TC Fans Enjoy 50 Years of Familiar Voices
October 21, 2015
By Dennis Chase
Special for Second Half
TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.
The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.
"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."
Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.
That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.
"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."
After some discussion, though, WLDR took the plunge.
"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."
WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.
It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.
"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."
Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.
"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."
Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.
Soon after he was hired, Menzel called him into his office.
"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."
To this day, the 72-year-old is synonymous with Traverse City Central sports.
"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"
Sonnemann was honored for his work during the Central-West game in September.
"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."
Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.
He said he has a hard time remembering when he retired because he's still so active doing what he loves.
"Some people would say I flunked retirement," Sonnemann said, laughing.
He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.
So when people ask how much longer they'll keep announcing, their answers are similar.
"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"
On fall weekends, Thirlby Field is their home away from home.
"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.
Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.
"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."
It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.
St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.
Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.
"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."
Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.
But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.
Trojans fans who were there reveled in the win, except the bus driver.
"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."
Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.
"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."
Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.
"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."
Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.
The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.
"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.
WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.
"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."
Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?
"Don always says, 'John's on assignment," Sonnemann said with a chuckle.
Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.
"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."
Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.
"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."
Wiitala has a belief he stands by, too.
"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."
Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.
"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."
For Sonnemann and Wiitala, it's 50 going on 51.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)
DeWitt Rewrites Finals Rushing Record Book in Completing Perfect Run
By
Scott DeCamp
Special for MHSAA.com
November 30, 2025
DETROIT – Traverse Moore had no idea about his record-setting day until the final moments of Sunday’s Division 3 Football Final.
“Honestly, I wasn’t worried about that. I was worried about getting the state championship win,” the shifty and speedy DeWitt senior quarterback said.
Moore and the Panthers left no doubt whatsoever. They ran into the history books.
On the strength of Moore’s Finals-record 397 rushing yards and four touchdowns, DeWitt rolled past Mount Pleasant, 54-20, in a battle of unbeatens at Ford Field. Moore’s effort shattered the record set in last year’s Division 6 Final by Jackson Lumen Christi’s Kadale Williams (314).
“We’ve been dreaming about it since fourth grade when we first started playing together. For this group of seniors to do that today, I couldn’t be happier,” said Moore, whose squad is the second from DeWitt to capture a Finals football title. The 2020 team won the first championship.
In DeWitt’s eighth championship game appearance, Moore scored three TDs in the opening quarter to tie a Finals record and help stake the Panthers to a 26-7 lead. The 6-foot, 195-pound Central Michigan University commit scored from 30 yards out barely two minutes into the contest, from 33 yards a little more than a minute later, and sprung free for a 74-yarder just past the midway point of the first quarter.
Moore’s fourth TD came on a 13-yard run barely three minutes into the second quarter. He had the Finals record for rushing yards early in the third quarter. He carried the ball 32 times in the game, good for 12.4 yards per attempt. Moore also completed 4 of 8 passes for 64 yards and a TD.
As a team, DeWitt (14-0) rushed for a Finals-record 575 yards on 58 attempts (9.9 per carry). It surpassed the previous record of 549 rushing yards by Constantine in the 2004 Division 6 Final.
Moore tipped his cap to DeWitt’s offensive line and tight ends, an all-senior unit comprised of Jackson Hildebrant at center, Sam VanZee and Luke Nolen at guards, Drew Rumsey and Landon Fitzpatrick at tackles, and Jacob Schorfhaar and Caleb Haman at tight ends.
“The guys up front have been special all year,” Moore said. “That’s a group of seniors that have been together since fourth grade – all of us have been together since fourth grade. They’ve been playing O-line since fourth grade, so that’s a special connection and they’re just workhorses, man.”
Sophomore Channing Ridley also reached the 100-yard plateau for DeWitt, finishing with 101 yards on 10 carries, including a 13-yard TD. Senior Jadon Bender caught a 35-yard TD pass from Moore, and junior Tyler Bashore closed out the Panthers’ scoring with a four-yard run. Bashore ended with 77 yards on 16 carries.
