QB Carving Place in Pittsford Tradition
August 31, 2018
By Doug Donnelly
Special for Second Half
PITTSFORD – There’s nothing quite like the return of high school football each new season to small towns in Michigan.
There’s something about the way a town buzzes when students, parents and fans put on the spirit wear and make the journey to watch kids they’ve all known since they were born put on the helmet and play football against – usually – a neighboring school district.
Pittsford is one of those towns, and Jake Burger is one of those kids.
If it seems like Burger has been around Pittsford football forever, it’s because he has been around it for all of his life. He is two games into his senior year playing quarterback for the Wildcats – his third season as a starter – but his roots go much deeper. His grandfather, Bob Clement, coached at Pittsford for three decades. His father, Mike Burger, has been the head coach since 2010.
“I used to hang around the sidelines,” Jake said. “I’d be with my friends, and we’d be having fun. But, I wanted to be out there, to be on the field.”
These days, Burger’s grandfather usually watches games from above the Pittsford press box. His uncle, Frank Clement, another longtime Pittsford coach, is closer to the action as the Wildcats’ special teams coach. Burger’s cousin Jesse Clement is a senior linebacker. Burger’s dad – also a teacher, boys basketball coach and athletic director at Pittsford – calls the plays that Burger tries to execute on the field.
“Jake really understands the game,” Mike Burger said. “He grasps concepts quickly, and then is able to put them into action. He just wants to win, and winning with his buddies makes it that much more gratifying.”
Pittsford is coming off a 9-2 season in which it qualified for the playoffs for the 12th time in the last 14 seasons. The Wildcats are members of the Southern Central Athletic Association and reigning league champions after a year when four of the five teams in the conference reached the playoffs.
Pittsford is a community of about 1,500 people and has just 186 students in its high school. Nineteen play football including 11 seniors – an unusually large class.
“I think that helps a lot because we all have a lot of experience,” Jake Burger said. “We grew up together, playing football and basketball. We all just love sports.”
The Wildcats opened the 2018 season by shutting out 2017 playoff qualifier Morenci 28-0, and then shut out Petersburg-Summerfield 10-0 on Thursday. Burger – who also starts at safety – made a key play in the end zone late in the fourth quarter to stop a potential Summerfield touchdown.
“Early season wins are so important in getting to the playoffs,” Burger said. “I think we are going to have a really good year.”
Burger was a tight end in grade school but shifted to quarterback around fifth grade. He’s played the position ever since.
“The coach moved me to quarterback,” he said. “I love the position. I like being the field general – sort of the coach on the field. I like how you get to make decisions on the fly. Hopefully, I make the right decisions.”
Burger’s decisions are usually spot-on. He was an honorable mention choice on last year’s Associated Press Division 7-8 all-state football team after throwing for more than 1,300 yards. He already holds several Wildcats records and entered Thursday’s game with 2,910 career passing yards.
At 6-foot-4, 195 pounds, Burger said he’s also not afraid to take on a would-be tackler. He has more than 1,000 career rushing yards.
“I’m not a traditional type of quarterback,” he said. “I like to pass the ball and move the ball downfield, but I’ll also run the ball. I usually don’t run out of bounds. I’m not going to juke anybody out. I’ll lower my shoulder and take on someone and try and fight for those extra yards.”
Burger grew up about five minutes from Pittsford, which is in Hillsdale County, only a few miles from the Ohio state line. The Wildcats won the 1996 Class DD championship under Clement. With the return of Burger and much of the offense and defense from last year’s playoff team, there are high hopes this season as well.
Mike Burger said it’s been a blessing to coach his son.
“Coaching your son is a tremendous experience,” he said. “I have had such a great time being able to be part of this process. Sure, it can be stressful at times with all the pressures that go with being a varsity coach and coach’s son, but it has been far more rewarding than I could ever had imagined.”
His son agrees.
“He’s always explained things to me,” Burger said of his dad. “It’s been great having him there with me. He’s a great coach. I’m grateful he is my coach.”
The two also have that bond during basketball season. This past spring, Jake developed a routine in which he would get to school by 6:30 a.m. to work on basketball, then go back to school at night to work on quarterback fundamentals. He played AAU basketball this summer and maintains a 3.7 grade-point average. He’s unsure of his college plans at this point but would entertain the idea of playing either sport at the next level – as long as the college he chooses “feels like home,” he said.
“Jake's work ethic is off the charts,” Mike Burger said. “He is a great example of someone who plays multiple sports rather than concentrate on one. I am not sure which sport he loves the most, but I can say he loves playing both games and he plays both with a real joy.”
For Jake Burger, being part of the hometown football and basketball teams seems second nature. He wouldn’t want it any other way. Cars start filing into Pittsford football games early on Friday nights, some fans hopeful for a spot in the front row overlooking the west end zone.
“For our first game, we had a ton of people in our stands,” he said. “It’s a great atmosphere in Pittsford, no matter what sport. For basketball games, the parents and fans will get into the game and cheer and the football games are loud with a lot of fans. It’s a great place to be around.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Lenawee and Monroe counties.
PHOTOS: (Top) Jake Burger prepares for Thursday’s game against Petersburg-Summerfield. (Middle) Burger follows through on a pregame pass. (Photos by Doug Donnelly.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)