Performance: West Bloomfield's Bryce Veasley
November 16, 2017
Bryce Veasley
West Bloomfield senior – Football
The Lakers’ quarterback led his team 80 yards over the final two minutes of Friday’s Regional Final against previously-undefeated Utica Eisenhower, completing 6 of 7 passes during the drive before running in the go-ahead score with 51 seconds to play as West Bloomfield clinched its first MHSAA Semifinal berth with a 28-25 win – clinching Veasley the Michigan Army National Guard “Performance of the Week.”
Total on Friday, Veasley connected on 23 of 37 passes for 319 yards and a touchdown and ran for two scores. This season he has completed 200 of 337 passes for 3,208 yards and 25 touchdowns, with only eight interceptions, and run for 455 yards (averaging 4.2 per carry) and 14 scores. Veasley is a two-year starter at West Bloomfield and also started as a sophomore on varsity as Southfield Lathrup in 2015 before that school closed the following spring. The Lakers went 6-5 a year ago, reaching the District Finals, but started 0-2 this fall before rattling off 10 straight wins to earn Saturday’s matchup with reigning Division 1 champion Detroit Cass Tech at Troy Athens High School.
The 6-foot-4, 230-pound Veasley called baseball his first love – he played first base and pitched last spring and said he throws 85 mph – but he is expecting to enroll early this winter at Bowling Green, where he’ll continue his football and academic careers. Veasley carries a 3.1 grade-point average and is considering studying business management, although he’s still solidifying his academic plans. For now, he has more high school history to help make; West Bloomfield also had never won a District football title before two weeks ago, but is aiming to finish this month with its first MHSAA Finals championship.
Coach Ron Bellamy said: “Bryce is one of the best leaders I have ever been around. What makes Veasley an exceptional leader is his ability to impact his teammates and coaches. He is very passionate about football, and making everyone step their game up a notch has been a strength of his. Veasley is a hard worker who challenges himself to be better every day. He is extremely coachable and usually doesn’t make the same mistake twice. Bryce is one of the main reasons why West Bloomfield has been able to make this amazing run.”
Performance Point: “It was just a great team win for us,” Veasley said of the Regional title victory. “It started off with the defense – they made a great stop on about the 10-yard line giving us the ball, and from there I knew I had to take it upon myself, with my O-line first, to get the ball into my receivers’ hands. … I live for that moment all the time. It was a great feeling. To be honest, every week we work on the 2-minute drill. I give it to the coaches; they prepare us well. We were prepared to go down the field and score.”
Making history, making memories: “We get recognized all the time, by the community, the alumni, the teachers and the students that go here. Everybody’s excited. … The memories, I think they will be just cherished, be just something I remember for my life. It’s more just the guys. We’re all going to keep in communication with each other. It will be memorable.”
Slow start: “We learned a lot (at 0-2). At first, it was just we knew we had to just finish games. That was one. And we just had to make sure when we come out we are ready to play. A lot of it was focus and competition.”
QB1: “I think it starts off with wanting to go out there and just win. That’s me. The other things (are) knowing coverages, knowing what defenses are trying to do, knowing what you’re trying to do as an offense to the defense, having a strong arm and being able to sometimes just know the matchups and be able to get the ball to your best player.”
Ford Field focus: “First off, it starts with preparation. I think the coaches are going to make sure (Saturday) is not just another game, but at the same time it is. We just have to come out and be ready to execute our gameplan and compete.”
- Geoff Kimmerly, Second Half editor
Every week during the 2017-18 school year, Second Half and the Michigan Army National Guard will recognize a “Performance of the Week" from among the MHSAA's 750 member high schools.
The Michigan Army National Guard provides trained and ready forces in support of the National Military Strategy, and responds as needed to state, local, and regional emergencies to ensure peace, order, and public safety. The Guard adds value to our communities through continuous interaction. National Guard soldiers are part of the local community. Guardsmen typically train one weekend per month and two weeks in the summer. This training maintains readiness when needed, be it either to defend our nation's freedom or protect lives and property of Michigan citizens during a local natural disaster.
Previous 2017-18 honorees:
November 9, Jose Penaloza, Holland soccer - Read
November 2: Karenna Duffey, Macomb L'Anse Creuse North cross country - Read
October 26: Anika Dy, Traverse City Central golf - Read
October 19: Andrew Zhang, Bloomfield Hills tennis - Read
October 12: Nolan Fugate, Grand Rapids Catholic Central football - Read
October 5: Marissa Ackerman, Munising tennis - Read
September 28: Minh Le, Portage Central soccer - Read
September 21: Olivia Theis, Lansing Catholic cross country - Read
September 14: Maddy Chinn, Pontiac Notre Dame Prep volleyball - Read
PHOTOS: (Top) West Bloomfield quarterback Bryce Veasley celebrates a touchdown Week 1 against Walled Lake Western. (Middle) Veasley enjoys a moment with teammates on the sideline. (Top photo courtesy of C&G Newspapers, middle photo by HighSchoolSportsScene.com.)
Beaudrie's Rebuild of Jefferson Football Gaining Speed with Fast Start
By
Doug Donnelly
Special for MHSAA.com
September 17, 2025
NEWPORT – Rob Beaudrie has found the secret formula to building a winning football team.
Take over as head coach. Tap his freshman son (even if unexpectedly) as the starting quarterback. Mix in a couple of years hitting the weights, consistent offseason workouts and getting the underclassmen to buy into the playbook and new culture.
