TC Fans Enjoy 50 Years of Familiar Voices
October 21, 2015
By Dennis Chase
Special for Second Half
TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.
The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.
"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."
Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.
That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.
"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."
After some discussion, though, WLDR took the plunge.
"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."
WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.
It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.
"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."
Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.
"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."
Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.
Soon after he was hired, Menzel called him into his office.
"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."
To this day, the 72-year-old is synonymous with Traverse City Central sports.
"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"
Sonnemann was honored for his work during the Central-West game in September.
"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."
Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.
He said he has a hard time remembering when he retired because he's still so active doing what he loves.
"Some people would say I flunked retirement," Sonnemann said, laughing.
He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.
So when people ask how much longer they'll keep announcing, their answers are similar.
"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"
On fall weekends, Thirlby Field is their home away from home.
"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.
Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.
"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."
It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.
St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.
Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.
"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."
Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.
But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.
Trojans fans who were there reveled in the win, except the bus driver.
"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."
Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.
"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."
Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.
"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."
Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.
The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.
"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.
WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.
"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."
Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?
"Don always says, 'John's on assignment," Sonnemann said with a chuckle.
Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.
"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."
Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.
"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."
Wiitala has a belief he stands by, too.
"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."
Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.
"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."
For Sonnemann and Wiitala, it's 50 going on 51.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)
Grisdale to be Honored for 40 Seasons on Call for Cheboygan Football
By
Tom Spencer
Special for MHSAA.com
September 13, 2024
When Jason Friday was in high school, there were two types of football fans in Cheboygan.
Folks either went to watch the Cheboygan Chiefs play under the lights, or they listened to the game on the radio called by play-by-play announcer Mike Grisdale.
Well, not much has changed. Friday, a 1992 Cheboygan grad, is now the school’s athletic director. And Grisdale is in the middle of his 40th season on the air.
What is changing tonight, though, is Cheboygan will officially dedicate the stadium press box to Grisdale in a special pregame ceremony before the Chiefs (1-1) take on Elk Rapids (1-1).
Former Cheboygan coaches, Grisdale’s family and people who have worked with him on the radio over the years will be on hand for the ceremony.
“We were able to get Dan Miller, George Blaha, Ken Kal and Dan Dickerson — radio broadcasters for all four Detroit sports — to record statements that we will play over the public address system,” said Friday. “Mike will be presented a smaller version of the plaque that we will be hanging in the press box, and he will have a chance to talk.”
Naming the press box after Grisdale has been in the works for more than a year, Friday noted. Grisdale first learned of the plan when he was interviewing Friday during halftime of a football game last year.
“Jason surprised me on the air,” Grisdale recalled. “I was shocked, but honored and thankful.”
Grisdale, a 1979 Cheboygan grad, is humbled noting there are so many people who contribute to the radio broadcasts and football program. He remembers listening with his father to Jorden James and Bob Martin call Chiefs games when some of the older kids from the neighborhood were playing high school football.
“I have just been so fortunate to do it for this long and have become the go-to guy for historical information and perspective,” Grisdale said.
Grisdale, who has also done nearly 1,000 Chiefs basketball games on the air, along with some hockey and soccer, said his interest in sports goes back to his childhood.
Grisdale grew up in Cheboygan with three brothers in a neighborhood full of kids. Sports were a big part of their lives — collecting baseball cards, listening to the Detroit Tigers on the radio, and playing basketball, kickball and wiffle ball.
Grisdale, who also hosts a Saturday morning radio show from a local restaurant called “Coaches Corner,” vividly recalls trying to keep a scorebook while listening to high school basketball games on WCBY radio and dreaming of becoming the next Blaha, or Ernie Harrell, Bob Ufer, or Bruce Martin - four legendary broadcasters of Michigan professional and college sports.
While at Central Michigan University earning a broadcasting degree, Grisdale got extensive of on-air experience on student stations. He worked on Cheboygan radio stations during summers.
Some of his fondest memories of Chiefs broadcasts have come from the locations where they’ve played.
“I have enjoyed having the opportunity to cover games at places like the Pontiac Silverdome, Palace of Auburn Hills, Crisler Arena and the Breslin Center,” Grisdale said. “You remember the exciting moments and big games”
The 40 years on the air, along with earlier turns covering Marshall and Albion football and basketball games, are really just a blur to the highly-revered radio personality.
“The seasons just seemed to run together,” Grisdale said. “There were many, many times when the weather and the long road trips took their toll.”
Grisdale played football at Cheboygan High School and was an offensive end and a defensive safety on a 9-0 squad his senior year in 1978. He caught three touchdown passes that season. He also held for extra points, collecting snaps from his brother Mark, the Chiefs’ long-snapper.
Mike Grisdale doesn’t hesitate to point out the best player he covered was fullback Shannon Scarborough from the 1991 team that reached the Silverdome – “The all-stater was strong and fast and played both ways,” he noted. But Grisdale has loved all the players and teams over the years. “I do it because I enjoy promoting the kids, keeping the traditions alive, seeing the community come together, good sportsmanship, and being part of a team.”
Friday, who also has broadcast multiple games alongside Grisdale over the years, has enjoyed Grisdale’s efforts to promote every player.
“Kids always love to hear their name on the radio,” Friday said. “What I think he does better than anyone is to make sure the offensive and defensive linemen are consistently mentioned — those boys in the trenches often get overlooked, but not with Mike on the call.”
When Cheboygan installed NFHS Network cameras, the athletic department sought to successfully connect Grisdale’s radio broadcast through the video feed.
“That has been a huge bonus and something that many community members have told me they appreciate,” Friday said.
Grisdale, who also works part-time for Black Diamond Broadcasting in its Cheboygan studios and serves Mackinaw Health System based in St. Ignace as its marketing director, has no plans to end his broadcasting career.
“As long as our local radio station can keep the tradition alive and I am still around, it would be my privilege to keep it going,” Grisdale said.
Cheboygan High School games are carried on WCBY (Cheboygan) 1240 AM, 100.7 FM and 98.1 FM, and streaming at BigCountryGold.com.
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) Mike Grisdale, right, and partner Nate King broadcast a Cheboygan game from Central Michigan University. (Middle) The Cheboygan stadium press box will be dedicated to the longtime broadcaster. (Below) Grisdale is on the call for another Chiefs game. (Photos provided by Grisdale and the Cheboygan athletic department.)