QB Leads Ithaca Back to Legendary Level
November 27, 2015
By Geoff Kimmerly
Second Half editor
DETROIT – At halftime of Friday’s Division 6 Final, Ithaca coach Terry Hessbrook told his quarterback Jake Smith he was the best player on the field and needed to play like it.
Or something like that – no doubt a little more directly, with a few more words that got right to the heart of Smith’s importance in helping the Yellowjackets avoid the disappointment of taking home the second-place trophy for the second season in a row.
Two quarters later, the list of Ithaca quarterbacks who have put up memorable performances at Ford Field grew by one.
Cementing his place in a line of signal callers who have led Ithaca to 83 wins in 84 games, Smith directed a second-half rally that pushed the Yellowjackets past Clinton 27-20 for their fifth MHSAA championship in six seasons.
A year ago, Smith and his teammates left the field after a loss to Monroe St. Mary Catholic Central ended a national-best 69-game winning streak. This time, Ithaca trailed 13-0 early in the third quarter before scoring 27 straight points over 15 minutes to take a lead it wouldn’t relinquish.
“He knew he could get more out of me, and as an offense we definitely produced,” said Smith of his coach’s halftime cajoling. “I wasn’t really panicking. I knew if we get behind, we’ve still got to keep playing. I wasn’t going to let it happen like it happened last year. I didn’t want to experience that feeling again, so I just played as hard as I could.
“It means so much to everybody on our team. Everybody really just wants to go out on top. Everybody wants to be number one. We finished that climb this year and we stuck the flag in the mountain, and it just feels so great.”
And it surely was a bit of a relief too.
Many of the team’s 17 seniors saw the field for most of the 2014 trip to Detroit, perhaps offering a little more motivation to bounce back for the program’s fifth perfect season over the last six.
“It was immense pressure, and to be honest, that made me very nervous. I talked to the players about it before the game today, that I was so happy because since day one last year after we got beat their goal was to get back to Ford Field,” Hessbrook said. “And I thought we had a championship-caliber football team, but I think a lot of people had championship-caliber football teams and somewhere along the line they get caught up and something goes wrong.
“I was glad they were able to play their last game in an Ithaca uniform here at Ford Field and have a chance ... to play for a championship.”
The Yellowjackets (14-0) finished off their best defensive performance of the run in terms of points allowed, giving up only 107 this fall despite dealing the first and only losses to three contenders over the last four weeks.
That defense played a massive role Friday, holding a Clinton rushing attack that averaged 297 yards per game this season to only 179. The Redskins had only 14 yards rushing over five second-half possessions after taking the 13-0 third-quarter lead.
But while the Yellowjackets held Clinton’s offense in check, it came down to Smith to carry them over the top.
The Ithaca run of quarterbacks starring at Ford Field started with Alex Niznak, who ran for five touchdowns in 2010 to lead the Yellowjackets to their first title. Then came Jake’s older brother Travis Smith, who put his name all over the record book in 2011 and 2013 wins – sandwiched around 2012, when back-up Logan Hessbrook came in after Travis Smith was hurt and led Ithaca to another MHSAA Finals victory.
Jake Smith was decent in last season’s Final, running for 90 yards and a score and throwing for 147 yards and the other touchdown as Ithaca fell 22-12. But his first half Friday was not at all noteworthy – six yards rushing and 60 passing.
Then came Hessbrook's pep talk.
“The first half, we did what we wanted to do,” Clinton coach Scott McNitt said. “We kept him in front of us. We didn’t let him get loose. But the third quarter, he found something. And he showed he was the best player on the field.”
Four minutes into the third quarter, Smith scored Ithaca’s first touchdown on a 14-yard run. Three and a half minutes later, Smith connected with senior Spence DeMull on a 22-yard pass in the seam, and two plays later connected with DeMull on the same route for a score that put the Yellowjackets ahead 14-13.
The next possession saw Smith's performance climb toward another level.
With 14 seconds left in the third quarter, he dropped back and rolled left, spun away from a near-sack, down the left sideline – and just as it looked like he would dive at the near pylon, Smith side-stepped right and whirled into the end zone. Ithaca 21, Clinton 13.
Smith added one more touchdown run from a yard out to put the Yellowjackets up 27-13 with 7:47 to play. Noah Poore’s 4-yard run at 4:59 pulled Clinton back within seven. But after Ithaca ran the clock down to 1:47 on its next possession, Clinton went to the air and completed only one of four passes before Ithaca senior Derek Teed ended the threat with a fourth-down sack.
Teed had three of his team’s 11 tackles for losses. Senior linebacker Jace Demenov led the effort on that side of the ball with 10 tackles, and junior linebacker Lane O’Boyle had eight.
Smith ended with 126 yards rushing to go with three scores and 180 yards passing with a touchdown.
For Clinton, senior running back/linebacker Mathew Sexton ran for 141 yards and a score and had six tackles. Senior linebacker Ken DeShano had 11 tackles.
Sexton also played a major role when Clinton fell to Ithaca 41-22 in the 2013 Final, and ran for more than 2,000 yards this season as the Redskins (13-1) charged through this run toward the rematch, eliminating reigning champion St. Mary among one of the most impressive slates of playoff opponents in any division.
“The gauntlet we’ve gone through these past four weeks – St. Mary, Madison Heights (Madison), (Jackson) Lumen Christi, (Grand Rapids) NorthPointe Christian, may have taken some of what we needed in the tank out of us,” McNitt said. “But these kids battled to the end … and had a chance at the end.”
Coaches almost always decline to compare teams from year to year, and especially championship winners.
But Hessbrook admitted this run was a little sweeter than some of the rest because of what it allowed for the players who walked off sadly a year ago and the legacy they were able to finish on a winning note.
“It would be hard for me to put them into numerical order and say this one is my favorite one or that one is my favorite one,” Hessbrook said. “But I’ll say this about this group of seniors: I don’t think that any class at Ithaca has ever dedicated themselves to winning a championship more than this class has, and that’s why it was so important for them to do that."
PHOTOS: (Top) Ithaca quarterback Jake Smith breaks a tackle during Friday's Division 6 Final. (Middle) The Yellowjackets celebrate their fifth MHSAA title in six seasons.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)