DeWitt piled up 219 rushing yards in the first quarter, 153 in the second, 73 in the third, and 130 in the fourth.
“In the offseason, we looked at what we had coming back,” said veteran DeWitt coach Rob Zimmerman, who completed his 27th season at the helm. “DeWitt’s probably known for being a team that throws the football around quite a bit. Last year we were physical and we threw a lot more, but with what we had coming back up front and the speed that we have, you can’t take away everything that we have.
“It’s a great combination with all the single-wing stuff that we do, which nobody else does, and so that’s an issue. But then we have the ability to run right at you and our counter game has been phenomenal for the last two years,” Zimmerman continued. “It’s a tough matchup, and then you add in the tempo, too, that we show quite a bit. I think we’re faster (in that tempo) than anybody else is as far as running plays. Put all of those things together, it’s pretty tough to stop.”
Mount Pleasant (13-1) got on the board midway through the first quarter on a 31-yard TD pass from junior Xavier Creguer to senior Riley Olson. Creguer added a four-yard scoring run with 12 seconds remaining in the first half, but the Oilers were still facing a 40-14 deficit headed into the halftime break.
Creguer joined Moore in the record books with his 91-yard TD run in the third quarter – longest in Finals history, surpassing 90-yard scoring runs by Edwardsburg’s Nick Bradley (2017) and Farmington Hills Harrison’s Nick Williams (1994).
It was an uphill battle for Mount Pleasant, which made its second Finals appearance and still seeks its first championship.
“I wonder if a little bit of the bright lights got to us to start with. We made a few mistakes from the start … . Just a few, little things that we’d like to have back,” Mount Pleasant coach Jason McIntyre.
“That’s a tremendous DeWitt team. It would have been really difficult to hang up the middle, but I think you saw what we could have done maybe if we would have been able to start a little fresher, a little cleaner. … Their offense is super difficult to defend. I thought we were well-prepared in terms of alignment, but the speed in which they do it and obviously No. 2’s (Traverse Moore) a really good player.”
Creguer finished with 162 rushing yards on 12 carries. He also threw for 66 yards.
Senior William Garcia led all defenders with 11 tackles for Mount Pleasant, while Olson notched 10 stops. Senior Lucas Brandell recorded a team-high six tackles for DeWitt.
DeWitt lost in last year’s Semifinal to eventual champion Zeeland West, 32-20. That defeat lingered with the Panthers and fueled them for this season’s run to glory.
“I mean, that stung. Last year stung. It hurt,” DeWitt senior Miller Wing said. “But when winter lifts rolled around, 5:45 in the morning, that’s the reason for it. It’s just staying together as a team. We’re so close.”
DeWitt has been a perennial contender in Division 3. The Panthers have advanced to the Semifinals or further seven of the last eight seasons.
According to Zimmerman, it’s all about the culture, establishing expectations, and putting in the work.
“The older kids have always helped our younger guys to understand the expectations within the program, and I think that’s a big part of why we’re where we’re at as a program,” Zimmerman said. “These guys want to be the next dude, and they work to get there.
“Ton of similarities (between the two championship teams) from a toughness standpoint, leadership standpoint, work ethic. I mean, these guys put in an unbelievable amount of time in the offseason to get where they’re at. This class, from sophomore (season on up), they’re 35-1 as a class, so it’s a pretty good group.”
PHOTOS (Top) DeWitt’s Sam VanZee (54) hoists teammate Traverse Moore into the air in the end zone Sunday. (Middle) Landon Kurncz (13) attempts to surge ahead with Mount Pleasant’s Keagan Wernette-Beals (11) and another defender wrapping him up. (Below) The Oilers’ Xavier Creguer prepares to take on a DeWitt defender.