TC Fans Enjoy 50 Years of Familiar Voices
October 21, 2015
By Dennis Chase
Special for Second Half
TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.
The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.
"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."
Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.
That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.
"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."
After some discussion, though, WLDR took the plunge.
"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."
WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.
It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.
"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."
Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.
"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."
Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.
Soon after he was hired, Menzel called him into his office.
"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."
To this day, the 72-year-old is synonymous with Traverse City Central sports.
"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"
Sonnemann was honored for his work during the Central-West game in September.
"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."
Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.
He said he has a hard time remembering when he retired because he's still so active doing what he loves.
"Some people would say I flunked retirement," Sonnemann said, laughing.
He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.
So when people ask how much longer they'll keep announcing, their answers are similar.
"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"
On fall weekends, Thirlby Field is their home away from home.
"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.
Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.
"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."
It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.
St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.
Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.
"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."
Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.
But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.
Trojans fans who were there reveled in the win, except the bus driver.
"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."
Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.
"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."
Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.
"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."
Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.
The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.
"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.
WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.
"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."
Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?
"Don always says, 'John's on assignment," Sonnemann said with a chuckle.
Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.
"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."
Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.
"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."
Wiitala has a belief he stands by, too.
"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."
Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.
"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."
For Sonnemann and Wiitala, it's 50 going on 51.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)
Portage Northern Coach Nurturing New Roots After Arriving from Crosstown Rival
By
Pam Shebest
Special for MHSAA.com
October 19, 2021
PORTAGE — When Kurt Twichell was hired as Portage Northern’s head football coach last May, he had some serious closet cleaning to do.
As an assistant coach at crosstown rival Portage Central, his wardrobe was filled with blue and gold.
“I had to clean out probably 80 percent of my closet,” Twichell said, laughing. “Being a phys. ed. guy, I had quite a bit of blue and gold PC stuff.
“That all went into a big old bag, and I actually donated it back to them. I had a lot of work to do from a wardrobe perspective, no doubt about that.”
Twichell is nearing the conclusion of his first season as a head coach, with Portage Northern 2-6 this fall heading into its season finale Friday against Kalamazoo Central.
He had spent the previous seven seasons at Portage Central, finishing his tenure with the Mustangs last fall as their defensive coordinator. Across town at that time, Pete Schermerhorn was completing his 27th and final season leading the Huskies’ football program – and after some thought, Twichell applied to be his replacement and was named Northern’s next coach this spring.
Twichell made sure to wear orange when he met with his new team for the first time.
If he had worn any hint of blue, “We wouldn’t have let him in,” said senior and two-way player Xavier Thomas with a big grin.
Twichell said he understood why players were apprehensive.
“I think naturally, with teenagers, it was like what the heck is going on?” he said. “We hired a guy from Portage Central. This is crazy.”
Twichell said he worked very hard to establish a rapport with the players.
“You’re trying to build trust within your program,” he said. “As soon as I accepted this job, I’m diving full on in, orange, brown and white as a Huskie.”
Thomas said players did not know what to expect.
“The initial feeling, we were a little nervous as far as what his path for us was going to be. Having come from that school, would he hold a grudge against us or not?” he recalled.
“After meeting him and sitting down and having a conversation with him, we understood that he was fully on the path of Portage Northern Huskies. He fully supports all of our sports programs, not just football. He’s just a great guy that we need in our community.”
Climbing the ladder
Twichell said his love of football started at Haslett High School in “an up-and-coming program” under head coach Charlie Otlewski and defensive coordinator Rob Porritt, adding “Those are my guys.”
After a football injury at Hope College derailed his playing career, Twichell transferred to Michigan State as a “regular student” and started working with Otlewski and Haslett’s football team.
“I spent a couple years there doing it for fun,” Twichell said. “I ended up loving it so much.”
He scrapped plans for med school and earned a teaching degree.
Taking his first job at White Pigeon, “I was just a young guy looking for any job I could get.”
Two years later he contacted Enders, who happened to have a job available. Twichell spent the next seven years at Central, working his way up to defensive coordinator.
When he heard about the opening at Northern, which included a teaching position, he was not sure about applying.
“I was very, very rooted with Central and really enjoyed the staff and the opportunity they gave me to work my way up to d-coordinator,” he said. “When this job came up, I actually sat down and thought about it for more than three seconds. Being a head coach is a goal of mine.”
