TC Fans Enjoy 50 Years of Familiar Voices
October 21, 2015
By Dennis Chase
Special for Second Half
TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.
The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.
"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."
Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.
That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.
"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."
After some discussion, though, WLDR took the plunge.
"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."
WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.
It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.
"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."
Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.
"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."
Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.
Soon after he was hired, Menzel called him into his office.
"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."
To this day, the 72-year-old is synonymous with Traverse City Central sports.
"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"
Sonnemann was honored for his work during the Central-West game in September.
"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."
Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.
He said he has a hard time remembering when he retired because he's still so active doing what he loves.
"Some people would say I flunked retirement," Sonnemann said, laughing.
He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.
So when people ask how much longer they'll keep announcing, their answers are similar.
"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"
On fall weekends, Thirlby Field is their home away from home.
"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.
Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.
"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."
It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.
St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.
Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.
"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."
Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.
But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.
Trojans fans who were there reveled in the win, except the bus driver.
"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."
Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.
"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."
Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.
"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."
Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.
The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.
"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.
WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.
"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."
Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?
"Don always says, 'John's on assignment," Sonnemann said with a chuckle.
Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.
"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."
Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.
"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."
Wiitala has a belief he stands by, too.
"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."
Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.
"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."
For Sonnemann and Wiitala, it's 50 going on 51.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)
Bedford Follows Mifsud's Hall-of-Fame Formula to 7-0 Start, SEC Red Title Game
By
Doug Donnelly
Special for MHSAA.com
October 15, 2026
The rumors of Dave Mifsud living across the street from Temperance Bedford High School or being able to see the school from his kitchen window are greatly exaggerated.

Mifsud, in his first year coaching the Kicking Mules, actually lives about five minutes from the stadium. And, no, he can’t see the glow from the Friday night stadium lights from his house.
All joking aside, Mifsud may have found the perfect spot to continue his hall of fame career. After stops at Dearborn, Parma Western, Monroe and Brownstown Woodhaven, Mifsud took over the Bedford program in January and has the Mules off to a remarkable 7-0 start heading into Friday night’s Southeastern Conference showdown with powerhouse Saline.
“I feel like I'm at home right now,” Mifsud said this week. “I feel working and coaching at Bedford, being around this community, I feel like I'm at home.”
The funny part is, he wasn’t looking for one.
Mifsud said he moved to Temperance about five years ago to be closer to his son and three grandchildren in Toledo. He became the head coach at Brownstown Woodhaven and thought he had found his last coaching stop.
“When I took the Woodhaven job, I said, ‘This is it – I’m not going to change jobs again.’ But I put a disclaimer on there – and that was unless the Bedford job opened up.”
This past offseason, it did.
Mifsud said the distance driving to and from Woodhaven was the difference.
“I was driving 39 miles each way to work and spending an awful lot of time in the car,” he said. “I didn’t get to enjoy as many community events as I wanted to be involved in, even just going to basketball games or baseball games and things like that. It was just too far from home. So, this job was definitely a big attraction to me.”
He was hired.
By no means was he taking over a bad program. Quite the opposite. Bedford has been a perennial playoff team – they’ve qualified 14 times since 2009 – and contended among the top half of the SEC Red most of those years.
When Mifsud arrived, however, he had a blank slate. He had to bring in an almost entirely new football staff, overhaul the offense, and create a new-look defense.
“I spent hours and hours and lots of late, late nights interviewing coaching candidates,” he said. “I didn’t really know any of them ahead of time. There was one coach, Sean Stephens, that I had met and talked to a couple of times, but really, I didn’t know any of them.

“The foundation was, the thing that I started off explaining to each and every one of them, was my philosophy and what my goals were and where I was coming from. I wanted them to know how we were going to treat the kids and treat the program.”
Football, he said, teaches great life skills and life lessons.
“Our No. 1 goal is for the kids to have the best memories and the most positive memories from their high school days as being part of the football program,” he said.
He hired coaches from Toledo and the Downriver area, a former Bedford player and one coach who was on a previous Bedford staff. He named a football operations coordinator to handle things like media requests and statistics.
The offense, he said, is a combination of all of the offenses he’s run over the years while building a solid resume at Dearborn and Parma Western.
“We adapted and evolved a little,” he said. “I think we’ve cleaned up some of the things we were doing at Woodhaven.
His defense was constructed with the help of Mike Parker, who had coached at Toledo Whitmer, one of the largest schools in northwest Ohio.
The formula has worked wonders. The 7-0 start is something even Mifsud didn’t see coming.
“Going into it, of course you have high hopes,” he said. “I feel like there was the hope or possibility of being 7-0, but there was also this reality that we could be 3-4 or 4-3. You just don’t know how games are going to play out and how kids are going to respond.”
The biggest win was probably the first, a 20-13 victory over Sterling Heights Stevenson.
“The kids played their hearts out that game, and a really great win,” he said.
What’s followed have been six more in much the same fashion.
“We’ve continued on with the thinking that we just need to go 1-0 each week,” he said. “We’ve had to battle and compete in each game.”
Not only did Mifsud have to create a new coaching staff, but few of last season’s ball carriers were back this fall. One who might have been expected to be a starting running back, for example, transferred to an Ohio school. Other players moved positions and into new roles.
Masyn Moran has emerged as the top ball carrier with 636 yards and 12 touchdowns over seven games. Luke Whetstone has thrown for 841 yards while completing 64 percent of his passes. He’s also rushed for more than 500 yards. Jaxson Lestock has 20 catches for more than 300 yards. The Mules offense has been balanced with 263 rushes and 100 passes.
Bedford’s 7-0 start is the first for the program since 2013 and just the third in school history. Mifsud said the same formula that got Bedford to this point is what he plans on using this week against the also-undefeated Hornets. The winner will own the SEC Red title outright.
“There are some really good kids at Bedford, and they have bought into and committed to the new coach and system,” he said. “The school community has been awesome.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Temperance Bedford football coach Dave Mifsud instructs player Brady Boisselle during a game this season. (Middle) Mifsud monitors the action from the sideline. (Photos by Jaymee Beard/Temperance Bedford athletics.)