Offseason Work Begins as Gobles Continues Building on Successful Reboot
By
Pam Shebest
Special for MHSAA.com
November 14, 2023
GOBLES — Football season may be over for players at Gobles High School, but the Tigers do not have much time to relax.
For coach Greg Eichler, the season never really ends.
The Tigers made it to the MHSAA 8-player Division 1 Regional Finals before losing to reigning champion Martin two weeks ago.
While some of his athletes are preparing for their various winter sports, Eichler has been sitting down with players and coaches to “identify what went well, what didn’t go well this season and what are we going to do to address those things.
“For our kids, it’s setting goals athletically and academically. What are they looking to do the rest of the school year in their other sports and classroom and as individuals, as human beings? Our goal is to make sure that they grow in that aspect more than anything.”
Eichler also will talk with his coaches to “figure out what our shortcomings were and how we can improve on that in the offseason and make 2024 even better.”
That’s just the beginning for the third-year coach.
“In November and December, it’s equipment and helmet reconditioning, our banquet, sending out thank yous to our sponsors,” Eichler said.
“I’m going to communicate with our alumni. I always send out a state of the program, a whole write-up of what we’ve done and where we’re going.”
With his coaches, Eichler will evaluate game film and break it down, finalize stats and plan offseason workouts with the Tigers’ two strength and conditioning coaches.
“In January and February, there’s a whole bunch of other stuff,” he said. “That’s clinic season, that’s going to listen to other coaches, visit other staff, learn new things we can bring back to Gobles among a million other things.”
Starting from scratch
When Eichler – who is also the district’s K-12 assistant principal – took over the 8-player football program in 2021, he had just 10 varsity players.
The team folded after seven weeks.
“We had to start from scratch as far as building a winning mentality,” he said. “It started with getting in the weight room and lifting, getting bigger, getting stronger, getting faster. Building that winning mentality so that when we step on the field, we expect to win.
“Our kids had to learn how to raise the bar against those better opponents.”
This year’s team, with 24 players, made strides toward the ultimate goal – a state championship to go with the program’s 11-player Class D title won in 1984.
The Tigers finishing 8-3, defeated Mendon for the first time since 2005 and advanced a round further in the playoffs after losing in a Regional Semifinal a year ago.
“Progress is being made,” Eichler said. “It didn’t end the way any of us really wanted, but it’s going to make us stronger, make us better. It’s going to motivate us going into 2024.”
Building on experiences, setting examples
One player who brings MHSAA Finals experience to the team is junior Mason Mansfield. He placed eighth at the Division 4 Individual Wrestling Finals last season at Ford Field.
“Wrestling actually prepares you for football,” said Mansfield, whose winter season starts this week. “You’ve got to be tough in wrestling – six minutes tough. You’ve got to be tough to wrestle, especially to place and finish in the top of the top at Ford Field.”
While he wrestled at 150 pounds last year, he has moved up to 165 for this season. Eichler said Mansfield is one of the top athletes at the school.
“He is energetic and brings that into our locker room and our team,” he said. “Other kids feed off that.
“He’s very positive and brings an attitude of ‘we can overcome any challenge.’ He enjoys facing really good competition, and I think that wears off on the rest of the team and helps us elevate our play.”
Another junior, Jackson Geiger, will begin practice on the varsity basketball team next week.
“I feel like right now I’d rather be playing football because I have two weeks to spare until basketball starts,” said Geiger, who expects improvements from this season’s basketball team coming off of a 4-19 finish.
“Last year (basketball) was more of a bonding experience,” he said. “We played really well in practice, but at game time didn’t really show up.”
As for football, Eichler said Geiger embodies the "Tiger Way."
“Jack is an extremely hard worker,” he said. “He really dedicated himself to the weight room, so I thought he brought that work ethic.
“He leads by example. He’s great in the classroom. Not only on the field, but off the field, he’s a great role model.”
After playing varsity football this season, sophomore Nathan Ray will play junior varsity basketball. He started the 2022 football season on the junior varsity before being called up to varsity for the last two games of the season.
“The players (on varsity) are a lot stronger and faster,” he said. “It’s a different level of athleticism, but the game is still the same.”
Eichler said Ray is very coachable.
“Nathan puts his head down and works,” the coach said. “He’s great on and off the field and great in the classroom. He’s dedicated himself to the weight room and has committed to making himself better every day.”
Looking back on the football season, Eichler said: “I’m really proud of how far our program has come.
“If you look back two years ago, we barely could field a team. And now we’re a Regional finalist.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Gobles junior Jackson Geiger (74) squares up to make a block during his team’s game against Concord this season. (Middle) Clockwise from top left: Gobles coach Greg Eichler, Geiger, Mason Mansfield and Nathan Ray. (Below) Mansfield, left, wrestles during the first round of last season’s Individual Finals at Ford Field. (Top photo by Kathie Brown/Creative Photography. Head shots by Pam Shebest. Wrestling photo by High School Sports Scene.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)