Oh, and winning a few games doesn’t hurt.
“Kids like to win,” Beaudrie said. “They don’t want to go out and practice two or three hours every day and go 0-9. It’s not fun for them. These kids have bought in. They’ve been playing football together since they were in youth football. It’s a good experience for them.”
Beaudrie is the head football coach at Monroe Jefferson, a Division 6 school in Newport, along the shores of Lake Erie and home to the Fermi 2 nuclear power plant. The Bears were once a football power, winning the Class BB championship in 1994, but have struggled for the last 20 years or so.
Being from the area, Beaudrie knew all about Jefferson. He took the job three seasons ago. He stayed on the course and things slowly improved.
This year, everything has come together as the Bears are off to a 3-0 start for the first time since 2006. One more win and they’ll have more victories than in any one season since 2016, which was the last time Jefferson qualified for the playoffs.
“We’ve come a long way,” Beaudrie said. “We are doing a lot of things right. We are attacking the ball, pursuing. We’re blocking together. There are still some growing pains. We are young in some areas, but they’ve come along well. They are very talented.”
Beaudrie inserted his son Luke, then a freshman, into the starting quarterback role his first year as head coach. It was an unexpected move because Luke had been a slot receiver or running back while playing youth football and middle school football. When the player Beaudrie expected to be the starting quarterback quit the team, Beaudrie turned to his son.
“He’s not a true quarterback, but he’s learning,” Beaudrie said. “He’s learned to understand the offense and read the defense. He’s a leader.”
In Jefferson’s 52-21 win over Milan on Friday, Luke Beaudrie returned a kickoff 99 yards, had touchdown runs of 65, 2, 50 and 32 and returned an interception 89 yards for a touchdown – all in the first half.
“He’s a special athlete,” Rob Beaudrie said. “He was never tackled in middle school. He’s very fast and has great vision.”
Luke said he has adapted to being the quarterback.
“When I first started, I didn’t think it was for me,” he said. “But you have to have the mindset ‘whatever is best for the team.’ I started learning it, and now I’m more comfortable.”
Through three games, Beaudrie has 487 yards rushing, 243 yards passing and has scored 13 touchdowns.
The Beaudries have used this same game plan before, but at a different school. Rob was head coach at Erie Mason, a program that had struggled. His son Noah became the starting quarterback as a freshman, went through some growing pains, but developed into an all-stater his senior season as Mason won a league championship.
Noah went on to play college football at Mount Union University (Ohio) where he quarterbacked the Purple Raiders into the Division III national championship game last season. This year, Noah transferred to Adrian College where he is the starting quarterback and has the Bulldogs off to a 2-0 start.
Being close to home has allowed him to serve as an assistant coach for Jefferson.
“The schedules line up really well,” Rob Beaudrie said. “He can be at (our) practice just about every Sunday and Monday and can be at most of our games. He helps Luke out a lot. He’s brought a lot of college experiences with him to the playbook.”
Another former player Rob had at Mason, Tanner Herrera, is helping coach the Jefferson offense.
“I didn’t want to do it all,” Beaudrie said. “I offered him the OC (offensive coordinator) job, and he’s run with it.”
Beaudrie said he thought this could be the year Jefferson turned things around. The Bears still have a difficult Huron League schedule ahead of them. This week they take on Riverview, then have Flat Rock and Division 7 No. 1-ranked Monroe St. Mary Catholic Central.
“The good thing is, these kids don’t know what they don’t know,” Beaudrie said.
Roster numbers have gone up steadily since Beaudrie took over. His first season the Bears had 23 players in the entire program. Last year they had 36 players in all and no seniors. This year Jefferson counts 61 players – plenty enough for a JV and varsity program.
“That has been a huge help,” he said.
The first two years weren’t easy as he brought his system to Jefferson. He faced skepticism over the team’s passing attack. For years, even decades, Jefferson was known for its rushing offense; at one time, the Bears would go weeks without attempting a pass.
“This is all new at Jefferson. People would tell me, ‘They don’t know anything about passing the ball; you can’t do that,’” Beaudrie said. “I told them, ‘You’d be surprised what kids can learn.’ We came in and did our thing. We were out-manned a bit the first few years.
“Sometimes the first couple of years you get a new coach in, and some people don’t like what you are doing. It wasn’t going to ruffle my feathers. I have thick skin. There’s a plan, and you have to trust the process, trust the system.
“Now, the kids are excited, the parents are excited, everyone is excited. Everybody likes a winner. I’m excited to see what happens next year as well, but we are going to enjoy these wins right now.”
Jefferson athletic director Alyssa Eppler said the football success has brought excitement to the games and district.
"There’s an incredible buzz in our school and community right now, and it’s been building for a few years now,” she said. “It’s exciting to finally see it all come together. You can feel the energy in the hallways and see it in the stands on Friday nights. Or first home game truly had the atmosphere of a homecoming. We’re proud of the momentum and what it means for our kids."
Luke Beaudrie is happy with how things have worked out, even if he had to learn a new position.
“The first few years were a little rough,” he said. “Now, everyone is starting to buy in, and everyone expects some good things the next couple of years. It feels amazing. This hasn’t happened here in a while.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Monroe Jefferson’s Luke Beaudrie sprints toward the end zone during a game last season. (Middle) Jefferson coach Rob Beaudrie holds a pad while Luke works on making a cut during practice. (Photos courtesy of the Monroe News.)