TC Fans Enjoy 50 Years of Familiar Voices

October 21, 2015

By Dennis Chase
Special for Second Half

TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.

The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.

"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."

Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.

That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.

"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."

After some discussion, though, WLDR took the plunge.

"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."

WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.

It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.

"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."

Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.

"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."

Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.

Soon after he was hired, Menzel called him into his office.

"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."

To this day, the 72-year-old is synonymous with Traverse City Central sports.

"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"

Sonnemann was honored for his work during the Central-West game in September.

"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."

Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.

He said he has a hard time remembering when he retired because he's still so active doing what he loves.

"Some people would say I flunked retirement," Sonnemann said, laughing.

He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.

So when people ask how much longer they'll keep announcing, their answers are similar.

"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"

On fall weekends, Thirlby Field is their home away from home.

"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.

Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.

"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."

It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.

St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.

Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.

"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."

Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.

But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.

Trojans fans who were there reveled in the win, except the bus driver.

"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."

Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.

"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."

Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.

"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."

Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.

The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.

"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.

WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.

"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."

Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?

"Don always says, 'John's on assignment," Sonnemann said with a chuckle.

Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.

"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."

Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.

"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."

Wiitala has a belief he stands by, too.

"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."

Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.

"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."

For Sonnemann and Wiitala, it's 50 going on 51.

Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)

Awe Working to Reignite Three Rivers, Bring Best of Past to New-Look Home

By Scott Hassinger
Special for MHSAA.com

September 11, 2024

THREE RIVERS – Jeff Awe had always been content as an assistant during his 30 years coaching high school football.

Southwest CorridorAll that changed in early April when Awe accepted the head varsity position at Three Rivers. Awe had spent 27 of those years as a Wildcats assistant before taking over the program.  

"Becoming a varsity football coach was never on my radar," said Awe, who spent the last three years as head coach of the Wildcats junior varsity, guiding them to an 8-1 record last fall.

Awe felt he could help rejuvenate a program that stumbled to a 1-8 record in 2023 and suffered its first losing season since 2020.

“With the kind of season we had I could see, at least in my mind, exactly what needed to be done to turn this program around,” Awe said. “I wanted to bring some positivity back to Three Rivers football. The timing and circumstances made it the right time to pursue it.”

Awe, who played for and coached under former Three Rivers coaches Scot Shaw, Jeff Zonyk and Tom Foghino – all members of the Michigan High School Football Coaches Association Hall of Fame – has brought back some of that positivity already with increased participation. More than 80 players came out for the sport between the varsity and JV teams.

Three Rivers defeated Charlotte 36-0 in the season opener two weeks ago at newly-renovated Armstrong Field, avenging a 52-22 loss from 2023. The Wildcats are 1-1 overall after losing a hard-fought 10-7 decision Friday at Adrian. Three Rivers hosts 2023 league champ and Regional finalist Niles in Friday's Wolverine Conference opener.

Shaw, coincidently, is currently the head coach at Niles.

Awe played for Shaw, Three Rivers' head coach from 1986-2004, and was a standout receiver and cornerback earning first-team all-conference his senior year.

Three Rivers finished with back-to-back 9-0 records in Awe's freshman and sophomore years. Awe was a starter as a senior on the first Wildcats team to make the playoffs in 1986.

"In my junior year we went 8-1 but lost our last game to Coldwater and didn't make the playoffs under the old system," Jeff Awe recalled. Three Rivers finished the 1986 regular season 8-1 as well on the way to that first playoff berth.

Awe is graduate of Western Michigan University and a long-time science teacher at Three Rivers Middle School. His long-range vision for the football program is to combine the old-school mentality from when Three Rivers was the most physical and disciplined football team every week with new-school principles.

"I want to build a bridge from our youth flag football program all the way up to the varsity level. I want to be able to put a coaching staff in place that can take over the program someday when I am done and keep it going strong," Jeff Awe said.

Three Rivers, mainly a spread offense team for several years, has returned to its old-school I-formation principles. But the passing game will remain a big part of the Wildcats' attack.

"We're going to have multiple looks on both sides of the football. With the way high school football is played now, we have to ready to adjust and adapt every week," he said.

"Right now I want our seniors to have a great year. We're excited and ready to go, and I like the way the summer went. Now we have to win some games and compete against some very good football teams on our schedule."

Awe feels fortunate to have been influenced by a number of great football minds over the course of his career like Zonyk, Foghino, Shaw and J.J. Wagner at Three Rivers, along with Mendon's John Schwartz and the late Bob Critz.

"We all did a lot of good things together. All of those guys taught me a great deal about the game," Awe said.

However, the lessons he learned as a player from Shaw have really stuck with him.

"Scot is a master at motivating his players, getting teams ready mentally, and he knows how to make you feel like a million bucks with just a comment or two. He can get his athletes to run through a wall and do things you thought were impossible,” Awe said. “I loved playing and coaching for him, and now I'll be coaching against him.”

A new video scoreboard complete with a sound system is among new features fans will see this season at Armstrong Field in Three Rivers. Awe worked tirelessly over the summer promoting the Three Rivers football tradition.

"I've worked hard by having former players and coaches who have been successful in life come in and speak to our kids. There is a huge legacy here about what it means to put that Wildcat jersey on. I'm bringing the old nameplates back. The front of the uniform sports the name of the community you play for, and the name on the back is your family," Awe said.

