began in 2023 when Cranmore was a freshman. McCann summoned him to the varsity despite Leslie having athletic Jaydin Colby occupying the quarterback position. Cranmore got into a few late-season games. He earned the starting job in 2024, with Colby shifting to receiver where he had an all-state season.
"We knew he was going to blossom into something special," McCann said of Cranmore. "He spent a tremendous amount of time in the offseason being a student of the game. He spent a lot of time with the guys around him, building relationships.”
Colby and some of those other weapons have graduated, but Cranmore continued building relationships and getting comfortable with his new crew of receivers. That could spell trouble for opponents this season.
“When I was in middle school, I always told myself I wanted to change things and bring it back to when Leslie was making the playoffs every year and the state championship game,” he said. “I think we are just as good if not better than last year. Now we know what it’s like to win. Nothing is given to you. You have to work a lot harder than you did last year.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Leslie quarterback Joel Cranmore and his teammates celebrate a touchdown last season. (Middle) Cranmore looks back while running off the field. (Photos courtesy of Jeff Steers/JTV.)