Twichell’s wife, Kate, coaches the Portage schools’ co-op girls lacrosse team and he said the family, including 3-year-old twins, are happy living in the community.
Ironically, shortly after accepting the Northern coaching job, his wife left Hackett Catholic Prep to teach Spanish and English at Portage Central.
That makes for some interesting family dynamics, especially during the rivalry game.
“I try to push the (twins) one way; Kate doesn’t necessarily try to push them either way but we still hear the ‘M’ (Mustangs) word after “Go” from the kids,” Kurt said. “They’ll say every now and then, Go Mustangs or Go Huskies. Kate just cheers for ‘no injuries,’ the way she puts it.”
No longer just Xs and Os
“The biggest change is how much of your role has almost nothing to do with football from an Xs and Os perspective or from an actual coaching kids perspective,” Twichell said.
“It’s community relations, youth involvement, financial management, recruiting.”
He said it is like the iceberg analogy.
“People just see Friday nights and results, but below the surface is all these components that go into building a good program,” he said. “Coach Shermerhorn left a pretty good foundation in terms of that iceberg, but I definitely want to put my own spin on things.”
During the day, Twichell is in the weight room, teaching a full day of power lifting.
The academic classes are open to all students, and Twichell hopes to resurrect the school’s power lifting team.
Chris Riker, Northern’s athletic director, said when hiring a coach, it is not where he coached but if he was a good fit for the program.
“We had some outstanding candidates and Kurt had a good plan on developing culture, developing not just the football player but the whole athlete, the whole person,” Riker said. “Academics were important. Getting involved in your community is important, and being a role model for the younger kids is important as well as being a good football player, good person.”
Riker said the team is very involved with the community.
“He’s done some things with our kids and Rocket Football to establish that connection with the youth program,” he said.
He added that Twichell and Enders collaborated on Camp Ability in July.
“It’s a camp for special needs kids who want to be involved with football,” Riker said. “It’s pretty cool to get out there and see kids who aren’t involved in football be that excited and be next to our football players. Kids had big smiles on their faces, just to be able to try on the shoulder pads and football jerseys.”
The children also ran drills, tossed footballs and ran for touchdowns, helped by players from both teams.
Not just another game
The Huskies are still settling into a new system (although a highlight was a Week 4 win over Division 3 No. 10 Stevensville Lakeshore). But Twichell has surrounded himself with solid support, carrying over several assistants from Schermerhorn’s staff.
“Those guys have been phenomenal,” Twichell said. “Just about every coach who wanted to come back did.”
As the defensive coordinator at Portage Central, Twichell was familiar with Tom Laskarides, Schermerhorn’s defensive coordinator.
“People probably wondered what that was going to look like, but I have nothing but admiration and respect for Tom,” Twichell said. “We also brought back Mike McGuire who was on staff here probably 10 years ago. He’s a quarterbacks, offensive guy and a former head coach himself. That’s been huge to have these guys.”
Twichell said the team lost several outstanding players to graduation the last three years.
“When you go through losing groups like that, there’s going to be a transition there, regardless of a new coach,” he said. “We have a very young team, an inexperienced team.”
One game on Twichell’s radar this fall was the battle of the Portages, a game Northern lost, 33-17, two weeks ago.
“I’m not sure there’s a playbook out there that anybody’s ever written,” he said. “Not just competing against players that you had physically coached and had invested so much in their lives, but you know their families, their career aspirations, especially that senior class.”
Twichell said the “coach speak” was that it was just another game.
But the emotions surfaced during the postgame handshakes.
“Lots of hugs and some emotions. It was a good feeling from a human standpoint, but obviously we’re disappointed the game didn’t go the way we wanted it to,” he said.
Thomas said his coach warned the players that the game would generate more than the usual hype.
“He let us know there would be a lot of attention brought on us from the media, being (Central head coach Mick) Enders vs. Twichell,” Thomas said.
“But with his preparation, we were pretty dialed into the game. Hopefully we can take the things we learned from that game and assess them moving forward so the things that happened in that game won’t happen again.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) First-year Portage Northern varsity football coach Kurt Twichell talks with his team this season. (2) Portage Northern senior Xavier Thomas, top, and athletic director Chris Riker. (3) Twichell, left, works with his players during a practice this fall. (4) Twichell addresses the Huskies after a game. (Action photos by Jason Altwies; head shots by Pam Shebest.)