"When you learn how to go out on the field and work hard and be disciplined, those are life lessons these kids will take with them into adulthood and beyond. I want them to understand that whatever number they wear there are people all over the country who once wore that number who are paying attention. They want to see if the individuals on this team are doing the correct things to make themselves successful."

Three Rivers features much more experience on the field than in the past. Brayden Carpenter and Aiden Williams are the lone sophomores on a 38-player varsity roster that features 17 seniors. Senior cornerback Jace Gray and two-way lineman Sam Reynolds, along with junior quarterback Mason Awe (Jeff’s son), have emerged as three of the team’s leaders on and off the field.

Gray, a 5-foot-9, 190-pound linebacker, has 18 tackles over two games after a team-high 12 against Adrian.

"Jace is the heart and soul of our defense. He is incredibly instinctive and has a knack for forcing turnovers,” Jeff Awe said. “He is a big reason we hope to be greatly improved on defense this season.”

Reynolds, a three-year varsity letterman, helps anchor much-improved offensive and defensive lines with his 5-10, 240-pound frame. "Sam is one of our best players and leaders. He is our strongest kid and anchors both sides of our line. We are looking forward to a big year from him," Awe said.

Mason Awe (5-11, 190) completed 4-of-5 passes for 57 yards against Charlotte. "Mason is smart, athletic and one of our leaders on offense. He can make plays with his arm, legs and brain and is a complete player at the quarterback position," Jeff Awe said.

Senior tailback Lamonta Stone leads Three Rivers in rushing with 34 carries for 267 yards and three TDs over those first two games. Other impact players on defense include senior linebackers Tre Rohrer (5-10, 185) with 16 tackles and a fumble recovery, and Landon Moreland with 16 stops.

Senior Max Burg (6-6, 260) is another key returning starter on the Wildcats' offensive line.

Reynolds sees a much different attitude from teammates this season.

"Everyone wants to be at practice this year. Coach Awe has created a camaraderie in our program that hasn't existed for a while,” said Reynolds, who aspires to become a coach and math teacher.

“My varsity experience has helped me with the physicality and the speed of the game. We got a bad taste in our mouth last year and aren't going to settle for a losing season.”

Gray feels he and his teammates are more connected with one another.

"The experience I bring back is valuable, and it gives me an advantage on the field. My strength and senior leadership are factors I hope contribute to us winning more games and making the playoffs," Gray said.

Mason Awe enjoys the special relationship he has as a son of the head coach.

"It's special because off the field I can go home and talk with him about how the practice or game went, the plays and what is working or not working. We have a good relationship, and we think alike on the field," Mason Awe said. "Our team wants to be the toughest and most gritty one out there. That's a trademark of old Three Rivers teams and we want to go back to that. I like being a big part of the offense, making plays and helping the team win. Confidence is a big key coming off last year. It will be the defining factor. This is a strong group, and we've been playing together for a while."

Awe's coaching staff consists of Mitch Walters, Nate Foley, Drew Bosma and Zac Robare at the varsity and JV levels, along with Scott Muffley, Toby Gose and Al Schmucker at the middle school level.

Three Rivers Community Schools superintendent Niki Nash gathers with students, school officials and community members near midfield Aug. 29 to cut the ribbon prior to the first home football game played on newly-renovated Armstrong Field.

Armstrong Field introduces improvements

Three Rivers has played its home football games at Armstrong Field since 1951. Voters approved a bond in 2019 for upgrades to the stadium and the 40-year-old fieldhouse that was built during the early 1980s.

The renovations also included construction of a new weight room at the high school (completed in 2022), along with the installation of a new track, video scoreboard, artificial turf and new gating.

"We compete in the Wolverine Conference where over half of our schools play their football games on artificial turf,” said Three Rivers athletic director Matt Stofer. “It's been a long five years, but it’s cool to see it finished. Our community and alumni, along with our student-athletes have been great about everything, and the stadium looks great."

Finding a safe playing surface and one that could withstand multiple uses were major factors.

"We wanted to find a surface that other schools had a lot of success with. We traveled to and took a look at fields in St. Joseph, Chelsea, Olivet College and some other schools," Stofer added.

The high school soccer teams, band, physical education classes and youth football program also will have access to the facility.

Two of the biggest changes inside the facility are new gating and a new sound system.

"Before the renovations you could just pull into Armstrong Field, and you were right there. You can still drive in, but now you have to physically get out of your car to pay and enter the stadium through one of the two new gates located at the end near the concession stand," Stofer explained. "These changes allow us to lock up the facility now when we need to."

The new video scoreboard, purchased by an anonymous donor, will include a new sound system.

"It's been quite a busy summer,” Stofer said. “We've traveled to Stevensville Lakeshore and up to Holland West Ottawa to work with their video crew in a few training sessions. We're very excited about what we can use it for once we learn everything. Our goal for now is just to get it up and running.”

Scott HassingerScott Hassinger is a contributing sportswriter for Leader Publications and previously served as the sports editor for the Three Rivers Commercial-News from 1994-2022. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.

PHOTOS: (Top) From left: Three Rivers varsity football coach Jeff Awe and players Mason Awe, Jace Gray and Sam Reynolds. (Middle) A new video scoreboard complete with a sound system is among new features fans will see this season at Armstrong Field in Three Rivers. (Below) Three Rivers Community Schools superintendent Niki Nash gathers with students, school officials and community members near midfield Aug. 29 to cut the ribbon prior to the first home football game played on newly-renovated Armstrong Field. (Top photo by Scott Hassinger; scoreboard and ribbon-cutting photos by Matt Stofer.)